Peugeot 508L has outstanding appearance and superior performance, how to solve the sluggish sales?
Among the many joint venture cars, French cars have always been the most individual and avant-garde characters, but in the fiercely competitive automobile market, it is very difficult to be recognized by consumers and become a hot product. French cars have always been relatively slow to change the market, so relatively unnoticed, French Peugeot 508L, is one of the representatives of the current situation of many French cars, it has excellent appearance, superior performance, but sales are relatively sluggish, what is the reason?
From the perspective of product strength, it is difficult for us to pick out the faults of the Peugeot 508L, in the front face of the Peugeot 2022 508L, we can see a very recognizable family style: the wide and flat shield grille is decorated with chrome plating into a dot matrix style, and the rectangular headlight of the LED light source is matched with the fang-shaped day running lamp, which is very impactful. The combination of the smoked black lower grille and the angular lower bracket gives a strong sporty atmosphere.
The lines of the side body are smooth, and the smooth waist line extends from the front of the car to the rear, increasing the visual length of the body. The windows are decorated with silver chrome strips, which are very textured. The rear of the car adopts the more popular duck tail design, with a certain sense of movement, the three-stage design is separated from the middle license plate, and the upper tail light is combined with red and black to form a slash state, which is very recognizable. The lower side adopts a bilateral double-out exhaust layout and is decorated with silver chrome, which has a strong sporty atmosphere.
The interior of the car is designed to be technologically advanced, and the texture is very high: the center console is designed to be biased towards the driving side, and a large number of chrome trim strips appear very delicate. The versatile, two-frame flat-bottom steering wheel is compact and comfortable to hold, and with a fighter-style cockpit, the visual impact is very strong. Using a 12.3-inch full-color LCD dashboard, a 10-inch central control color screen, a piano-style central control function button, a unique shape of the gear lever, plus a large number of angular design, the sense of hierarchy is very strong, making people feel very advanced. In the same class market, the interior design of the Peugeot 508L is at the top level. A large number of leather materials are used in the car, which is full of texture, and the panoramic sunroof increases the sense of space and brings a certain degree of comfort.
In terms of space, with the support of the 4870mm long, 1855mm wide and 1455mm high body, the wheelbase reaches 2848mm, and the space in both the front and rear is relatively spacious, reaching the mainstream level of mid-size cars. Imitation leather material sports seats, the passenger's waist and shoulders have a strong enough wrapping, comfort is stronger, while the rear floor is relatively flat, the middle part of the bulge is not high, to the rear passengers a good leg experience.
In terms of power, the Peugeot 2022 508L adopts a 4-cylinder turbo engine with two models of 1.6T displacement and 1.8T displacement, with a maximum horsepower of 211 (170) Ps, a maximum torque of 300 (250) N·m, and a fuel label of 92#. In terms of transmission system, the 6th and 8th gear manual transmissions are used respectively. The entire series adopts the front-drive drive mode, McPherson-style independent suspension front suspension and multi-link independent suspension rear suspension, and the steering type is electric assist, which is more easily accepted by domestic consumers. Driving feel is more relaxed, the power output is very linear, the handling is good, the steering is also very precise, giving people a good sense of pleasure, but when the pit is fast, it feels that the chassis is biased towards calm, and it lacks a little toughness compared to German cars.
The performance and appearance of the Peugeot 508L are relatively good, but why is the sales sluggish? First of all, the brand awareness and recognition are relatively low, far from the advantages of mainstream brands, and most consumers will give priority to the brand and sales of mainstream models. The second is that the configuration of the Peugeot 508L itself is not uniform enough, in the case of a low configuration of 159,700 starts, the lack of fixed speed cruise, electric sunroof, and other configurations, while there is no keyless entry, the use of plastic material steering wheel, the overall pull down their own product competitiveness.
Summary: Peugeot 508L2022 model, on the basis of the old model has been upgraded to a certain extent, the appearance of higher appearance, generous space performance and strong power are very good places, but the configuration is indeed worse than the same level of car, if you can strengthen the configuration to the mainstream level, and adhere to their excellent appearance and excellent performance, it will definitely increase the visibility of the product, improve a lot of sales.