At 7 a.m., you wake up from your sleep and don't immediately swipe your phone, but first check the sleep report on your smartwatch. During the 7 hours you've been asleep, the smartwatch has been tracking your sleep status. The report shows that last night's sleep score was 80 points, and the deep sleep time reached the standard, and this quantitative sense of security gives you a good mood to start the day.
At 8 o'clock, you are ready to go out to work. Walk to the garage, you will wear the smart watch in your hand close to the driving side door, the door is immediately unlocked and opened, at the same time, the car health App synchronizes your physical health data, you can see your heart rate, blood oxygen and other data in real time.
After work in the evening, you go to the gym to exercise, turn on the exercise mode of your smart watch, and make your own training plan. Immediately after the event, you receive training result data that your smartwatch automatically generates.
As the pressures of social life continue to increase, adults increasingly need intelligent tools to quantify and manage their healthy lives. Now, the above scenario is already achievable.
On December 12, Extreme Kr Intelligent Technology and the well-known sports watch brand Garmin (hereinafter referred to as "Jiaming") jointly launched the ZEEKR x GARMIN smart watch. The smartwatch is based on the Jiaming Venu 2(s) series and is upgraded to the convenience function for extreme krypton users, who use the NFC key function on the smartwatch to unlock the door without carrying a physical key. While using the car, users can also control their physical health data in real time, giving a warmer experience to the smart travel life.
Why should an electric car brand make smart watches?
Since the launch of the ZEEKR 001 model in April this year, Extreme Kr has immediately become one of the most talked about pure electric vehicle brands in 2021. An Conghui, CEO of Extreme Kr Intelligent Technology, announced at the time of the release of the new car that Extreme Krypton will "walk out of the third way of the intelligent electric industry", that is, to integrate the most valuable resources in the industrial ecology, and take this as the foundation to ensure the purest user thinking, create a "extreme krypton model", and realize the real user enterprise. As a result, Extreme Kr quickly entered the new track of high-end pure electric vehicles.
In fact, this is the strategic core laid down by Extreme Krypton since its inception. In the view of Extreme Kr, everything is created for users and shared with users in order to win the power of rapid evolution.
In the few months since its release, it can be seen that Extreme Kr has been practicing the user's enterprise thinking. They have offline user meetings almost every week. Krypton receives different changes at each meet-up, many of which are fed back into the product. According to statistics, under the premise of not affecting delivery, safety and quality, Extreme Kr has also improved its products since the release of ZEEKR 001, including automatic door scenes, seat comfort, internal atmosphere lights, styling design details and sound functions.
For Extreme Kr, co-creation is not only to meet the existing needs of users, but also to further improve the user experience on the basis of insight.
According to the statistics of extreme krypton users, more than 75% of extreme krypton users are sports enthusiasts. These users will share their interest in health, fitness and outdoor sports on the Krypton platform, and also pay more attention to the travel life of trendy technology.
Based on the analysis of user data, Extreme Kr decided to jointly develop a sports smart watch with Jiaming, the world's top sports watch brand. This is not only the first co-branded smart wearable device of Extreme Kr, but also a co-creation attempt to gain deep insight and improve user experience.
As a leading brand in the field of sports watches, Jiaming itself is the choice of many sports experts. As early as the 2019 Las Vegas International Consumer Electronics Show, Jiaming and tapkey, a well-known mobile access control platform, released a technology application that can access and unlock car door hardware through Bluetooth and NFC.
Since then, more and more automakers have seen wearable devices provide users with greater convenience and flexibility opportunities to differentiate their smart car ecosystems. They see that smart watches are one of the ideal devices to unlock cars, because users have been wearing it, even if they forget to carry the car keys or carry a large bag in both hands and have no time to pull out the keys, they can still unlock the door through the watch sensor.
Both Krypton and Jiaming are pioneers in innovation in their respective fields, and this joint cooperation allows both parties to deeply integrate sports and travel life scenarios, and bring users a more extreme experience with co-creation thinking.
What do ZEEKR × GARMIN smartwatches do?
First of all, from the appearance, in order to take care of the preferences of different groups of people, ZEEKR × GARMIN smart watches are available in two colors. One is the Venu 2 Shadow Black with a dial diameter of 45mm, while the other is Venu 2S rose gold, which has a smaller diameter (40mm) under the premise of the same function, suitable for Z-passengers with slimmer wrists.
