According to Reuters, Herbert Diess of Volkswagen Group recently told the media that Tesla was stronger than expected. 'It's going to be a tough game, but we're not going to give up.
Dies said it was tough for Volkswagen to achieve the goal of becoming the world's largest seller of electric vehicles by 2025, acknowledging that rival Tesla was stronger than expected.
"It's going to be a tough race, but we're not going to give up," Herbert Dies said at an auto-related conference, "I have to say that we didn't expect our main U.S. rival to be so quick and so well prepared." ”
Diess was heavily criticized last year for always comparing Volkswagen to Tesla and putting pressure on the established structure of German automakers with Tesla's flexibility and speed.
Tesla launched the operation of the first giant European Tesla factory near Berlin this year, which is undoubtedly challenging Volkswagen on the turf of Volkswagen, BMW and Mercedes-Benz. However, Dees believes that Tesla wants to accelerate growth is not so easy.
Diess said he still believes Volkswagen has a chance to surpass Tesla and become the world's number one by 2025, after all, Volkswagen has a richer supply of products, which include both ordinary brands and luxury, high-end cars.
For the U.S. market, Volkswagen aims to more than double its market share. Diess said that to achieve this goal, an additional factory will be needed to produce batteries locally.
According to the sales forecast of the China Automobile Association, the domestic SAIC Volkswagen/SAIC-GM passenger cars in April fell by more than 70% year-on-year, and the impact was huge! Tesla is not optimistic, although the sales data has not yet been released, but there is news that Tesla's Shanghai factory only gradually resumed production on April 19, and even if it is fully produced in about 10 days, it can only produce 14,000 vehicles. Tesla sold 40,000 vehicles in April last year.
Whether it is the epidemic, the saturation of market demand, or the stagnation of the global economy as a whole, the automotive industry is under pressure. On the other hand, when the old cars enter the electric vehicle, the emerging forces have already occupied a place in the electric market, and the "fierce enemy" that the public has to face is not only Tesla. It is really difficult to say who can win the electric vehicle market in 2025.