Refresh the delivery speed of the new brand of pure electricity, and show the superiority of the "mode" of the extreme krypton

From the "extreme krypton model" to the "extreme krypton speed", the extreme krypton brand has become a model for the transformation of the entire industry, and is destined to leave a strong mark on the historical journey of China's automobile industry towards the era of intelligent electric.

In terms of delivery speed, Extreme Kr once again showed its "model" superiority.

On October 19, the ZEEKR 001 mass production model was officially rolled off the production line at the Ningbo Hangzhou Wanji Kr Smart Factory, and at the same time, the first batch of ZEEKR 001 deliveries will be officially announced to open on October 23. From the official release of the brand and the first car on April 15 to the delivery of the first batch of car owners, It took only 192 days for Extreme Kr to refresh the delivery speed of the new brand of intelligent pure electricity.

How fast is "extreme krypton speed"? "Che Yi Tiao" simply counts the delivery speed of smart pure electric new brands including "Wei Xiaoli", Jihu, Lantu and other brands, of which "Wei Xiaoli" delivery time from brand release to the first model is more than 3 years, the longest is more than 4 years; like Ji Kr, it is also backed by the traditional car company's Jihu and Lantu, which is also more than one year.

Compared with the two, "extreme krypton speed" is amazing, and only "fast" is not enough to summarize the "gold content" of "extreme krypton speed", although it occupies a certain "latecomer" advantage, but in the context of the epidemic superimposed "core shortage", the extreme krypton can be said to be "Hard" mode, in such a situation can still be delivered as scheduled, "extreme krypton speed" reflected the deep business wisdom of the enterprise is thought-provoking.

Challenged to the challenge, go all out to ensure delivery

As we all know, "core shortage" is the biggest constraint on the global auto market this year, almost none of the world's major car companies are spared, all because of the shortage of chip supply and production cuts, especially in the second half of the year, the chip shortage problem continues to intensify, some popular models often pick up the car cycle for more than 5 months, dealers even show cars have sold out, many car companies have to take a holiday to reduce production.

For the new forces of car manufacturing that emphasize intelligent configuration, this impact is even more significant, the ideal car "helpless" that fell sharply in September released the delivery plan of "first pick up the car and then reload the radar", for the 2021 ideal ONE with 5 millimeter wave radars, the owners of the car that were originally scheduled to pick up the car from October to November were delivered with 3 radars first, and the remaining 2 radars were subsequently installed.

The impact of chip shortage on smart electric vehicles can be seen, and for extreme Kr, the impact of "core shortage" is multiplied. On the one hand, Extreme Kr is a new brand released in April, and the entire supply chain management still needs to be run-in; on the other hand, the ZEEKR 001 vehicle uses more than 2,500 kinds of chips totaling more than 10,000 chips, of which 7 are the world premiere, so the pressure on its chip supply is even greater.

According to An Conghui, CEO of Extreme Kr Intelligent Technology, at present, Extreme Kr has been refined to pay attention to the changes in chip supply every hour, and do various work around chip supply.

If the "core famine" is the "test" given by heaven to Extreme Kr, then insisting on user co-creation is the "self-pressure" of Extreme Kr. From the concept car to the mass production car, ZEEKR 001 not only did not "shrink", but achieved a "counterattack", the production car relative to the concept car to achieve a total of 342 optimizations, this is not the end, in the configuration and calibration have been locked, The extreme Kr is still based on user feedback and opinions, to achieve more than 60 product experience upgrades.

Extreme Kr engineers gave a small example, ZEEKR 001 center console originally had a splicing seam, user feedback affected the visual beauty, so extreme krypton was optimized, did an integrated design, and in order to such a small adjustment, extreme krypton need to readjust the mold, re-do the relevant verification, its workload is far from the surface as small as it seems. After the product release, the hardware information was also modified, and the "user co-creation" of Extreme Krypton was achieved to the extreme.