Secondly, as a professional sports smart watch, it is equipped with a new fourth-generation heart rate sensor (Elevate Gen4), which supports the interconnection of health data vehicles and machines, and under the penetration of Firstbeat data algorithm, it can detect user health and generate health reports at all times, and has a long battery life of more than 10 days.
What's more, ZEEKR × GARMIN smartwatch support a variety of popular sports modes including HIIT (High Intensity Interval Training), indoor rock climbing, bouldering, hiking, etc.
For example, in hiIT (High Intensity Interval Training) mode, users can select the type of HIIT activity, set the number of groups, and select the activity/break interval. Training plans can also be pre-made in the watch and downloaded from GARMIN Connect or created by yourself.
In Advanced Strength Training mode, for strength training, users can see their current heart rate while performing a set of exercises and record weight bearing. Moreover, immediately after the end of the activity, a muscle heat map of the training can be generated, showing the condition of the muscle groups mainly trained in each activity, so that the training results can be seen at a glance.
In addition, ZEEKR × GARMIN smartwatch can quickly assess personal health status in 2 minutes, including measuring heart rate, HRV heart rate variability, pulse blood oxygen, respiratory rate and pressure level, etc., measuring whether the actual age and body age are consistent, providing body age recommendations and specific action guidelines, monitoring sleep indicators, and automatically exporting health reports and sleep reports for user reference.
Of course, it is not only a professional sports smart watch, but also an NFC car key. When the extreme krypton vehicle is in a closed state, unlock the vehicle by holding the smartwatch close to the B-pillar on the driving side. When the owner leaves the vehicle, the watch can be locked by leaning lightly against the B-pillar.
On the in-vehicle health APP, users can also view their health data synchronously, and they can also grasp real-time body data at a glance during the car use stage.
Users create the ultimate experience of travel life
The use of smart wearable devices to connect vehicles and people's lives is another best practice for Extreme Kr to adhere to the value of services co-created by users.
Krypton clearly recognizes that the current market is a user-led market. User enterprise is from the user's point of view, and the formation of a benign relationship between the enterprise and the user.
To this end, Extreme Kr has always built an ecosystem around users and insisted on co-creation with users.
On June 30 this year, the Krypton APP was officially launched, and since its launch, it has updated more than 30 versions, attracted more than 530,000 users to register, accumulated more than 2.3 million interactions, and generated 1,300 user suggestions.
In the view of Extreme Kr, in an Internet age of information sharing, users have begun to clearly understand what they want. Under such a premise, what Krypton has to do is to make the needs of users become a reality based on a professional perspective.
At the Guangzhou Auto Show in November, Extreme Kr also released the user-centered user service brand ZEEKR Care, relying on big data and intelligent digital means, ZEEKR Care can realize the intelligent control pre-inspection of the vehicle, that is, the owner can remotely check the car condition and deal with the hidden dangers of the vehicle in a timely manner. At the same time, users can also view product information through multiple channels through the Internet, including maintenance progress, price, etc.
The opinions and feedback provided by users when using the car will also be valued and recorded by ZEEKR Care, and iteratively upgraded and updated at the first time. It can be said that in the user ecology of Extreme Kr, the concept of co-creation has been implemented in every link from products to services.
This is a leap-forward change from product thinking to user thinking. "Co-creating product power with users" can create a more extreme user experience. An Conghui, CEO of Extreme Kr Intelligent Technology, once said in an interview with the media that the moment of delivery of smart electric vehicles is actually the beginning of a new stage, and a better experience can be achieved through continuous iteration and upgrading. For example, the seat, the original supplier developed a 12-way adjustment seat, which is impossible to change after installation. But smart electric vehicles may start with 12-way adjustments, but with the improvement of strategies and software, they may also become 14-way adjustments to meet better user experience.
From creating a user operation ecology to the joint wearable device with Jiaming, Extreme Kr has continuously evolved the needs and creativity of users, from providing services and simple interactions to allowing users to truly participate and co-create.
In the future, Extreme Kr will have more and more "Generation Zero" users, they are full of vitality, love the trend of science and technology, love sports and fitness, but also eager to have a quality of life, a smart electric car can no longer meet their needs, Extreme Kr hopes to be able to create a more extreme travel experience with users, for users to open a healthier, more convenient quality car life.