In 2012, No. 9 Company was established in Beijing, with the accumulation of hard-core technology under its robot gene, No. 9 Company has continuously expanded in the field of innovative short transportation, and by 2022, in 10 years, No. 9 Company has grown into a global leader in innovative short transportation dragons, and the company's innovative short transportation products are exported to more than 230 public and regional areas around the world. Its intelligent electric scooters have achieved cumulative mass production of more than 10 million units so far, which has once again strengthened the leading position of this subdivision category and provided a strong underlying guarantee for the company's second growth curve based on robots and other businesses.
Figure: The mass production of the No. 9 intelligent electric scooter exceeded 10 million units
Company Nine: From a startup team to a global giant
The birth and growth of Company Nine is like a Chinese version of the Silicon Valley entrepreneurial legend.
Photo: Company No. 9's Headquarters in Beijing
In fact, as early as the company's official establishment in 2012, Company Nine was already focusing on service robot solutions, developing products such as the Segway self-balancing robot turf platform, detonation robot, and robot module kit. Only because the robot technology was too advanced at that time, the market demand has not yet fully emerged, so in 2012, the ninth company aimed at the short-distance travel scene within 50 kilometers, and decided to empower its own robot technology to reduce the dimension to the electric balance car, electric scooter and other short-term transportation products, to promote the intelligent upgrading of the industry, so the ninth company was formally established.
Since then, with its own solid robot technology strength, the company has also ushered in rapid development in the process of completing the intelligent upgrading of the industry. In 2015, only 3 years after the establishment of No. 9, it completed the wholly-owned acquisition of Segway, the originator of the American electric balance car, and this feat of "snake swallowing elephant" also allowed No. 9 Company to evolve into a new global enterprise. In the same year, Xiaomi released the "No. 9 Balance Car" priced at only 1999 yuan, breaking through the industry bottom price and bringing the electric balance car, a rich toy, into the homes of ordinary people. In 2016, No. 9 once again cut into another area of the intelligent short-term transportation track - intelligent electric scooters.
Picture: No. 9 Company Intelligent Electric Scooter
In December 2016, No. 9 Company and Xiaomi released the company's first electric scooter, mijia intelligent electric scooter, which made its industry debut and won the German Red Dot Best Design Award, known as the "Oscar of the design world". After that, No. 9 Company successively launched the ES series and MAX series of electric scooters, and directly won the leading adult electric scooter category in 2018, and continues to this day.
The reason why No. 9 Company can achieve this achievement, on the one hand, lies in the technical hard power under the robot gene, and more importantly, on the other hand, the group's track selection strategy is very forward-looking, in the words of Wang Ye, CEO of No. 9 Company, "in the choice of track, instead of being the rabbit on the highway, entering the narrow door can have a broader world." Under this strategy, No. 9 was able to achieve preemptive layout and accurate card position, and achieved "I am the category".
In addition to being forward-looking in track selection, in terms of branding, Company Nine, like its products, understands young people. Constantly highlight innovation, fashion, high value and pleasant experience. Since 2019, No. 9 has been on the stage of New York Fashion Week for three consecutive years with trendy designer brand custom products, becoming the "Fashion Man" in the short transportation industry.
In addition, the product layout strategy of No. 9 Company is also deeply rooted in the hearts of the people. For different users to develop different products, including cost-effective entry commuter products E series, D series; designed for women and children, lighter, more beautiful intelligent electric scooter C series; higher performance P series, as well as can achieve extreme play, speed of more than 70 km / h ceiling product Segway super scooter GT series, etc., the price from 700 yuan to nearly 20,000 yuan of professional scooters have everything, to achieve full consumer group coverage.
Pictured: Segway Super Scooter GT Series
The brand power and product power accumulated by No. 9 in the field of electric scooters have also allowed No. 9 to blossom in the B-end market. Not only has it jointly developed customized electric scooters with well-known car companies such as Mercedes-Benz, Audi, maserati, etc., to solve the problem of last-mile travel of cars, but also in the hot field of shared micro-mobility, becoming the world's most important supplier of shared electric scooter solutions.
