Yi Yang Qianxi's micro-movie "Memory Journey" have you watched?Nine Company's linkage and rectification does have something, this film has been played more than 170 million times on the whole network in less than 4 days after it was launched, of which young audiences account for nearly 44% of iQiyi's movie-watching users, and many netizens said that the emotional value brought by No. 9 Company's micro-film has hit the hearts of many young users.
I also watched it back, this brand micro-film is jointly performed by Nine Company and Yi Yang Qianxi, the global spokesperson of the brand, respectively, with the following four plots: the moment that I missed when I was young, the expression of hesitation when I was young, the knot that I couldn't untie when I was middle-aged, and the mentality of not wanting to be old when I was old, by focusing on four different stories, behind these regrets, urging everyone to face the past and not be afraid of the future, bringing a certain emotional value to young users, and winning more than 15 million interactive discussions on the whole network.
It can be seen that the influence of the No. 9 micro-film, in addition to the emotional value of the plot itself, in fact, the film also conveys the brand attitude of No. 9 Company's courage to innovate, and it is No. 9 Company's continuous promotion of product innovation and technological innovation to provide young people with personalized, convenient, intelligent and easy-to-use products.
Not only is Nine's micro-films popular, but Nine's products are also selling well worldwide. In the first quarter revenue announced by No. 9, it won 2.562 billion yuan in revenue, a year-on-year increase of 54.18%, and the net profit of shareholders of the parent company was 136 million yuan, a year-on-year increase of 675.34%! Among them, No. 9 short transportation and No. 9 robot products are selling very well, intelligent electric two-wheeled vehicle revenue of 1.19 billion yuan, accounting for almost half of the quarterly revenue, with a single-quarter sales of 416,900 units; No. 9 electric scooter sales of 151,700 units, a year-on-year increase of more than 20%, revenue of 303 million yuan.
The sales are good, the brand promotion is not bad, and it is not for nothing that the popularity of Nine Company is so high.
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