On the one hand, in the first quarter of this year, the company's performance increased significantly, achieving a single-quarter revenue of 2.562 billion yuan, a year-on-year increase of 54.18%; The net profit attributable to the parent company reached 136 million yuan, a year-on-year increase of 675.34%. On the other hand, the brand micro-film has successfully broken the circle, and the brand image and brand value have been improved to a certain extent.
Especially for micro movies, the cumulative number of views on the whole network exceeded 170 million times in less than 4 days, and it was on the top 1 and TOP2 of the Weibo movie influence list for 3 consecutive days, and there were more than 15 million interactions on the whole network, which is the achievement of Yi Yang Qianxi's micro movie "Memory Journey" after its release. Who would have thought that this Nine Company micro-film could have such an influence, and finally aroused a strong resonance among many young people.
I have also watched it a few times, this micro-movie "Memory Journey" is based on the suspenseful plot as the main clue, including four different stories, namely the moment that I missed when I was young, the expression of hesitation when I was young, the knot that I couldn't untie when I was middle-aged, and the mentality of being unable to ask for it when I was old. These stories provide a positive emotional value for today's young people, which can guide them to face their past selves bravely and travel lightly into the future.
Obviously, in addition to Yi Yang Qianxi starring, the moral of the play is to interpret the life attitude of contemporary young people, whether it is lying flat, Buddhist or rotten, it is a way for them to release pressure and heal themselves. Provide yourself with emotional value, unload the burden, and let everyone start for the future more easily and freely, which is also the deep-seated reason why the No. 9 micro-movie "Memory Journey" is popular with young people today after its release.
In fact, the mood of "relaxed and free" and the attitude to life have been increasingly reflected in young people in recent years. For example, Citywalk and Cityride are now popular in many cities. After experiencing high-intensity work, many young people can freely shuttle and ride in the streets and alleys of the city and feel the fireworks in the world, which can greatly release their pressure and relieve anxiety. In particular, commuting to and from work every day and getting rid of traffic congestion and riding electric vehicles freely can bring spiritual "blood" to young people.
Nowadays, young people's demand for electric vehicles is also changing, in terms of appearance, young consumers hope that their electric vehicles can reflect their personal style and taste, and the function requires a more sense of technology, and can have a better driving experience. It can be said that the electric vehicle market is facing an upgrade with the iteration of young consumer demand, and in this upgrade, Nine Company has taken the lead in keeping up with young people in terms of emotional resonance and brand value communication, and the same is true for electric vehicle products.
The recently launched F2z electric car No. 9 may become the new favorite for young people to commute to work and weekend getaways. The appearance of the electric car adopts a fashionable and simple design concept, with four different colors of coffee white, diamond gray, starry black and moss green, and with a new paint process, the overall appearance of a high-end texture. Such an electric car is the best business card for young people to show their personality.
Intelligence is also a major advantage of the No. 9 electric vehicle F2z. It is equipped with a large instrument cluster at the front of the car, and is equipped with the new RideyFun Air intelligent driving system of the Nine, which can realize song cutting, navigation and calling. In addition, the No. 9 electric vehicle F2z also supports Beidou satellite GPS+ base station three-mode precise positioning anti-theft, abnormal alarm, dumping reminder, and full safety performance; At the same time, there are also a variety of keyless unlocking starts, saying goodbye to cumbersome, that is, stop-and-go. For young people who often forget their keys, the Nine Electric F2z can alleviate the dilemma of rummaging through the keys for a long time.
The ultra-long battery life of the No. 9 electric vehicle F2z is also very suitable for the living habits of young people today. It is equipped with a 48V 30Ah lithium battery, coupled with the optimization of the RideyLONG long long battery life system, the maximum cruising range can reach 110km, and it can be used for a week on a single charge, eliminating the trouble of charging every day. When traveling on weekends, whether it is a city shuttle, or a camping trip to the suburbs, the No. 9 electric vehicle F2z can allow young people to travel without power anxiety and easily set off to ride the wind and waves.
From product functions to brand culture, Nine is infinitely fitting the attitude of "youth", like this Yi Yang Qianxi micro-film "Memory Journey", which conveys the spirit and the current attitude of young people. Of course, not only the popular brand marketing, but also in promoting product and technological innovation, Nine Company will still focus on the needs of young people and the public to do research and development, and bring better products to everyone.