A few days ago, the cumulative mass production of intelligent electric scooters of No. 9 Company exceeded 10 million units of offline ceremony was held in Beijing, and Chen Zhongyuan, president and CTO of No. 9 Company, focused on the topic of "the cumulative mass production of Intelligent Electric Scooters of No. 9 Company exceeded 10 million units" and shared how No. 9 Company has laid out and developed in the subdivision of intelligent electric scooters.
Pictured: Chen Zhongyuan, President and CTO of No. 9 Company
Find the precise layout of the track, the inevitability behind 10 million units
Chen Zhongyuan said that the growth of No. 9 Company into a leader in the field of electric scooters is an important factor in the selection of the right track of No. 9 Company, and it is also the result of the comprehensive strength of No. 9 Company's product strength, brand power, business model and other comprehensive strengths.
In 2017, electric scooters achieved a growth rate of more than 10 times in the European and American markets, and since then the electric scooter market has continued to grow, according to QYResearch data, by 2020, the global electric scooter production has reached 4.25 million. In the same period, the compound growth rate of electric scooter revenue of No. 9 Company from 2017 to 2020 was as high as 132.22%.
In addition, the business model innovation, high-quality product strength and brand power are also continuing to promote the company Ninth to stand in the leading position of the electric scooter category. In Chen Zhongyuan's view, "the corporate vision of No. 9 Company is to make innovative short-distance transportation and robot products serve more than 1 billion people worldwide, which is the original intention and driving force of our layout of electric scooters, and electric scooters are also the inevitable choice for us to expand the category of short-distance transportation travel tools for 2-20 kilometers and improve the layout of short-distance transportation business."
Diversified business models go hand in hand, and continue to broaden the margins of the electric scooter market
From the perspective of business model, No. 9 Company not only continues to output high-quality intelligent electric scooters to C-end users through online and offline omni-channels, but also actively explores the B-end market, seizes the overseas sharing scooter trend and lays out in advance, and cooperates with a number of major overseas shared micro-travel operators to provide them with a full set of shared micro-travel solutions from products to background operation management. According to GFK data, from January 2019 to February 2020, the market share of no. 9's electric scooter products in major European countries such as Germany, Italy, and Spain is the first, and most shared electric scooter operators also use No. 9 as the exclusive or first supplier. Today, No. 9 has become the world's leading provider of shared micro-mobility solutions, with in-depth cooperation with Spin, Voi and other enterprises.
Pictured: No. 9 electric scooter
In addition, No. 9 has also developed a B2B2C business model, and jointly launched a customized version of intelligent electric scooters with Mercedes-Benz AMG, Audi's Seat, Maserati and other car brands to solve the travel needs of the last kilometer of the car.
At the same time, No. 9 Company is also actively developing new products, with a "diversified" product strategy, to meet the differentiated needs of different users, to create a beginner commuting (3-30 km), professional commuting (30-60 km), high-performance products (60-100 km) based on 3 categories of products, and divided into 9 series. Including the E series, which is mainly light and fashionable, the F series, which is comfortable and technological, and the G series, which is reliable and practical, etc. In terms of technological innovation, No. 9 Company is also actively exploring new technical directions and achieving the transformation of achievements. In order to allow users to have a better riding experience, No. 9 Company and its partners have developed vacuum jelly tires through i-Sealing technology, which ensures that the product does not leak even if it is pierced by nails, and the tires are more durable and safer to drive. In addition, the No. 9 electric scooter uses a steel tube frame to make the product more stable and reliable and durable. Through years of independent research and development of the BMS battery safety management system, it has dual short circuit protection, double overcurrent, overcharge, overdischarge protection and other technologies, fully guarantee the safety of the use of the battery.
It is worth mentioning that since the acquisition of Segway by No. 9 Company, the brand power has been blessed, and the global layout is also deepening. In addition, the internal resource sharing of No. 9 Company has also effectively improved the comprehensive advantages of scooters. According to statistics, there are millions of consultation feedbacks about the No. 9 scooter, optimizing the user experience and continuing to empower the digital platform; benefiting from the larger scale and market share in the world, through supply chain empowerment, No. 9 Company can achieve cost control, joint development, massive supply and agile response, increasing product reliability while reducing costs. In addition, No. 9 Company has production bases in Changzhou and Shenzhen, and the annual production capacity of intelligent electric scooters can reach 4 million units, ensuring the stable supply of overseas and domestic products.
Lead the formulation of national standards and promote the standardized development of the industry
According to QYResearch data, of the 4.25 million global electric scooters produced in 2020, of which China's production reached 3.64 million, accounting for more than 85%, China has become the world's leading electric scooter research and development manufacturer. It is the market prospect of seeing electric scooters. Nowadays, more and more companies are joining the field of electric scooters.
However, due to the lack of national standards for the category of electric scooters in China, the quality of products in the market is uneven, in this regard, No. 9 Company is also relying on its own industry influence and professional capabilities, leading a number of units to actively promote the formulation of national standards. In November 2021, the first national standard in the field of electric scooters led by No. 9 Company The "General Technical Specifications for Electric Scooters" has been launched, which will fill the gap of national standards in the electric scooter industry and solve the problem that there is no national standard in the industry to rely on.
On the other hand, No. 9 Company vigorously promotes the standardization and standardization of electric scooters at the international level, thereby supporting electric scooters to join the regular army of transportation. In March 2019, under the leadership of Shanghai Electric Research Institute and Beijing Institute of Mechanical Automation, the company successfully promoted the establishment of TC125 e-Transporters Electric Transport Equipment Technical Committee in IEC, and held leadership positions in it. The technical committee is the world's first international standards organization to focus on electrical transportation equipment, which mainly solves the standardization of green travel and green distribution last-mile transportation equipment.
Nowadays, standing at a new starting point of 10 million units, No. 9 Company has also attracted new prospects, Chen Zhongyuan said that we will continue to improve product life and service indicators in the electric scooter category, and after some countries and regions have achieved the industry goal of 2-year warranty and 10,000 km product life, in the near future, we will further achieve 3-year warranty and 20,000 km fatigue life, at the same time, we will continue to make unremitting efforts to promote the development of the industry.
Figure: The cumulative mass production of the No. 9 intelligent electric scooter exceeded 10 million units
Easter egg moment - blockbuster new products collective debut
In addition, no. 9 company latest released the electric scooter category ceiling level product Segway super scooter GT series, and two customized versions of smart electric scooters for the 10th anniversary of no. 9 company were also unveiled at the event site.
Pictured: Segway Super Scooter GT Series
Among them, the Segway super scooter GT series is known as the "super run" in the electric scooter, divided into GT1 and GT2 two models, the maximum speed can reach 70km/h, 0-48km/h acceleration only takes 3.9 seconds, not only to meet the daily commute, but also to meet the needs of extreme players for the innovative gameplay of electric scooters, the current super electric scooter will be officially released on the whole network at 20:00 on April 13.
Pictured: 10th Anniversary Edition of the No. 9 Electric Scooter
In addition, 2022 is the 10th anniversary of the 9th company brand, and the 10th anniversary edition of the 9 electric scooter and the special collection of the 9 electric scooter E22 specially created for the grateful user 9 company are also unveiled at the scene, and the bodies of both products have 10th anniversary custom coatings. It is worth mentioning that the 10th anniversary edition of the No. 9 electric scooter also launched a limited gift box in conjunction with the light of the national comic "Under One Person", which added young and playable attributes on the basis of special commemoration to make the limit more attractive.