In the past, when we chose more than 300,000 high-end models, we were more willing to choose BBA models, after all, the brand influence of BBA was placed here, and BBA models with a price of 300,000 and above performed well in terms of product strength. For example, my HALF-year premise BMW X3, the comprehensive performance is still passable, even if it is an entry-level model, it is also equipped with a timely four-wheel drive and a 2.0T engine, and the driving experience is also the "BMW flavor" that we are familiar with. I also have a lot of friends who have a budget of more than 300,000 to buy a BMW car, half a year ago I had a relatively good friend, and I mentioned a BMW X3 like me, but after he drove a BMW X3 for half a year, he no longer drove a BMW X3, but changed from BMW X3 to the ideal ONE.
Why is my friend, as a BMW car owner, attracted by the ideal ONE of new energy vehicles of domestic brands? And the ideal ONE is not as expensive as the BMW X3, what is going on? Below we will understand the ideal ONE from many aspects, from the sales point of view, I found that the ideal ONE sells really well, sales have been relatively stable, single month sales of more than 10,000 units are relatively simple, its March sales are higher than the Audi Q5L, and Mercedes-Benz GLC sales are at the same level, but also often the sales champion in medium and large SUVs.
From the first quarter luxury brand replacement statistics released by Ideal Auto, in the top ten old car brands that replaced Ideal ONE, the share of luxury brands reached 29%, so it seems that there are quite a few owners who have replaced from luxury brand models to ideal ONE. Among them, the user replacement ratio of Mercedes-Benz, BMW and Audi reached 21.5% of all brands, and the top 1 of the replacement and transaction brands was BMW, with a transaction ratio of up to 8%, second only to BMW is Mercedes-Benz, with a transaction ratio of 7%. So my friend as a BMW owner but replaced the ideal ONE is not a minority, but the norm among ideal car owners.
In order to better understand the reasons why my friend chose the ideal ONE, I also asked my friend to borrow a car and experience the ideal ONE by myself. When I got the ideal ONE from my friend, my first impression of it was that the appearance was very imposing, although it was a new energy vehicle, it still had a larger size grille, even larger than the grille of bmw X3, plus the full blackened mid-net, the ideal ONE's aura was sufficient. On the side and tail, the ideal ONE does not have too complex design, the lines are relatively simple, and the shape is more attractive.
Another factor that reflects the ideal ONE aura is actually the size of the car. The length of the ideal ONE is 5030mm, while the length of the BMW X3 is only 4737mm, and the size gap between the ideal ONE is quite large, and the aura will naturally be somewhat different. Such a size also affects the interior space of the ideal ONE, so that the ideal ONE can also ensure that each row has a relatively generous riding space in the case of three rows and six seats. A tall adult like me, who is 178cm tall, doesn't feel cramped sitting in the third row. I also found that the second row seats of the ideal ONE have heating/massage functions, and the seats also support electric adjustment, which are not available on the BMW X3, or even support optional.
When I drove the ideal ONE up, I found that the driving experience of this car was a little different from the BMW X3. When driving the BMW X3, I wanted to speed up, and I needed to wait for the engine to speed up to feel the more obvious power output. However, when opening the ideal ONE, even if it is the initial stage, lightly stepping on the pedal, you can immediately feel the more direct power output. This may be the characteristic of the range extender power carried by the ideal ONE, the power output has been relatively smooth during the driving process, and the noise is not large.
However, at the beginning, I was also a little worried that the ideal ONE, as an electric car, would encounter a situation where the battery life was not enough. My friend answered this question to me, the original ideal ONE chooses range extender power, although it relies on the motor drive, but comes with an intelligent power generation system, which allows the ideal ONE to do short-distance electricity, long-distance power generation, but also makes its maximum endurance increased to 1080km. Therefore, usually open in the city, do not need to consider the ideal ONE endurance problem, when running long distances, the ideal ONE can also go to the gas station to supplement the battery life.
Ideal ONE's in-car intelligence is also relatively rich, its car has a total of four multimedia screens, the sense of technology in the car is stronger than the BMW X3's sense of technology. And on the screen, there are many entertainment features, such as the car KTV function, so that my family can turn the ideal ONE into mobile karaoke during the trip, combined with the 12-speaker hi-fi hi-fi provided by the ideal ONE, and the hearing effect is also guaranteed. The screen in front of the ideal ONE co-pilot can also watch movies, so that the passengers in the car will not be bored in the car, which is also impossible for the BMW X3 to do.
In terms of intelligent driving, the ideal ONE almost stacks various intelligent driving functions, such as intelligent navigation assisted driving, lane departure warning, full-speed ACC cruise, automatic parking and other functions, this car has. I also experienced the ideal ONE AD intelligent driver assistance system, when running at high speed, it can automatically enter and exit the ramp according to the navigation display, switch between different highways, if we go to a strange city for business, this function can avoid us from taking the wrong road. BMW X3 is not so convenient, like my entry BMW X3, only cruise control, more advanced intelligent driving assistance is only available with the top BMW X3, but the price is close to 500,000.
In short, after experiencing my friend's ideal ONE, I found my friend's reason to change the ideal ONE, this car is a new energy vehicle without endurance anxiety, and the experience is not worse than that of fuel vehicles. Moreover, domestic cars like the ideal ONE, in terms of configuration and function, are actually more aware of the needs of the Chinese people than German cars such as BMW X3, and the overall strength is stronger. The key ideal ONE is not limited to the line, unlimited number, the car is also exempt from purchase tax, calculated to be more affordable than the BMW X3, which may be the gap between German cars and domestic cars.