First of all, we must know that no car can be worth 500,000, and from the perspective of performance, safety and comfort, more than 300,000 cars have basically come to an end. You have to spend 500,000 yuan to buy a car, and it must not be a car, but added value. So, you first consider whether you need the added value that the vehicle provides you, and if you don't, then you can cut the budget directly.
First, the invisible demand for buying a car:
Like clothes and bags, a suit you buy for tens of thousands of dollars is not to keep warm, and what Louis Vuitton and Gucci you buy are certainly not because the brand of bags is strong. The same is true for cars, 100,000, 200,000, 300,000, from the level of the vehicle, performance can obviously see the gap, and between 30-1 million, as far as the vehicle itself is concerned, the difference is not obvious. People who are really willing to spend 500,000 yuan to buy a car are not concerned about the car, but about spending the 500,000. To sum up, stealth is roughly as follows:
1, the sense of superiority needs: fake LV, do not do any worse, even if you get to the store, but also through special anti-counterfeiting means to identify - from the perspective of the bag itself, more than a thousand high imitations and tens of thousands of pieces of genuine products have no difference, but you are on the body, the feeling is not the same. What's the difference? You spend tens of thousands of dollars on real money and silver, and the pleasure of consumption will be transformed into a sense of superiority in use - you can't afford it, and I can, this sense of superiority is really high imitation can not give you.
The same is true for the car, you drive a rotten street A6L, everyone knows that this car has to start with more than four hundred thousand, you get off this car, look at the old classmates who open Xuanyi on the other side, even if the surface is calm, there will be an irrepressible sense of superiority in the heart. Most people buy luxury brands and want this.
2, social needs: why Mercedes-Benz big G so hot, the highest 2.0T can increase the price of 1 million! In fact, the reason is also very simple, this is a Mercedes-Benz that can non-carrier body, a Mercedes-Benz that can cross-country. What do the people who play supercar buy if they want to play off-road? You can't let them buy bobcats, overbearing, land patrols, wranglers or whatever, right? Who else can cross-country luxury cars? Did you drive George Patton? The mass production is also the Mercedes-Benz big G, so this gang of rich people have a big G.
After that, in order to integrate into the upper circle, the sub-rich people buy a big G as a shortcut - people buy not cars, buy an admission ticket to the upper circles. In this way, it is not difficult to understand that more than 3 million people buy a 2.0T, people don't care about how the car is, they care about who to play with. Open up the relationship, maybe a message, a personal network, is tens of millions of income.
So, think about it, do you have a need for this.
3, image needs: people have social attributes, it can be said that your clothing, taste, image is also part of you. Cars are like clothes, and in a way, cars are another piece of clothing for men.
For example, if you talk to people about business and drive an eight-handed Alto, people look at your car and think that you have encountered problems in the economy, and what could have been done is also yellow.
However, there is one thing to note in this - what you think you are, and what others think you are, there must be a cognitive bias here, this bias can be changed with the help of externalities, but it should not be too disparity. In other words, packaging is OK, but not excessive. We all know that your monthly salary is three thousand and five, and you have to drive a Maybach, sometimes it is counterproductive.
Taking stock, buying luxury cars and famous bags and watches is a truth, and the hidden needs are nothing more than these three. 300,000 to buy a car, more to consider the car itself, and 500,000 levels, should be considered from these three aspects.
Second, the sense of superiority of the car:
500,000 levels, the so-called superiority needs, you still forget it. You open a 56E, find a sense of superiority in front of the 34C, and there is a 78S on it. The sense of superiority gained by this comparison is actually very virtual, and I think you don't want to be labeled by car. People do have classes, and the class of cars is more obvious, 34C, 56E, 78S, exactly three classes.
Therefore, if you want to buy a luxury car simply for the sake of superiority, the BBA should first avoid it. For example, such a scene - a class reunion, you drive a 5 Series, when you go to school, your nemesis drives a 7 Series to park next to you, even if it is the same as the 2.0T 730, the same pressure on you. Look back at you two sentences - I also wanted to buy 5 series at the beginning, my daughter-in-law did not like the BMW in front of the Brilliance two words, just because of these two words, the import of buying more than 300,000! Just ask you are angry?
Conversely, if you drive a Volvo S90, it is true that it is not as expensive as the 7 Series, but it is not a system with the 7 Series. You can recoil him: I also wanted to buy a 730 at the beginning, but I heard that the b48 engine burned oil, and I was afraid of trouble when I thought about it, so I still bought a Volvo steadily...
In fact, the sense of superiority is very superficial, if you really reach a certain height, you will not rely on the car to find the sense of superiority. In fact, a 500,000-class car will not give you any sense of superiority, but can only tell you that my family is well-off and has a good economic situation.
Third, social needs to choose a car:
Here the idea is to see Mercedes-Benz Big G - which circle you want to fit into, then buy it like this. If there is no clear circle, it is the same as 500,000 cars, there is not much difference, as long as the value of the vehicle is clear. You don't buy an Eian LX PLUS thousand mile version, also 460,000, but people look at gaga's standard, inquire about the average price of Aeon, think 200,000, this you will lose. It's not that this car is not good, this car is worth 460,000, after all, such a big battery is there.