So far, the electric scooter business has achieved a breakthrough of more than 10 million units of cumulative mass production, which has also provided a strong underlying support for the layout of the second growth curve dominated by robots in No. 9 Company. Behind all this is the creativity, technical strength and self-driving force of the ninth company to strive for excellence in products, and it is also an inevitable under its correct market strategy, strong execution and dedicated craftsmanship.
A small electric scooter, not simple
It is not difficult to find that a small electric scooter not only sells well all over the world, but also has a premium rate of more than 110% in foreign markets, which is not only a strong product force, but also inseparable from the strong technical hard power of No. 9.
As a high-tech enterprise with robot genes, No. 9 Company has been committed to the application of advanced technologies such as AI and robots. According to its official disclosure data, by the first half of 2021, the global patent layout including self-balancing control technology, double margin hot backup motor control technology, and vision-based multi-sensor indoor positioning technology has exceeded 3500 items.
In 2019, No. 9 released the AIOT landing product - Segway intelligent electric scooter T60. This product integrates the advanced AI and robot technology of No. 9 Company, based on the edge visual recognition algorithm, can identify the passable area and the edge of the road, and establish a local map, so that the vehicle can automatically avoid obstacles to reach the designated location, and then with GPS fusion visual positioning and other technologies, can achieve short-distance pointing navigation and semi-automatic driving in the low-speed state, solve the current vehicle scheduling problems in the field of shared micro-travel, and truly realize the transformation from "people looking for a car" to "car looking for people", At present, the product has been put into use by Spin, the largest shared micro-mobility operator in the United States, and the Beijing Shougang Park in China.
It is also under the double blessing of market and technical strength that today, No. 9 Company is not only the leader of the industry, but also the rule-maker. In November 2021, the national standard "General Technical Specifications for Electric Scooters" drafted by No. 9 Company was officially launched, which is expected to fill the gap in the field of standards for electric scooters in mainland China.
Overseas, No. 9 Company is also actively promoting the development of the intelligent short-distance transportation industry, in March 2019, the company successfully promoted the establishment of TC125 e-Transporters Electrical Transport Equipment Technical Committee in IEC under the leadership of Shanghai Electric Appliances Research Institute and Beijing Machinery Automation Research Institute, which is the world's first international standard organization focusing on electrical transportation equipment, mainly solving the standardization of green travel and green distribution last-mile transportation equipment.
It is also with the continuous accumulation of technical hard power and unremitting efforts to promote the development of the industry that No. 9 Company has completed the transformation from "China Intelligent Manufacturing" to "China Creation" and continues to lead the direction of the industry.
Intelligent short-term transportation has just started, and the future is the sea of stars
It turns out that Company Nine has chosen an industry with unlimited space for the future.
According to the data of Zhiyan Consulting, from 2015 to 2021, the demand for electric scooters and balance vehicles in mainland China increased rapidly from 1.93 million units to 5.38 million units, with an annualized compound growth rate of about 20%, which shows the popularity of the industry.
According to a boston consulting group research, by 2025, the global smart electric scooter market size is expected to reach 50 billion US dollars. This means that there is still a huge room for smart electric scooters to grow globally, and Company Nine has the most significant competitive advantage in it.
Looking at the electric scooter market, No. 9 Company's domestic and global market share is the first. Relying on rich hardware production experience and global business layout, No. 9 Company has achieved a strong scale effect, which makes No. 9 Company not only have a strong supply capacity, but also has a strong voice in the industrial chain: in 2021, in the face of global core shortage, No. 9's batteries and electronic devices have achieved uninterrupted supply throughout the year, effectively ensuring production and delivery.
Nowadays, No. 9 Company ranks at the top of the industry in the field of global electric scooters, but also realizes the leap from product power to brand power, and has become a well-known brand in the global electric scooter market and even the entire field of innovative short transportation. In the future, with the continuous outbreak of market demand and the increase of use scenarios, not only the electric scooter category, but also the two-wheeled electric vehicle category will become another core growth pole of the ninth company.
From this point of view, the current achievement of the cumulative mass production of intelligent electric scooters exceeding 10 million units is only the beginning.