No joke, the pursuit of extreme performance of the extreme Krypton 001, is likely to be a beautiful trap.
This past April is destined to be a sad and smileless month for the automotive industry. According to the Association of Automobile Manufacturers, retail sales of automobile passenger cars are expected to be 1.1 million units in April, down 31.9% year-on-year. It may become the lowest monthly sales volume since the large-scale outbreak of the epidemic in 2020.
Among them, Wei Xiaoli in the new force car "went with the trend" and performed bleakly. Weilai Automobile's April deliveries fell by 49.18% month-on-month; Xiaopeng Automobile fell by 41.6% month-on-month; and Ideal Automobile fell by 63.23% month-on-month.
However, in this context, Extreme Kr has not only become a new power brand with the fastest order volume breaking through 10,000 in a single month, but also delivered 2137 units in April, an increase of 19% month-on-month. By the end of April, the cumulative delivery volume reached 16,385 units.
It should be known that from the delivery of the first batch of mass-produced models to more than 10,000 vehicles, the extreme krypton took 110 days, while the "Wei Xiaoli" took 225 days, 188 days and 195 days respectively.
From the official release of the Krypton brand on April 15, 2021, to the delivery of the first batch of mass production models on October 23 of the same year, to the number of krypton deliveries exceeding 10,000 on February 9 this year, and then to the tens of thousands of orders in April, Krypton has continuously refreshed the growth rate of high-end pure electric brands.
There is no doubt that Extreme Kr has come up with a report card worth showing off against the trend.
Therefore, some people say that the rise of extreme krypton cars is obviously to achieve the ultimate in product performance, and extreme krypton 001 is also known as the ceiling of pure electric control.
The krypton 001's high-performance permanent magnet synchronous dual motors can not only have an acceleration performance of 3.8 seconds per 100 km/h, but also achieve a speed of up to 16,500 rpm, allowing the Kr 001 to exceed 200 km/h, in addition, there is a 712 km of the best NEDC cruising range in the same class.
And more than 300,000 can have air suspension, Yamaha sound and inductive automatic electric gate and other configurations beyond expectations
In order to achieve excellence in the field of pure electricity, the Extreme Kr 001 is equipped with a high-performance permanent magnet synchronous dual motor, with a peak power of 400kW and a maximum wheel end torque of 7680N·m, which makes it have a stronger racing capital. The electric drive system with a maximum speed of 16,500 rpm also allows the extreme speed of the Kr 001 to exceed 200 km/h.
And that's not all, it boasts a 50:50 body weight ratio that minimizes the avoidance of understeer or oversteering. In addition, more than 300,000 people can have air suspension, Yamaha sound and inductive automatic electric gates that exceed expectations.
It is not too much to say that Extreme Kr 001 pursues the ultimate performance, right?
This further confirms that sentence, to achieve a certain aspect of the product to the extreme, there is market competitiveness.
However, if you think about it, is the ultimate performance really the key factor in the rise of extreme krypton cars?
Let's start with a short story, military fans may have heard of such a product, the American M200 sniper rifle. This rifle's long-range precision strike capability is unmatched in the world.
There is a mainstream sniper rifle M24, its range is 800 meters, and the M200 can reach a staggering 2000 meters or more. The other sniper rifle, the M82, has a range close to that of the M200 and can hit targets up to 1500 meters away. However, their accuracy is not in a single segment. Also 1500 meters away, the M82 can only hit the car, while the M200 can hit the basketball.
In short, whether it is from the range or accuracy, the M200 is superior to other opponents, and the sniper rifle's long-range precision strike performance is achieved to the extreme. So, how is this gun selling? I'm afraid you'll be surprised: from the launch to the end of production, the U.S. military only bought 16 in total.
Why did a sniper rifle with such extreme performance end up like this?
First of all, the 2000-meter ultra-long-distance sniper scene, the probability of encountering it on the battlefield is very small, and the military simply cannot purchase such a rifle in large quantities for such a small probability event. In addition, the bullets of this high-precision rifle are specially designed and cannot be used with other rifles, and logistics are very inconvenient in actual combat.
Come back to the performance of the Extreme Kr 001. For the average consumer, 3.8 seconds of acceleration and 4.8 seconds of acceleration, will the somato feel obvious? 180km/h speed and 200km/h speed, the average consumer has the opportunity to experience? Can ordinary consumers perceive the body counterweight of 50:50 and the body counterweight of 48:52? Will consumers place orders because of these performances?
So the question is, since "extreme performance" may not be the main reason to impress users, why should Extreme Krypton spend a lot of effort to develop and disseminate its performance technology?
At this time, you can think of Swiss watches, you know. Do you really buy it because the Swiss watch can improve the accuracy of the time by one ten-thousandth? Of course not. So why do the advertisements of the major Swiss watches always emphasize its accuracy? Because accuracy is not the reason why you buy it, it is different from similar products and better than similar products.
With the above advantages and selling points, coupled with the ability of Extreme Krypton Automobile to systematically solve the user experience, it has risen from the forest of the strong.
Extreme Krypton Automobile not only shares the industrial experience and superior resources accumulated by Geely Automobile for more than 30 years, supported by a strong supplier and channel system, but also continues to increase investment in research and development, and continuously upgrades the performance of the vehicle.
On March 23, Extreme Kr launched ZEEKR OS version 2.0. The upgrade involves 33 ECU units, adding five new functions, including ACCQA adaptive cruise with queuing function, AEB forward collision mitigation, LDW lane departure warning and FCTA front intersection warning, and 59 functions for user feedback from ZEEKR OS 1.1.1.
Such iteration speed has surpassed the vast majority of new power enterprises.
As of mid-April 2022, the ZEEKR Power Krypton Energy Supplemental Network has built nearly 330,000 charging terminals, covering 331 cities across the country, and has completed 85 Krypton directly operated stores nationwide, including Krypton Center, Kr Space, Delivery Center and Pop-up Store.
In terms of after-sales service, ZEEKR Care has established 300 service outlets nationwide.
If competitors think that extreme krypton cars win by extreme performance, if they fight hard in this regard, I am afraid that they will suffer a big loss. The ultimate performance selling point + systematic user experience is the key to the rise of Extreme Krypton Automobile.