China is the world's largest automobile sales market, with a huge population base and the continuous development of economic strength in recent years, China has won the world automobile sales championship for many years, and China still has huge sales potential, it is reasonable to say that this should be the world's many enterprises scrambling to seize the market highland.
However, in recent days, some German media have claimed that German car companies should withdraw from the Chinese market. So if such a situation really happens for German car companies, is it a loss or a profit? In recent days, some German media have claimed that German car companies should withdraw from the Chinese market to show their dependence on getting rid of the Chinese market.
Many economists have also analyzed this, the main views are divided into two factions, the famous economist Markov believes that if the German car companies all withdraw from the Chinese market, in a long time, The german related companies will suffer from a difficult period, but there are also some scholars who believe that Germany is not too dependent on the Chinese market, even if all car companies withdraw from China, they can also make up for it in other markets in the world, which does not have much impact on Germany.
There are even strong arguments that Germany should not be afraid of losing China's auto market and should withdraw completely. In fact, this is not the case, in the early days of China's reform and opening up, German cars entered the Chinese market. The earliest German brand that appeared in China was Volkswagen Santana, introduced in 1983, when the price was 180,000 yuan, and in the early 1980s, the wage level of most people in China was only six or seven hundred yuan per year.
Therefore, in the eyes of a considerable number of consumers in China, German cars have become synonymous with high-end vehicles. And The Quality of German cars is excellent, and the company has a long history, the strength is strong, the performance of the car is also very stable, in the eyes of Chinese consumers has become the most concerned car brand, coupled with the right time to enter the Chinese market, so the Chinese market of German cars has always been more favored.
In addition, German car companies in order to better China's market specifically for China's vehicle design, German vehicles in the appearance is generally decent, just in line with the character and aesthetics of Chinese, for the needs of Chinese consumers is also very carefully controlled, such as China's higher requirements for car space, so BMW specially launched a long wheelbase model, loved by the Chinese Volkswagen.
In the face of the growing demand for SUVs in China, major German brands are also actively participating in this market. Even now Volkswagen has entered thousands of Households of Chinese consumers, people have begun to pursue more high-end cars, German luxury cars such as Lamborghini, Audi, Mercedes-Benz, BMW, etc. are still sought after car brands. In the past 40 years, the market share of German cars in China has firmly ranked first, as high as 22%, which is undoubtedly very large.
For many years, China has become the main sales market for German cars, in 2021, only Volkswagen this car brand sales in China reached 3.3 million units, and Volkswagen in the world is only about 7.3 million units, Audi, BMW these luxury cars sales are also about 700,000 to 800,000 units, and Porsche this kind of car sales in China reached more than 90,000 units, to know that Porsche's global sales are only 300,000 units, This can see the importance of the Chinese market to German car companies, and German car companies have always regarded China's huge market as an important strategic goal in their development blueprints. Imagine if you suddenly withdraw from the Chinese market, then the losses suffered by these car companies must be incalculable, and their losses will also be difficult for these companies to bear.
The impact of the comprehensive withdrawal from the Chinese market, many German car companies and brands have invested a lot of money in the Chinese market to cater to the Chinese market. For example, volkswagen group, which we are familiar with, has invested a lot of money in the research and development of new energy vehicle projects in view of China's gradually expanding new energy market, and plans to occupy 50% of China's new energy vehicle market in 2030.
If you withdraw from the Chinese market this time, then all the invested funds and energy will also be wasted. The demand for the auto market in other countries is much smaller than that of China, and the gap in the Chinese market is difficult to make up for elsewhere. Moreover, German car companies have established long-term cooperative relations with local enterprises in China for a long time in entering the Chinese market, and the degree of dependence on each other is high, and foreign brands also provide a large employment environment for China.
If these companies withdraw from the Chinese market, it will have a certain impact on the domestic employment environment and the automobile market. Economic globalization is an inevitable law, and countries around the world have established close trade relations as a result. If German car companies want to leave the Chinese market, they will inevitably suffer huge losses, but they will also bring certain drawbacks to China.