Nowadays, the competition in the automobile market can be described as more and more fierce, however, if you want to be permanently invincible in the market, you must have a set of magic weapons to survive, otherwise if you are not careful, you will be snubbed by consumers, and you may even be eliminated. For example, the model introduced today, as a 100,000-level joint venture SUV, even if the price is reduced by 45,000 yuan, it has only sold 61 units in 31 days.
In fact, this model is Chevrolet Chuangjie, a compact SUV of a joint venture brand, with a manufacturer guidance price of 13.99 to 179,900 yuan.
In terms of appearance, the front face of Chevrolet Chuangjie adopts a new family design language, the shape is very trendy and bold, every detail is filled with a strong visual impact, and the overall is not only young and fashionable, but also sharp and dynamic.
For the side shape, it adopts a five-frame tomahawk wheel, a double waist line design, coupled with the color matching of the contrasting color, the entire body looks not only short and lean, but also the avant-garde movement, which is very in line with the aesthetics of the current young people.
In terms of size, chevrolet genesis length, width and height are 4411mm * 1808mm * 1633 / 1653 / 1664mm, the wheelbase is 2640mm, the overall and Nissan Qashqai have a similar physique, and the internal space performance, or relatively spacious, even if it is 175 heads, sitting in the back row can also easily coil the legs of the erlang, can easily meet the collective travel of a family of five.
Powerly, Chevrolet Tronix is equipped with a 1.3T turbocharged engine, although the displacement is small, but it can output 165 horsepower, as well as 240N·m peak torque, from the parameter point of view, even more powerful than some 1.5T engines. At the same time, it has a breakthrough of 9.1 seconds, a comprehensive fuel consumption of only 5.9L, and a maximum speed of 195km/h.
And it is worth mentioning that it has a total of 6 models, all of which are automatic transmission versions, of which 5 models are equipped with CVT gearboxes, and the top version even uses 9AT gearboxes, which is indeed valuable for a model of more than 100,000.
In terms of price, although its threshold is 139,900 yuan, the current preferential margin in most parts of the country has reached 45,000 yuan, which makes the price of its entry-level model also drop to 94,900 yuan. As a compact joint venture SUV, the overall price/performance ratio is still very impressive.
Seeing this, some people can't help but ask, for Chevrolet Creation, it has a young and stylish appearance, good space performance, strong power performance and excellent fuel economy, why in March this year, the monthly sales were only 61 units? And it has been 3 consecutive months, all of which are double-digit sales, in my opinion, for three reasons:
The first point is that it will not "please" the Chinese people
For the Chevrolet brand, it has more than 110 years of development, in the automotive industry is fully considered to be the elder level, and in the automotive field, it has a lot of inventions and innovations. For example, it created the first SUV model in history (Cyberban), introduced a mechanical fuel injection system for the first time, designed the world's first sneakback model, and so on. However, it goes its own way and does not know how to please the Chinese people, which is the main reason for its poor sales. In the joint venture brand, if you want to get high sales, you have to learn from Volkswagen and Toyota, because they know better that the Chinese people are using cars and consumption concepts, even if some models are not only expensive, no discounts, and need to increase the price of the car, there are many people in line to buy.
The second point is the power system
When it comes to the three-cylinder engine, many Chinese people will "talk about the discoloration of the machine", after all, in the cognition of many people, the engine wants to run stably, at least it should be a four-cylinder structure, and for the three-cylinder engine, in a sense, it can be described as a defect. Therefore, this type of model is often not welcomed by the Chinese people, coupled with its CVT gearbox, it is even more complained by consumers.
The third point is the logo modeling
Because Chevrolet's logo LOGO is relatively special, it is rejected by many people, because it looks like a "cross" and feels unlucky, which also leads some consumers to stay away from it.
For this 100,000-level joint venture SUV, even if the price is reduced by 45,000, only 61 units are sold in 31 days. Let's talk about it.