There are two kinds of electric vehicles in the world: Tesla and other electric vehicles.
Every time I test drive a Tesla car, it feels good. At least I know it's going to be a great experience, not a boring process. Tesla is really good to drive. Light, fluid, quiet, this is the overall impression it can leave on most people. Of course, if you want to go into the details and rate specific models, Tesla is not without shortcomings. Tesla's handling is really light (there are actually three modes to choose from, weight optional), but the Steering of this Model 3 is light and heavy. When the car turned around, the direction felt very heavy, and the speed came and went very lightly. It's a rather primitive and unexcient steering feel.
"We didn't do anything wrong, but somehow we lost." When the mobile phone business was acquired by Microsoft in 2014, Olilah made this famous remark at the press conference.
Today, Audi CEO Herbert Deeds is in the same trouble.
At a meeting of volkswagen group supervisors in September, Herbert Diss warned that if Volkswagen itself does not transform fast enough, it could lose as many as 30,000 jobs. Because Tesla has a lot fewer employees, but it is much more efficient.
Herbert Deese's "transformation" was a wave of electrification and intelligence in the automotive industry.
In fact, Herbert Diess has mentioned electric car competitors like Tesla more than once. In addition to the high production efficiency of Tesla mentioned above, Herbert Dies also praised Tesla's technological accumulation, ecological construction and development speed in the field of electric vehicles, and repeatedly expressed great concern for himself.
Just last Thursday, Herbert Diez told his workers, "We are in the lead in the field of internal combustion engines." We're good at this, probably better than everyone else; in the new world... We are facing unprecedented competition from Volkswagen. ”
At present, the public is facing huge pressure to transform the industry. Herbert Deeds himself says he's tired of mentioning Tesla frequently. In fact, Edith's friends in the public are a bit tired of listening. Earlier this month, Daniela Cavallo, the dis group's "old rival" and the new chair of Volkswagen's labor committee, said bluntly: "The priority is to focus on solving the persistent shortage of chips, not to mention Tesla."
Finally, Cavallo added, Tesla is less of a threat than a chip shortage.
There are not a few people who believe in the same views as Cavallo. After all, although Tesla has grown rapidly, it has only sold more than 600,000 electric vehicles in the first nine months of this year; and Audi AG, which suffers from lack of cores, has sold nearly 7 million new cars despite severe sales pressure; this is 11 times Tesla's sales!
However, as the CEO of one of the world's leading automotive companies, Deeds clearly has more to think about and looks ahead.
In the context of the carbon neutral era, the governments of major countries such as China, the United States, Europe and the United States want funds, and policies and policies, which almost promotes the great strides of the new energy automobile industry. In addition, in the face of major automobile companies signing a commitment to full electrification, Volkswagen is also under great psychological pressure.
The trend towards the electrification of cars is irreversible; driven by policies and funding, Volkswagen's competitors have sprung up, especially Tesla (TSLA). o), it started with a blank sheet of paper and is now redrawing a new blueprint for production and supply chains.
Standing at the top of the automotive pyramid, Dis clearly feels this way. In the end, the lack of core is only a short-term problem of the supply chain, it is temporary; but the traditional automotive supply chain is disrupted and reshaped is fatal.
Seeing that the new energy vehicle companies led by Tesla continue to run wildly, Dees knows that there is not much time left for the public!