At the mass production off-line ceremony, Extreme Kr announced that the ZAD intelligent driver assistance system equipped with ZEEKR 001 will add three new functions to the entire series, including direct in and direct parking functions, FCTA front intersection traffic warning, RCTA rear lateral car warning, and the reason for adding these three functions is also the result of co-creation with users.

Even in the face of many challenges, Extreme Kr has always "kept its promises" to users and gone all out to deliver on time, and what is more emotional is that Extreme Kr, which has the obsession of "never skipping tickets", still puts "safety" in the highest position. Due to the recent occurrence of more accidents related to intelligent driving assistance in the industry, the R&D team of Extreme Kr decided to strengthen the safety strategy of THE ZAD intelligent driver assistance system as a whole, so this function will not be "fully delivered" with the car, but will be released in stages through OTA after delivery.

Driving into no man's land, the extreme krypton mode shows superiority

"Do something and do nothing", the "three views" of extreme krypton are very positive, but the "three views of positive" alone cannot solve the many challenges faced by extreme krypton, and it can overcome the above series of difficulties to create "extreme krypton speed", relying on "model superiority", which is also the key to krypton's victory in the future.

The "extreme krypton model" can be simply summarized as the use of 1 architecture, opening up 2 major ecosystems, and creating 3 core advantages, 1 architecture refers to the SEA vast architecture; 2 ecological integration refers to the integration of automobile and IT industry and intelligent technology, and the organizational integration of enterprises and users; the 3 core advantages refer to more efficient cluster integration, more open organizational level, and more advanced creativity.

This "official statement" has been initially landed, and the strength of the SEA vast architecture has been fully reflected in ZEEKR 001, from the amazing energy supplementary experience of 360kW ultra-high charging power and 5 minutes of charging 120 kilometers, to the 0-100km/h acceleration time of 3.8s and the ultimate control brought by the integrated electrical architecture of the chassis domain, and then to the intelligent driver assistance system called "old driver", behind which is the hard core strength of SEA's vast architecture.

The mass production car is optimized by as many as 342 items compared with the concept car, 60 upgrades can be achieved after the product release, the feedback of users can be met in time, the future ZEEKR 001 can be continuously upgraded by OTA, and the user co-creation is diverse, all thanks to the strength of the SEA vast architecture.

At the same time, as a representative of the transformation of traditional car companies, Ji Kr has driven on the "third track" different from the new forces of car manufacturing and traditional car companies, not simply putting the electrification technology, still landing in the business model of traditional car companies, but creating independent enterprises, new brands, innovative user organizations and business models, achieving "self-subversion" and complete change, which can be seen from the enterprise settings of Extreme Kr and the ultimate user co-creation.

With the industry-leading modular architecture and the dynamic new organizational form as the foundation, the "extreme krypton model" shows a stunning "vitality", and whether it is the vast structure of SEA or the courage of extreme krypton to innovate, it comes from the "big tree" behind it - Geely Group, which has a deep industrial foundation accumulated for 35 years and global advantageous resources, which is the "innate advantage" of extreme krypton that makes cross-border car builders envious.

Extreme Kr can achieve delivery on schedule under many challenges, indispensable to the "big tree" of Geely Group, An Conghui said that thanks to Geely's good cooperative relationship with partners for many years and the supply chain management capabilities formed through decades of car manufacturing experience, Extreme Kr's chip supply is still very confident, and once the chip and parts supply problem is solved, Extreme Kr Smart Factory can quickly increase production capacity within 3-5 months, after all, this is an advanced smart factory with a design capacity of 300,000 units / year.

In the "production capacity hell" that even Tesla was almost dragged down, Extreme Kr can easily cope with it, which shows the empowerment of Geely Group, and under the support of the extreme krypton model and Geely Group, Extreme Kr has shown a strong development potential, it can be said that it has driven into the "no man's land" of the era of intelligent electric vehicles, and is exploring a new development path for the global automobile industry.