On May 1, Extreme Krypton Automobile released april sales data, Extreme Kr 001 delivered 2137 units, an increase of 19% month-on-month, ending a continuous month-on-month decline this year; since the beginning of this year, Extreme Kr 001 has delivered more than 10,000 units, with a total delivery volume of 10,378 units, and a total of 16,385 units have been delivered since delivery.
Because deliveries have only started in October last year, more data from Extreme Kr Auto is still focused on the month-on-month growth. After entering 2022, the growth rate of extreme Krypton began to slow down, and even in the first quarter, there was a three-month continuous month-on-month decline. Judging from the official statement of Extreme Kr, the reason is due to the dual impact of key components, especially the hanging and the epidemic.
However, at the end of March, the empty suspension of production in Germany began to arrive, and production and delivery in April are expected to improve. In April, the month-on-month growth was the best proof. It is understood that there are actually many extreme krypton orders, mainly due to the limited production capacity and difficulty in delivery, and the main impact on production capacity is the shortage of key components.
It is worth mentioning that it is learned from official channels that the order of Extreme Kr 001 in April has exceeded 10,000, which is a new order in April rather than a cumulative order. Yang Xueliang, senior vice president of Geely Holding Group, responded that "in 3 and 4 months, the order volume of Extreme Kr 001 increased significantly, setting a new high since the delivery, especially in April, which created a milestone in the growth of high-end electric vehicle sales in China." ”
In the face of the situation that various car companies are facing suspension of production and supply, it is very rare for Extreme Kr to maintain the delivery volume and order growth. This is inseparable from the unremitting efforts of the company in April, it is understood that in April, Extreme Kr held a total of about 200 offline activities, with more than 700 users participating in the event for the first time.
At the same time, ZEEKR OS 2.0 completed a full push in April, ensuring the upgrade experience of car owners. In April, a new delivery center was added, namely The Xi'an Delivery Center, and the six space stores were Zhengzhou, Chongqing, Ningbo, Chengdu, Hefei and Tianjin. In April, 35 new stations were added to the self-built charging stations of Extreme Kr Energy, and a total of 22 key cities in the country have been laid out.
However, on April 22, Extreme Kr Automobile has announced the "ZEEKR 001 Price and May Car Purchase Rights Adjustment Announcement", saying that due to the continuous rise in upstream raw material prices and other factors, the Extreme Krypton brand has adjusted the price and car purchase rights of Extreme Kr 001 models, which will officially take effect on May 1.
Specifically, the WE version of the model cancels the deposit expansion rights of the deposit of 5,000 yuan to 10,000 yuan, and comprehensively calculates the price of the WE version model by 5,000 yuan; the price of the YOU version model is raised by 18,000 yuan, and the deposit of 5,000 yuan to 7,500 yuan is cancelled, and the price of the YOU version model is comprehensively calculated by 20,500 yuan.
Affected by the rise in raw materials and supply chain tension, the price increase of new energy vehicles has become a common phenomenon in the industry, Extreme Krypton has not raised prices before, the announcement of price increases is also given a buffer period of nearly a month, this month's harvest of more than 10,000 orders is also expected, the price increase ranges from 5,000 yuan to 20,500 yuan.
In the face of the shortage of key components, as well as the multiple tests of supply chain tension and the epidemic, it is rare that Kr can grow against the current. However, with the rise in prices and a more complex external environment, the environment that various car companies will face will be more severe.