【EV Vision Report】On February 18, the global flagship store of Extreme Kr Center officially opened in Shanghai, which means that more users will get a closer look at the brand and products of Extreme Kr. At the first brand event of Extreme Kr in 2022, Extreme Kr also made a detailed introduction to the first large-scale OTA upgrade released recently, allowing users to have a deeper understanding of the technical accumulation and system strength of Extreme Kr. At the same time, Extreme Kr also announced a new round of favorable information such as locking policy and delivery speed.
Create a trend technology space Shanghai Extreme Kr Center global flagship store opened
The global flagship store of Shanghai Extreme Krypton Center is located in the world-renowned landmark - Shanghai Tower. Its opening not only reflects the firm confidence of the upward development of Extreme Kr, but also the new expansion of the Extreme Kr channel system and the continuous innovation of the user service system.
The opening of the global flagship store of Krypton Center is an important step for Kr to continuously improve user contact points and explore service innovation models. Through unique design and functional layout, the global flagship store of Extreme Kr Center is not only the exhibition space and product experience center of the brand, but also the trend center that leads the new travel lifestyle and the co-creation center that inspires users.
The global flagship store of Extreme Kr Center is mainly divided into two floors, the first floor is the ZEEKR Hall product display area, mainly for the extreme krypton products and brand peripheral boutique display, is the user's comprehensive understanding of the extreme krypton products and culture of the exclusive venue, in the design of the use of gray main color, the use of sharp lines, to create a strong sense of science and technology; the second floor is mainly ZEEKR Pub user experience area, with open areas and more privacy of the enclosed area, a collection of bars, cafes, event venues and other multi-functional spaces.
The opening of the global flagship store of Shanghai Extreme Kr Center is just the beginning, and the construction of extreme krypton offline contacts will be further accelerated in 2022. It is estimated that by the end of 2022, there will be more than 300 Krypton stores nationwide, including Extreme Krypton Center, Extreme Kr Space, and Extreme Kr Delivery Center.
ZEEKR 001 ushered in the first major vehicle OTA upgrade
Since February 12, Extreme Kr will successively push ZEEKR OS 1.1.1 to all users; at the same time, to overcome the adverse effects of the global epidemic, ZEEKR OS 2.0 Beta, including the first batch of functions of ZAD Extreme Kr Intelligent Driver Assistance System, will be successively pushed to the "OTA Pioneer Experience Officer" on February 15. Kr will work with the "OTA Pioneer Experience Officer" to complete the final test and carry out more refined improvements, and push it to all users after the completion of the ZEEKR OS 1.1.1 push.
OTA is the embodiment of the technical strength of car companies, and it tests the accumulation of technology and hardware redundancy of car companies. Relying on the SEA haohan architecture, Extreme Kr 001 can realize the OTA of the whole life cycle of the vehicle and make the intelligent pure electric vehicle continue to evolve. Since the delivery of Kr 001, we have received a lot of positive feedback from users. Based on user feedback, we have already made 2 OTA upgrades and completed more than 300 optimizations. The first OTA upgrade, involving 12 ECU units, completed 129 user experience improvements; the second OTA upgrade, involving 13 ECU units, completed 187 user experience improvements. The OTA involves 34 ECU units and is a full push for more than 10,000 users.
The ZEEKR OS 1.1.1 upgrade includes 25 new features and more than 220 user experience improvements. In the new version, Krypton has optimized voice, navigation, human-computer interaction and other aspects, enriching the user's daily driving and intelligent cockpit experience. Functions such as manual opening of electric doors, automatic window lifting of locking cars, driving memory mode, and active interaction of seat memory, which are relatively concentrated in the early stage of user attention, have been optimized.
In ZEEKR OS 2.0 Beta, the first ZAD Kr Intelligent Driver Assistance System functions were released, including ACCQA adaptive cruise with queuing function, AEB forward collision mitigation, LDW lane departure warning, and FCTA forward intersection arrival warning.
In 2022, the Extreme Kr OTA will carry out 5 major version updates, several small version experience optimizations, download and installation time will be further reduced, and the installation success rate will continue to increase. And Extreme Kr will further respond quickly to user needs and continue to improve the user's driving experience. In terms of ZAD Kr Intelligent Driver Assistance System, Extreme Kr will also push more safe and reliable functions.
Delivery speeds up again Extreme Kr speed repeatedly breaks industry records
From the brand release to the official opening of the delivery of Kr 001, it took only 192 days for The speed of Kr to reflect the systematic ability of Kr from production to delivery.
From 199 units delivered in the first week, to 2012 units in November, 3796 units in December, and then to 3530 units delivered in January 2022, The answers of Extreme Kr are amazing, and in just a few months, it has exceeded the development speed of most new brands in several years. On February 9, Extreme Krypton announced the latest delivery data, and in the 110 days after the start of delivery, the delivery volume of Extreme Kr 001 exceeded 10,000 units.
In the face of the epidemic and the tight global supply chain, with the joint efforts of Extreme Kr and its supply chain partners, the overall supply chain has undergone a good turn, and the production and delivery of ZEEKR 001 will be accelerated again. During the same period, Extreme Kr announced that it will open a new round of lock orders on February 19, 2022, and users who have been scheduled from January 1 to January 31, 2022 can complete lock orders from February 19 to February 21. Deliveries are expected to be completed by July 30, 2022, after the completion of the lock order.
At the same time, the previously high-profile "air suspension" problem has also progressed, and it is reported that at present, the air suspension components for the next three months have now been locked and can schedule all orders before mid-September 2021.
The sales and service system of Extreme Krypton has been steadily constructed and expanded
Since the start of delivery on October 23, the delivery area of Extreme Kr has radiated to more than 150 cities across the country, and the user service system has been rapidly improved.
In the construction of the energy replenishment system, Extreme Kr adopts the combination of self-built self-operation + third-party charging network to strive for full scene and full coverage, so as to provide users with the ultimate experience of seamless energy replenishment and care for every journey of users.
As of February 14, 2022, the self-built charging station of Extreme Kr has been launched in 19 cities across the country, and more self-built charging stations are under simultaneous construction. The charging map continues to access mainstream operators across the country, and the third-party charging network has covered nearly 300,000 charging terminals in 326 cities across the country. The electrode delivery charging service has been launched in 30 cities, and the charging car service has been completed in 6 cities. The national delivery of home charging installation services continues to advance, and has served car owners in 272 cities in 31 provinces.
Zeekr Care, a user service brand under Extreme Kr, covers the three service highlights of "intelligent, efficient and exclusive", relying on big data and intelligent digital means, it can realize the whole life cycle management of products and the coverage of the whole scenario of user journey, which will bring users a more intelligent and considerate, more efficient and comprehensive and more exclusive pure electric car service experience. At present, Ji Kr has more than 300 certified after-sales service outlets in the country, and more service outlets are gradually being developed.
summary
In 2022, under the continuous empowerment of "Giant Power" and the continuous development of the systematic advantages of Extreme Kr, the development of Extreme Kr will also accelerate again, bringing more surprises to the majority of users in pure electric power travel. According to EV Vision, in the next three years, Extreme Kr will launch 6 new models. In 2025, the sales volume of Kr will reach 650,000 units, ranking among the top three in the world in the market share of high-end electric vehicles. As a user-oriented enterprise, from products to services, Extreme Kr will continue to adhere to co-creation with users. The user's voice will continue to drive the rapid evolution and growth of extreme krypton. The development of Extreme Kr has just started, just like a long run without an end, and the growth of Extreme Kr has no end.