The power empowerment of giants is the biggest confidence of extreme krypton to outperform the "new forces"

Look up at the stars and keep your feet on the ground.

On May 1, Extreme Kr Intelligent Technology officially announced the delivery data for April. The Krypton 001 is the only model currently on sale at Kr, with 2,137 new cars delivered in April, up 19% month-on-month. Since the start of deliveries in October last year, the cumulative number of deliveries has reached 16,385 units. At the same time, in terms of order performance, the order volume of Extreme Kr 001 in April also exceeded 10,000 units.

From the perspective of the first anniversary of the establishment of the Extreme Kr brand, this report card has a lot of "gold content". On the one hand, from the data level, as a "young" brand that has been established for just one year, with The Kr 001, The Kr not only refreshed the delivery record in the history of the industry, but also the first new energy vehicle brand with the fastest single-month order volume to break through 10,000.

Looking back at the historical trajectory of The Kr since the establishment of the brand, it can be seen that in April 2021, the brand was established, in June, the annual order of The Kr 001 was sold out, the delivery was officially opened in October, and 110 days after delivery, the cumulative delivery volume of Kr officially exceeded 10,000 units, and in April 2022, the single-month order exceeded 10,000 units.

Behind this milestone time node, what is highlighted is not only the speed of "growth" of Extreme Kr, but also the depth of Extreme Kr 001 as a 300,000-level "pure electric control ceiling", which also corroborates the sentence that An Conghui, CEO of Extreme Kr Intelligent Technology, firmly believes that "good products will always be recognized."

On the other hand, standing in the context of the times, as a "brand" that has grown up from the shoulders of giants and has innate advantages, in the face of a series of industrial crises triggered by the epidemic, such as tight supply of parts and components and rising raw material costs, Extreme Krypton still achieved double-digit positive growth from the previous quarter, not only outperforming the auto market, but also outperforming a large number of new car-making forces with "high-end" positioning.

According to the previous forecast of the Association of Passenger Vehicles, the retail sales of narrow passenger cars in April are expected to be 1.1 million units, a year-on-year decline of 31.9%. Due to the long duration of this round of the epidemic and the large number of outbreak contacts, major auto industry towns such as Shanghai and Jilin have been hit hard to a large extent. In particular, the continuation of the epidemic in Shanghai has led to a large-scale suspension of work and production of parts suppliers in Shanghai and its surrounding areas, which will further spread the supply crisis to the whole country.

Judging from the new energy vehicle brands that have announced the delivery data in April, due to the impact of the epidemic and the supply chain, including Weilai Automobile, Ideal Automobile, Xiaopeng Automobile, Nezha Automobile, Zero Run Automobile and other new force car companies, they have suffered different degrees of decline in April, of which the three head car companies of Wei Xiaoli have basically fallen by more than 40% month-on-month, of which the decline of Ideal Automobile even exceeded 60% last month. From the perspective of year-on-year, the decline of Weilai Automobile and Ideal Automobile also exceeded 20%.

Therefore, from this dimension, in the face of the industrial crisis, the extreme krypton, which still achieves double-digit positive growth, once again proves the importance of the strong anti-pressure ability and anti-risk ability accumulated by traditional car companies for many years. As we all know, from oil to electricity, it is not just a change in the route of energy technology.

Although in the past two years, the new forces of car companies have proposed new solutions in the scene service ecology, but in the service network, channel construction, infrastructure and other series of systems to build, this still requires strong brand endorsement and resource support. Therefore, in the face of the supply crisis, the new forces of car companies starting from scratch have lost, while brands such as Ji Kr, which grew up from the "shoulders" of Geely Holding Group, have achieved steady rise.

For example, in response to the problem of tight supply, Extreme Kr not only insists on maintaining close cooperation with the supply chain, facing challenges head-on, and doing its best to ensure production and delivery, but also constantly digests the price increase crisis triggered by the tight supply chain. As we all know, since the first quarter of this year, the domestic new energy vehicle market has set off several rounds of price increases, of which a number of high-end new energy models have completed price increases in the first quarter.

In contrast, Extreme Krypton announced in early April that it would start a price correction in May. That is to say, in response to the soaring cost of raw materials since the first quarter, Extreme Kr is self-digesting the pressure of rising costs. If there is no strong system support, how can it support this huge cost pressure? Of course, from the user's point of view, this once again highlights the responsibility and responsibility of Extreme Kr as a "user-oriented enterprise".

At present, Extreme Kr 001 has carried out a number of OTA iterations, in the construction of the energy system, according to the data of Extreme Kr, as of the end of April 2022, the Extreme Kr Energy Supplementary Network has built more than 330,000 charging terminals, covering 329 cities across the country, Extreme Kr has set up 91 direct stores in the country, in terms of after-sales service, Extreme Kr has also established 300 service networks in the country. In the past year, Extreme Krypton has carried out more than 1200 large and small user offline activities...

From these data, it can still be seen that the strong system strength of Extreme Krypton, and the accelerated growth of products, services and channels are also accelerating user thinking. Therefore, if the power of the giant empowers the starting point of extreme krypton, then the achievements of stepping out step by step provide a greater imagination space for the future status of extreme krypton.

We are looking forward to the day when, with the intensification of industrial competition, Kr will let the imagination enter reality!