When the Chinese people buy a car, it is nothing more than the following situations, look at the mood, the original 200,000 yuan car to give you a discount of 50,000 60,000, happy to be broken, feel that picked up a big bargain, an impulse to buy.
It seems that if you only like the appearance of the car, and do not fully consider the product power of the vehicle, it is indeed too blind to buy a car.
Look at the parameters, feel very professional, but a bit similar to the Warring States period of Zhao Kuo, everywhere to see the auto home, Pacific Automobile and other websites, all kinds of data are very eye-catching, but certainly not as real as the test drive.
So is it right to buy a car and look at sales? Brother Meow talked to you today about what the sales data represents, and how to look at the sales data when choosing a car.
First what sales figures can indicate
The higher the sales volume of the car, the more people are selected, but the more problems may arise
A best-selling car, due to the relatively large number of people on the market, there are already many riders to help you step through the pit, there will be enough complaint feedback data.
Like the long-term pin crown Xuanyi, most of the complaints focus on the gearbox's ups and downs, accelerating slippage.
If only a few people complain, it may be an isolated case, hundreds of thousands of people complaining, then there must be this problem.
Therefore, choosing a car to buy a car with high sales can be considered, but it should be considered in conjunction with the problem of large-scale complaint feedback.
Second, the number of cars with high sales is large, the maintenance is relatively cheap, and the loss when selling cars is smaller
Buying a car with high sales has two advantages, the first is that due to the large amount of ownership, accessories are relatively easier to find than cold cars, and maintenance is cheap and convenient.
Then there is the relatively high retention rate, and it is easy for second-hand car dealers to sell after receiving this kind of car, so the price is definitely higher when you sell it.
Second, just look at the sales of the car in the end is unreliable
First, a car that sells well is not necessarily of good quality
Many people buy a car to see sales, saying that sales represent everything, in fact, people who understand psychology a little know that this is called the "herd effect".
Cars are more professional consumer goods, as consumers, in the professional field of cognition will not be much smarter than the fool.
And many people who think they know how to understand cars are also half-aware, and many of their experiences do not have reference significance.
Second, cars with good sales are inherently unfair to competition than cars with poor sales
At present, this situation is very serious in China, and cars with good sales have occupied the top advantage for a long time.
Many consumers, due to the herd mentality, look at the sales volume when they do not know what car to choose, resulting in the top sales of the car has been selling well, such as the Japanese Camry, Rongfang, Accord, and some good quality but poor sales of the car, the number of people who buy it may be less.
Third, the sales of good cars, the discount is the smallest
Cars with high sales are not worried about selling, so manufacturers will certainly not give more preferential treatment.
Often some newly listed models, because the brand power is poor, but can only take the cost-effective route, in fact, such cars are more worth buying than high-sales models.
Fourth, the sales data is only historical data, and the specific model should be analyzed when selecting a car
Just like Xuanyi, in fact, it should be said that it is not the same car, the old Xuanyi, the classic Xuanyi, the new Xuanyi three generations in the same house, Before August 14 Xuanyi is indeed durable.
However, after September 2014, Nissan downsized the model, and the CVT transmission used a relatively poor quality steel belt, which led to a significant increase in the failure rate.
There is also the fact that the sales data only represents the total sales of all models of a car, but there are also models with poor quality in the same car.
For example, Toyota Corolla, 1.2T turbocharged models are worse than the quality of naturally aspirated models, and the transmission occasionally has problems, after all, Toyota's strength is naturally aspirated rather than turbocharged.
Third, what do you think of the sales data? How to buy a car for yourself as a reference
Sales rankings and total sales will have the top advantage and herd effect factors in it, so the sales data is relatively weak for the brand, but the product force is very good.
Therefore, when choosing a car, it is necessary to look at the trend of sales. For example, a hot car, there must be a reason for the sudden sharp decline in sales, there may be a large-scale quality problem, it may be a reduction in allocation but a price increase, or it may be in the same price range of cars, there are better than other brands of cars.
First of all, the herd effect can be excluded to some extent, so that consumers have a greater sense of autonomy and avoid following the trend.
Secondly, you can better choose the new model, the new model is the latest listing, and the configuration technology is definitely newer than the old car.
If you only look at the sales ranking and data selection, then these new models with obvious advantages may be missed.
So buying a car is never a simple thing, if you don't understand the car, you will indeed pay the IQ tax, sometimes the tax is quite high.