Nowadays, the momentum of Chinese auto brands in the international market is becoming more and more rapid, showing strong vitality and competitiveness. On the one hand, thanks to the increasingly complete automotive industry system in the mainland and the continuous improvement of the technical level, the "Made in China" automobile brand has been brought about by the qualitative change caused by the accumulation of quantitative changes, and it is also inseparable from the transformation and upgrading of "China's intelligent manufacturing" products assisted by the Internet of Things, big data and intelligence.
In 2021, among the many Chinese auto brands that have laid out overseas markets, SAIC Maxus has ridden the wind and waves, overcome many impacts of the outbreak of the epidemic and other factors, seized the new opportunities of "double carbon" in the advantageous fields of light passengers, pickup trucks, and new energy, and handed over a dazzling overseas report card.
The rise of "overseas Chinese auto forces" has accelerated to seize global market share
2021 is definitely a difficult year for car companies, the global epidemic is still raging, chip shortages have caused a heavy blow to the auto market, major car companies are seeking new development in the change, SAIC Maxus is growing strongly against the trend, in 2021, SAIC Maxus overseas sales reached 52,094 vehicles, only 7 months to catch up with the annual sales of 2020. At present, the cumulative sales volume of SAIC Maxus in overseas markets has exceeded 140,000 vehicles, and its products are exported to 51 countries and regions around the world, sitting on four "10,000-vehicle markets" in Australia and New Zealand, the Americas, Europe and the Middle East, which can be called "the new overseas Chinese automobile force". It is worth mentioning that SAIC Maxus's new energy exports to the European market in 2021 have reached 17% of the overall export volume, and the sales volume of new energy vehicles in the European market has accounted for as high as 90%.
IN THE FIELD OF TRADITIONAL ENERGY, SAIC MAXUS MAXUS ADHERES TO THE TWO-STEP STRATEGY OF TRADITIONAL ENERGY PRODUCTS AND NEW ENERGY PRODUCTS IN OVERSEAS MARKETS, IN THE FIELD OF TRADITIONAL ENERGY, SAIC MAXUS MAXUS IS ROOTED IN THE FIELDS OF PICKUP TRUCKS, WIDE-BODY LIGHT PASSENGERS, MPVs AND OTHER MULTI-CATEGORY COMMERCIAL VEHICLES, AND UNDER THE WHITE-HOT COMPETITIVE ENVIRONMENT, IT HAS ACHIEVED THE FIRST CHINESE BRAND IN MANY FIELDS. In the global pickup truck market, SAIC Maxus maxus has deeply cultivated the global pickup truck highlands such as the Americas, Australia, ASEAN and the Middle East, and has fought with the old powerhouses such as Japan and the United States that have been entrenched for many years. At present, SAIC Maxus maxus pickup truck is the highest priced Chinese brand in overseas markets such as Australia, of which T90 has become the most powerful medium-sized pickup truck in the Australian market with a double supercharging configuration of 500 Nm. In Chile, the main position of pickup trucks in South America, T70 and other pickup truck series products have stood out in the white-hot competition of up to 24 global pickup brands, surpassing the international brands that have long dominated the market boss position, and the market share has ranked among the top three in the market segment, and from January to March, it has achieved the first market share of pickup trucks, and has become the Best Selling Chinese car brand in Chile. According to another news, SAIC Maxus MAXUS T70 has been labeled Chevrolet at the end of last year to enter the North American Mexican market, and the future Chinese brand pickup truck in the North American market is very exciting.
In the field of new energy commercial vehicles, compared with the world's old car companies, the Chinese brands represented by maxus took the lead in entering the new energy light passenger segment, the technology reached the global leading position, and the comprehensive strength of the products was strong, so since the listing of related products, it has won a considerable number of international orders, and has repeatedly won the authoritative recognition of the European industry. Its EV90 is currently the most competitive medium and large electric VAN product in the European LTV (light commercial vehicle) segment, which not only deeply fits the trend of global energy conservation and emission reduction, but also accurately meets the core demands of green transportation, environmental protection management, efficient and convenient enterprises such as TESCO, WALMART, DPD, DHL and other global supermarket logistics.
In the field of new energy passenger cars, SAIC Maxus is the only Chinese brand to export MPV models to Europe, and several of its MPV products have also quickly gained a foothold in the European market. As the first Chinese brand new energy household MPV in Europe, EUNIQ 5 won the first place in the new energy MPV market in Norway, the "electric vehicle capital"; the world's first full-size luxury intelligent pure electric MPV MIFA 9 was officially exported to the EU, the United Kingdom and the Norwegian market in November last year, becoming the first high-end luxury electric MPV to compete overseas, with high-end positioning and high-end price officially launching an impact on the field of high-end new energy passenger cars in Europe.
The escalating market share and the ever-expanding "10,000-vehicle club" are all derived from the favor of users in overseas markets, and the big orders that have been repeatedly won are the recognition of strength. It is understood that last year, the logistics fleet of the DPD UK branch of Europe's second largest logistics group purchased 750 EV30 and EV90 new energy models under SAIC Maxus at one time, creating the largest record for a single overseas order of the Chinese brand light bus type; the global retail giant TESCO Group purchased 150 EV90 refrigerated trucks for supermarket cargo transportation in batches; VMS, the largest commercial fleet management solution provider in the UK, purchased more than 1,000 orders in Large quantities in October.
