Why was Weilai Automobile able to catch fire in the first place? The car store believes that this is due to the fact that Tesla sells very well, when you see the streets full of Teslas, the sense of superiority of the rich will not be reflected, so at this time, Weilai Automobile seized the opportunity and gave the rich a new choice.
Of course, the car store is not to say that Weilai's product strength is not good, but that Weilai Automobile is not selling product strength but a sense of superiority of the class, once this sense of superiority is gone, then the good days of Weilai Automobile may also come to an end. This is also the reason why car stores believe that NIO's sales are declining.
Perhaps Weilai Automobile itself is also struggling with how to improve or maintain the superiority of the class, but it is obvious that the current products are not enough to support, so sales are constantly declining. The price is unlikely to go down, so it is too harmful to the brand value and old owners, so it can only continue to launch new cars.
It is worth noting that you have found an interesting phenomenon, that is, you will find that whenever Weilai comes out with a new car, many older car critics will have one, note that most of them not only own a Weilai car, but only relying on the old owner is obviously not enough to meet the development of Weilai car.
Weilai Automobile should now think about how to sell the car to the new crowd without damaging the superiority of the old user, of course, do not do any taxi, so that the old owner may have to scold the street.