Here can provide a line of thought, since there is a social need, then find a senior in your industry, the most helpful to you, you most want to maintain a good relationship of the "big brother", see what car he drives, to seek his opinion - no matter how he does not understand the car, how layman, let you buy what you buy - just a sentence, I listen to you! This car is well bought, you always hang on the side of the mouth, close the feelings. Three days of two bad ends, he will feel guilty, somewhere else to find you to make up.
Or, if you have a favorite model, here are a few suggestions: because of social needs to buy a car, in order to close the relationship with people, not to create a gap, so try not to buy Japanese. First of all, the Price Of Japan is not worth buying, the brand tone is also relatively low, Acura, Infiniti are almost yellow, buy QX60, RDX will appear to be very poor judgment. Lexus sales are there, but in the eyes of people who know cars, it is to pay the IQ tax. Secondly, we don't have to think about anti-Japanese sentiment when we buy a car, but there are many people who have anti-Japanese sentiments. Seeing you drive a Japanese car, I think you are not pleasing to the eye, there are also many people, since we have social needs, peace is precious, we must avoid inadvertently making enemies.
Fourth, image requirements:
You will not increase your value because you drive a car of 500,000, but you have the ability to spend 500,000 cars, then the car at this price point will be more in line with your image.
What does that mean? Your annual income is more than 500,000, and there is no other burden, wealth is accumulating rapidly, and it is no problem to buy a car with your own annual income. Of course, you can choose to keep a low profile, but there is nothing wrong with showing your wealth status, because it is in line with your social image.
There's a problem here: an annual income of 500,000 is not a savings of 50 or 1 million, and it has to be earned by yourself - if you rely on your family, it at least means that you are not worthy for the time being. Otherwise, the image will change from the middle class to the old.
As for how to choose a car, it is also simple, 500,000 levels of cars are screened out, wear the most handsome clothes, go to the 4S stores of various brands, do not have to listen to sales introductions, that is, sit in the car, get off the car for a moment to capture photos, and then see which is pleasing to the eye.
V. Recommended models:
1, BBA: suitable for social needs and image needs, not suitable for superiority to choose a car. A6L, E-class, 5 series, including A7L, if you have a lot of BBA in your social circle, you can consider going with the flow. The BBA recommends choosing a sedan, the SUV is a level smaller at the same price, you want to be social, is the image, not the SUV.
In addition, from the perspective of the car itself, BMW, Mercedes-Benz and Audi can be said to be the worst quality at this price. Burning oil, leaking coolant, gearbox abnormal shock... In addition, post-insurance repairs are expensive, which is really not recommended.
2, Volvo: No matter from what kind of demand point of view, there is nothing wrong with buying S90. There are social and image needs, you can buy the top match, and arrange the optional variable suspension. In fact, the minimum match is not bad, the main difference is in the comfort of the seat, 100,000 yuan is actually more than that, but the low match to buy luxury brands does not need to consider the cost performance. In addition, the travel version of the V90 is not recommended, in fact, you can buy, the car can also be. It's just that luxury cars and "multifunctional" are in conflict, mainly a matter of philosophy.
XC60 is not recommended, mainly because there is also an XC90 on it. It is difficult to meet the image needs. In addition, the problem of XC60 body resonance is still not well solved (S90 from 20 models onwards, there is basically no problem of low-frequency resonance)
Volvo's brand power is relatively weak, but if you don't know how to choose, S90 is a more balanced choice in all aspects.
3, Cadillac: 30 years ago, Cadillac was higher than the BBA existence, the US president of the car. It's just that the brand marketing is more stretched, the value is all kinds of black - bath little prince, so that the brand tone has been hit, coupled with the large preferential range, often eight or nine thousand discounts, CT6 has now withdrawn from the 500,000 level. Therefore, from the perspective of image needs and superiority needs, Cadillac is not recommended.
However, from the perspective of the car, CT6, XT6 are nothing wrong, what rear drive, 2.0T + 10AT, all aspects are very balanced, the driving experience is higher than the same level of BBA. However, luxury brands want low cost performance, Cadillac products are strong, the price is cheap, completely deviating from the route of luxury brands. In addition to social needs, at least in the 500,000 level, Kaiche is not recommended.
However, if it is the 300,000 level, compared with the 34C, CT6 is much more fragrant, and the choice of Kai car is more from the perspective of the car.
4, Lexus: If the core of luxury is low cost performance, then Lexus is the most luxurious at this price. The low cost performance has been suspected of insulting IQ. ES200, zero hundred acceleration of 13 seconds of logic, 300,000 CVT, I don't know how people who don't understand cars think, in my eyes, that is IQ tax, bullying Chinese people don't understand cars. At the level of 500,000, the 2.5L+ THS hybrid system is relatively mature, but the problem of increased oil emulsification is still not solved. The new Highlander and GS8 are both THS hybrids, and as a result, GAC's 2.0TGDI, in the case of exactly the same fuel consumption, is more than a second higher than highland power, and the engine level is slagged by seconds.