It has not only won the market, but also won the word of mouth. SAIC Maxus not only conquers global developed market users and global corporate customers, but also has won overseas authoritative awards for its technical strength and product quality. Taking the field of new energy as an example, last year, SAIC Maxus won a number of new energy awards in Europe and other industries: the "Oscar" Green Fleet Award in the British commercial vehicle field was awarded to SAIC Maxus "2021 Electric Vehicle Manufacturer", which is the fifth consecutive year that SAIC Maxus won the heavyweight award; EV90 won the "2021 Pure Electric Light Commercial Vehicle Award" issued by the British Motor Transport Awards. The EV30 won the title of "Logistics Fleet of the Year for Light Electric Commercial Vehicle Models" in Spain in 2021.
In the field of overseas markets where Chinese brands and even international brands have not yet been deeply cultivated, SAIC Maxus has a forward-looking layout, quickly seized opportunities, and made great strides to expand the territory and seize the highlands. To achieve such impressive results, what does SAIC Maxus rely on?
Leading technology, international quality, C2B customized multi-party layout SAIC Maxus is deeply rooted in overseas markets
With a sense of responsibility and daring to be a pioneer in the industry, SAIC Maxus has embarked on a new route of high-end Chinese auto brands by relying on diversified products, leading technology, reliable product quality and systematic operation. SAIC Maxus maxus has always adhered to the development of core technologies and is committed to mastering competitive high-quality products. Although the overseas market capacity is large, there is also more fierce competition. In the face of fierce competition with the world's mainstream brands, how can SAIC Maxus stand out and become a Chinese brand that can lead the global developed markets such as Europe, Australia, New Zealand and South America into the era of new energy in the automotive industry? For SAIC Maxus, the answer could not be clearer, and the product quality and technical strength are the starting point and guarantee for its entry into overseas markets and user recognition.
Since its listing, SAIC Maxus has always adhered to the development of core technologies, committed to mastering competitive high-quality products, and stepped out of the high-end route of Chinese auto brands. At present, SAIC Maxus MAXUS has made a comprehensive breakthrough in the field of Internet of Things, intelligence and new energy, taking the lead in the industry to launch the "all-energy, all-platform, all-market" system, realizing the power coverage of pure electric, hybrid, hydrogen energy, the scene covers daily travel, travel home, commercial applications, the process covers customized development, exclusive manufacturing, personalized services, creating a comprehensive, multi-dimensional technical capabilities.
For SAIC Maxus, there are three obvious competitive advantages in overseas markets. First of all, there is the quality of the product. SAIC Maxus benchmarks international standards in product research and development, and creates each product with global unified standards and the same quality to meet the needs of global users for power, comfort and fuel economy. At present, SAIC Maxus MAXUS's "going to sea" product layout has developed from more than a dozen varieties to more than 100 varieties today, and covers diesel, gasoline and pure electric models, from family travel to commercial logistics vehicles, SAIC Maxus can deeply meet the diversified needs of global users.
Secondly, IT ISIC Maxus MAXUS that has opened the world's first C2B user co-creation customization model. As early as 2016, SAIC Maxus has insight into the customization, digitalization, intelligence is the future trend of the automobile, in the process of interaction and service with overseas users, SAIC MAXUS for different countries, different regions of the car preferences and needs, customized product strategies to meet the needs of users in different markets. Just like Sichuan's fish and meat shreds to the north of Shanghai and Guangzhou to add sugar, SAIC Maxus for different needs of customers in different regions, the product adaptation to improve, customer service "water and soil unsatisfactory", which is also one of the key reasons why SAIC Maxus can achieve excellent results overseas.
Third, the new technologies and technologies installed in SAIC Maxus MAXUS products, including intelligent driver assistance systems, intelligent interconnection systems and entertainment systems, have also reached the global leading level. THE ACTIVE AND PASSIVE SAFETY PERFORMANCE OF SAIC MAXUS MAXUS HAS SURPASSED THE EXISTING INTERNATIONAL MAINSTREAM PRODUCTS. Especially in intelligent driving technology, SAIC Maxus MAXUS has reached a leading level in the fields of environmental perception, control algorithms, simulation tests and other technologies.
The progress of technology is certainly worth chasing, and the intimate service is even more warm. Since its inception, SAIC Maxus MAXUS has been flowing in the blood of the "user-driven" brand gene, in order to allow overseas consumers to enjoy better products and services, SAIC Maxus maxus actively carried out network upgrade construction. By the end of 2021, the cumulative number of overseas outlets has reached 589, and the total number of after-sales service networks has reached more than 700, covering more than 40 countries and regions including developed markets such as the United Kingdom, continental Europe, Australia and New Zealand.
epilogue
From the domestic market to the overseas stage, from leasing, retail, postal, supermarkets and other logistics and transportation fields, to epidemic prevention, service vehicles and other areas of people's livelihood, SAIC Maxus maxus products are all over the scene, but also to promote the continuous growth of sales records, creating an amazing "Chase speed". In the view of Xiaobian, advanced technology, continuous upgrading of services, and user-driven concepts are the source power of SAIC Maxus's "full firepower" in the world forest, and we believe that as the pace of its "going to sea" continues to accelerate, SAIC MAXUS will also represent "China's intelligent manufacturing" to become a beautiful overseas scenery.