Extreme Krypton has also increased its price!
This pure electric vehicle, which is regarded as "Geely Future", cannot be carried in the wave of price increases. According to the data, on April 2, 2022, Extreme Krypton Automobile released a price adjustment statement.
In the announcement issued by Extreme Kr, it said that due to the continuous rise in the price of upstream raw materials and other factors, Extreme Kr will increase the price of Extreme Kr 001 from 00:00 on May 1, and the price plan will be announced before April 30.
This open new car delivery less than a year of pure electric brand, but also as the independent brand of new energy brand "leader", extreme krypton has been poured too much attention, since the emergence of the extreme krypton in April last year, high-performance, high configuration product publicity is looking forward to, at the same time, the reduction, downshift also makes the extreme kr full of slots.
So, what happened to the krypton, which is considered the future of Geely? What are the new market discussions after this price increase? Can Extreme Krypton kill blood among its competitors?
And look at the breakdown of this article.
1. Extreme Krypton with mixed reputations
On April 15, 2021, Extreme Krypton released a new brand of intelligent pure electric vehicles, the first model based on its high-end model ZERO Concept, which attracted full attention as soon as it was released.
According to the configuration given at the time of the release of Kr, Kr is equipped with two Mobileye EyeQ5H high-computing automatic driving chips, super Eagle Eye VIDAR system for lane-level perception, and is equipped with 800V high-voltage fast charge, comprehensive peak torque 768N·m dual Nissan motors; it is worth mentioning that Extreme Kr 001 also offers "black technology" such as inductive frameless doors, sunscreen and ultraviolet panoramic sky curtains, intelligent massage seats, and 4.7-inch W-HUD head-up display modules.
However, the huge gap hit the users who paid the deposit.
First of all, the reduction is obvious, such as the engine from the Nissan motor directly to the domestic motor, 800V high-voltage fast charge is also directly halved, the panoramic sunroof is far from the publicity, but correspondingly, the price has not been reduced, and the previously agreed standard function has become an optional.
The second is the problem that occurs after the delivery of Extreme Kr, the software compatibility is poor, the boot speed is comparable to the old computer 10 years ago, suspension, audio and video system and other frequent failures.
Under the large number of user complaints, Extreme Kr can only use OTA upgrades to solve software problems, and use grievances to seek understanding in the operation of allocation reduction and mark-up.
According to the data, the current models on sale of Extreme Kr 001 include the wee version of the ultra-long endurance motor (299,000 yuan), the long-endurance dual motor WE version (299,000 yuan), and the ultra-long endurance dual motor YOU version (368,000 yuan).
Under today's situation, Extreme Kr will meet the price increase again, or will consume the consumer demand of car owners in advance.
There are no survivors under the tide of price increases
The extreme krypton, which announced the price increase a month in advance, left a one-month gap period for customers, on the one hand, it was regarded as "Geng Zhi", on the other hand, it was also believed by netizens to stimulate consumers to place orders in advance.
However, from the delivery data, Extreme Kr delivered 3530 vehicles, 2916 vehicles and 1795 vehicles in January, February and March 2021, respectively. Extreme Krypton Automobile officially said that due to the impact of the epidemic and chip supply, the delivery volume has declined, but it is worth mentioning that the new car-making forces such as Xiaopeng, Ideal, and Nezha Automobile have delivered more than 10,000 vehicles in March, and the statement of Extreme Kr is inevitably a bit far-fetched.
In addition, according to the data, the owner of the lock order from June 16, 2021 to July 31, 2021 is expected to pre-ship on April 9, 2022, which means that Extreme Krypton Automobile is still delivering the order for the lock order in June last year, and the delivery time of nearly 10 months has also put a huge question mark on the delivery ability of Extreme Kr.
Seeking truth from facts, Extreme Kr belongs to Geely's brand, and in the context of the delivery volume in 2021 is still the first of independent car companies, the longer delivery period of Extreme Kr Automobile is really reluctant.
In addition to the slow delivery, Extreme Krypton, like most new energy vehicle companies, has also ushered in a wave of price increases.
On April 1, 2022, Changan New Energy issued an announcement that, affected by factors such as the rise in the price of upstream raw materials, the price of Changan Benben E-Star National Edition of Colorful Models was adjusted, and the official guidance price was raised by 400 yuan; Jiangling New Energy and Lantu Automobile Brands announced that their models would increase in price, with prices ranging from thousands to tens of thousands.
Previously, BYD, Tesla, Ideal, Xiaopeng and other car companies have announced price increases.
Of course, there are cost factors such as raw materials and chips behind the price increase, on the other hand, it is also related to the current situation of car companies. However, it is still unknown whether the growth of the new energy market will be slowed down behind the price increases.
Under the superposition of factors such as the epidemic, rising raw material costs, and chip technology restrictions, it is necessary to wait and see whether the new energy market will usher in a growth trough.
Ji Li turned around and had to look at Extreme Krypton
Just on April 3, BYD announced that it has stopped the production of fuel vehicles since March this year and will focus on pure electric and plug-in hybrid vehicles in the future, which means that BYD has become the first car company in the world to officially announce the suspension of fuel vehicles.
BYD also announced that the total sales volume of passenger cars in March 2022 was 104338, including 50,674 plug-in hybrid models, 53,664 EV models (pure electric models), and zero sales of fuel models.
Now the pressure has come to the side of Geely, which is also an independent brand.
On November 18, 2015, Geely officially released the new energy strategy code-named "Blue Geely Action", proposing five major goals such as accounting for more than 90% of Geely's overall sales by 2020.
According to Geely Holdings' 2021 financial report, in 2021, Geely Automobile's total annual sales reached 1.328 million units, of which the sales of new energy vehicles exceeded 100,000 units, accounting for 7.5% of total sales, compared with the total sales of new energy vehicles in 20202 of 68,142 units, accounting for 5.2%.
But it also means that the goals of Operation BlueGily, 6 years ago, are still unfulfilled. In contrast, great wall motor new energy vehicles achieved sales of 137,000 in 2021, accounting for 10.7%; BYD new energy vehicle sales of 594,000, accounting for 84.9%, while the growth rate reached 231.6%.
In terms of total sales of passenger cars, Geely Automobile is the well-deserved first, but in 2021, the total sales of Passenger Cars of Geely Automobile increased by less than 1%, and under the current heat of the new energy market, many of Geely's brands such as Extreme Kr, Geometry and Maple Leaf are far less than BYD's counterpart products.
After BYD announces the suspension of fuel vehicle production, the extreme pressure of Geely C position, concentrating the most advantageous resources in the Geely system, and leading the Geely brand to turn around will be even heavier.
Extreme krypton in the actual sense, with abundant funds. According to Tianyan, in the Pre-A round, it has won the favor of Ningde era and Intel's investment institutions, which means that the subsequent extreme krypton will also be directly applied to Intel's first automotive chip.
Secondly, according to public information, Extreme Kr said that in 2022, the number of stores will be at least 300, including three parts: Extreme Krypton Center, Extreme Kr Space, and Extreme Kr Delivery Center, which is very "Weilai" temperament.
At the interim results conference in August 2021, Geely had high hopes for Extreme Kr and announced that it will launch six new models in the next three years, and set a goal of ranking among the top three in the world in the high-end electric vehicle market share by 2025.
The importance of Extreme Kr is self-evident to Auspicious, but at the same time, there is not much time left for Extreme Krypton.
Resources:
Data source: Extreme Kr official website, Geely financial report
Image source: Extreme Kr official website, network
Reference Articles:
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