As the "vanguard" of Geely's brand layout of the high-end intelligent electric vehicle market, the strength of Extreme Kr cannot be underestimated. Since the first product, Extreme Kr 001, was delivered in October last year, the cumulative delivery volume has reached 12,453 units, with an average order price of 335,000 yuan. At the same time, good news such as the opening of the global flagship store of The Krypton Center and the first vehicle OTA upgrade has also been reported.
In the face of the "rising tide" of China's new energy vehicle market, the Extreme Krypton brand can be described as "full horsepower". However, in the face of adverse factors such as chip supply shortage and rising raw material prices, "delivery problems" have become the focus of everyone's attention. Extreme Kr admitted that the impact of the overall shortage of the supply chain is still continuing, especially the supply of core components such as chips still has great uncertainty. But at the same time, Extreme Kr is also actively seeking resources to stabilize the supply of core components such as chips as soon as possible.
Last Friday (March 25), Extreme Kr Intelligent Technology held the second season of "Today@ZEEKR Live Face-to-Face" in Hangzhou, not only frankly responding to recent user concerns, but also detailing the official version of ZEEKR OS 2.0 that began to be pushed on March 23, and also sharing the layout of Extreme Krypton's energy replenishment services.
Screenshots of live streams
As the "vanguard" of Geely's brand layout of the high-end intelligent electric vehicle market, the strength of Extreme Kr cannot be underestimated. Since the first product, Extreme Kr 001, was delivered in October last year, the cumulative delivery volume has reached 12,453 units, with an average order price of 335,000 yuan. At the same time, good news such as the opening of the global flagship store of The Krypton Center and the first vehicle OTA upgrade has also been reported. According to Geely, Extreme Kr will hit the annual sales target of 70,000 vehicles in 2022 and plans to launch 6 new products in the next three years.
Stabilize the supply chain and ensure delivery
In the face of the "rising tide" of China's new energy vehicle market, the Extreme Krypton brand can be described as "full horsepower". However, in the face of adverse factors such as chip supply shortage and rising raw material prices, "delivery problems" have become the focus of everyone's attention.
Extreme Kr admitted that the impact of the overall shortage of the supply chain is still continuing, especially the supply of core components such as chips still has great uncertainty. But at the same time, Extreme Kr is also actively seeking resources to stabilize the supply of core components such as chips as soon as possible.
Especially in the supply chain, after many rounds of communication with Wybaker, the exclusive production line of extreme krypton 001 empty suspension parts has been put into production, and the overall production and delivery of extreme krypton 001 will continue to improve. At the end of this month, a new batch of core components will arrive, and production and delivery will improve in April.
ZEEKR OS 2.0 official version push to accelerate the intelligent advancement
In terms of OTAs, since March 23, Extreme Kr has officially pushed zeeKR OS 2.0 to all users. The upgrade involves 33 ECU units and adds 5 new functions; And for ZEEKR OS 1.1.1 user feedback 59 feature improvements and optimizations.
The first features of ZAD's Krypton Intelligent Driver Assistance System include: ACCQA adaptive cruise with queuing function, AEB forward collision mitigation, LDW lane departure warning, FCTA front intersection traffic warning, etc.
In addition, in the official version of ZEEKR OS 2.0, the charging abnormality indication reminder function has been added, and the video software playback settings, face recognition and fatigue driving detection, steering wheel and exterior mirror heating performance, and the energy consumption display of each system have been optimized; In response to the user feedback of ZEEKR OS version 1.1.1, this upgrade also improves and optimizes the functions of automatic door experience, One-pedal mode experience, car version display and boot response.
According to the plan, in 2022, the Extreme Kr OTA will undergo 5 major version updates and several minor version experience optimizations. The download and installation time will be further reduced, and the installation success rate will continue to increase.
Provide a full range of energy solutions to consolidate the system layout
In order to provide users with a full range of energy solutions, Extreme Kr Energy has built a full-scenario energy ecological service based on user experience around the three dimensions of "home, city and service", and launched three major business lines of "home charging, public charging, and electrode delivery".
According to the data, as of March 20, ZEEKR Power's self-built charging stations have been launched in 20 cities across the country; The charging map continues to access mainstream operators across the country, and the third-party charging network has covered nearly 320,000 charging terminals in 331 cities across the country; Electrode delivery and charging service has been launched in 30 cities, and mobile charging vehicle service has been launched in 6 major cities across the country; The home charging installation service has served 281 city car owners in 31 provinces, and the 7kW home charging pile is planned to be sold on the shelves of the polar mall in April to meet the needs of users in off-site installation scenarios.
In 2022, Extreme Kr Energy will also increase the construction of a supplementary energy system to meet the charging needs of users in different scenarios.
At the same time, in order to better serve users, it is expected that by the end of 2022, the scale of the national extreme krypton stores will exceed 300, including extreme krypton center, extreme kr space, extreme krypton delivery center, etc., all-round service users' car life. (China Economic Network reporter Zhang Yi)