According to Herbert Dies, Formula One will bring different commercial benefits to both brands. On the Porsche side, it has to be the sportiest car brand in the world, so it has to be in motorsport. If Porsche is going to be in motorsport, the most effective thing is to participate in F1 events; although Audi is lower than Porsche in terms of brand positioning, in fact, Audi's participation in F1 events can make the brand more potentially attractive and easy to compete with Mercedes-Benz, Diess explains.
At the same time, Herbert Diess also said that the official exclusion of the use of Volkswagen's name in F1, saying that it is "inappropriate, the brand will not participate", and instead Porsche and Audi will compete separately under their own names. Dies believes playing in F1 in 2026 is a fantastic opportunity. Because then there will be a big change in the regulations of F1, and this change will bring almost everyone back to the same running line. The rule change here refers to the fact that from 2026 onwards, F1 cars will be fully equipped with more environmentally friendly synthetic oils.
Diess said it would take five to ten years for volkswagen groups to compete for the title if Porsche and Audi joined without major regulatory changes. Volkswagen Group executives said it would take three to four years to develop an engine to participate in F1, so a decision must be made as early as possible in order to prepare for 2026.