So, from a car point of view, Lexus is not worth the choice at all. From the sense of superiority, the image is the same, your vehicle performance is even more than 200,000 cars are not comparable, what sense of superiority show? In terms of image, you may think that ES is quite handsome, to be honest, I also give it full marks in terms of appearance, but the image of the car combined with people is multi-faceted, if you are willing to be in the eyes of some people, do a layman who pays IQ tax on Japanese cars, then you can buy.
Unless, your circle, or the big guy who promotes you is a Japanese fan, you want to integrate into them for social needs, and if you are not short of money, you can consider Lei Che.
5, Land Rover, Jaguar: And Cadillac's situation is more similar, the car is actually not bad quality, performance is also good. However, the brand image has been hacked to the end, coupled with the large discount margin, basically has withdrawn from the 500,000 level of competition. Like the XFL, the 5.1-meter long car and the 3.1-meter wheelbase almost touch the threshold of a large car. With 300 horsepower at the top, the discount is only 410,000, and the product strength at this price point is nothing to say.
It's just that luxury brands, cars are not the focus. Therefore, for the sake of image considerations, Jaguar's car is quite good, but it lacks social attributes and is also general in terms of satisfying the sense of superiority.
Land Rover is an SUV brand, and as mentioned earlier, SUVs are weaker than cars in terms of added value. The 500,000 class, range rover evoque and discovery sport, are both 4 meters 5 bodywork, and the average price is in the 300,000 class, which is not worth considering. Now the brand power of Land Rover and Jaguar can no longer support the price, so the price has fallen and then fallen, and few people have asked.
6, Lincoln: At this price, Lincoln can only choose SUV, 500,000 levels can buy the top with 2.7T navigator, but only 5 medium-sized SUVs, aviators can buy low-end, but the landing is more than 56. If the budget is enough, or medium and large aviators are more worth buying, from the image, superiority point of view are good, social attributes also depend on the specific circle layer.
Lincoln is rated in the United States and Cadillac, and in China, its brand power is slightly higher than that of Volvo and Cadillac. However, there is a hidden danger in buying Lincoln - afraid that it will reduce its price. After you buy it, it is the same as Cadillac, the official drop of 50,000,100,000, you lose not only the price, the brand tone also fell down.
7, new energy: whether it is BBA or second- and third-tier luxury brands, remember, as long as it is a new energy vehicle, it must buy domestic. Pure electricity, plug and mix, quality, performance, and even inferior to domestic 300,000-level products. At this price, the domestic is mainly Weilai, this brand, like the obsession, do not like to feel that it is engaged in pyramid schemes, so the social attributes are very important, if your boss, the big brother is the owner of the Weilai car, you can only follow to buy. As for the rest, I personally don't recommend it.
As for the red flag E-HS9, it is a bit too emotional and belongs to the minority. The same is true of Gaohe HipHi X, the sense of technology and luxury of the car is full, but we have emphasized more than once that at this price, buy a car, buy a brand.
Weilai recommends ET7, the sense of technology, modernity and automatic driving are also doing well, in this price point, the product competitiveness is still good. Like ES8, EC6 or whatever, there is nothing to buy.
8, domestic: in addition to new energy, it seems that there is only one HS7 and Hongqi H9 left in domestic production. The 3.0T is really not as good as the 2.0T, the power is slightly stronger, but the fuel consumption is one level higher. However, we have to admit that hongqi has brand value, and social attributes, superiority attributes, including image attributes are not bad. The 2.0T H9, although less than 500,000 levels, it can be said that the image is not lost to the 500,000 A6L.
9, niche models: Jenisses: it says it is a luxury brand, you know? Alfa Romeo, in fact, the performance is very strong, whether it is Stelvio, or Giulia, that 2.0T is very fierce. The control is not to say, it can crush the 3 series. It's just that this type of car is more inclined to the attributes of a sports car, the pursuit of driving pleasure, too niche, not very practical, and lack of social attributes - it seems too maverick.
10, sports car: 500,000 level, that is, entry-level sports car, BMW Z4, Toyota SUPRA just use BMW's B48 engine. Domestic B48 burning oil is a reverse opening method, to put it bluntly, it is a defect deliberately designed by the manufacturer in order to seek high maintenance profits in the later stage. I don't know if the imported B48 engine will burn oil, but it is recommended to avoid pits. As for the Ford Mustang, Chevrolet Camaro - this kind of person does not need my recommendation to buy a car, and since you have read my recommendation, it means that you are not suitable for these niche models.
summary:
At the 500,000 level, all cars can basically be bought, provided that they meet your own needs. You have 500,000 spare money, you don't necessarily have to buy 500,000 cars, people who really buy 500,000 or even million luxury cars, maybe the implied value of people spending this 500,000 is much higher than the car itself. Are you like this?