On April 25, smart genie #1, the first pure electric product of the smart brand created by Daimler and Geely Holdings, was listed in Asia and took the lead in opening pre-sale in China, announcing the pro+ and Premium models, with the official pre-sale price range of 190,000-230,000 yuan and the maximum cruising range of CLTC 560km.
On March 28, 2019, Daimler AG and Zhejiang Geely Holding Group announced that the two sides will establish a joint venture to jointly operate and promote the transformation of the smart brand on a global scale, and strive to build smart into a world-leading high-end electric intelligent car brand, with the joint venture headquartered in China and each holding 50% of the shares.
Under the joint venture agreement, the new generation of pure electric smart will be designed by Mercedes-Benz's global design department, and Geely Holdings' global R&D center will be responsible for engineering research and development. The new model will be produced at a new plant in China and is expected to start on the market in 2022 and be sold globally.
Today, it's coming.
The two models launched this time are Pro+, Premium, and their official pre-sale price range is 190,000-230,000 yuan (after subsidies for new energy vehicles and excluding paid options). At the same time, the official booking channel has been officially opened, and users can log on to the "smart car APP" or "smart car mini program" to make a reservation (the intention deposit is RMB 500).
As a small SUV, it has a length, width and height of 4270/1822/1636mm, and a wheelbase of 2750mm. Although the outer dimensions of the body are not large, thanks to the pure electric architecture, the wheelbase exceeds two meters seven. At the live broadcast site, the anchor with a height of 169cm sat in the back row, and the leg space was very redundant. Even if you jump the front seat to the end and adjust the rear seat to the front, you can still maintain leg space close to two fists, and the space inside the car is worth looking forward to.
In addition, through the optimized design, the volume of the front trunk is 15L, the volume of the trunk is 323L under normal conditions, the rear seat supports sliding forward and backward by 13cm, and the luggage compartment volume can be increased to 986L after the 4/6 ratio is reclined.
In terms of appearance, smart genie #1 and the previously released concept car maintain a high degree of consistency in terms of styling, through-the day lights, through taillights, suspended roof, frameless doors, hidden door handles and the brand logo on the C-pillar and other design elements have been retained, the sense of technology is full.
Coming to the interior, a large number of ring design elements such as 9.2-inch LCD meters and air conditioner air outlets are added, and the 64-color interior mood lights that support 20 levels of brightness adjustment are eye-catching. 12.8-inch floating central control screen, resolution of 1920 * 1080, built-in "smart inspiration planet" intelligent human-computer interaction system, while equipped with personalized customization of infotainment human-computer interaction interface and exclusive App, users can share digital keys through exclusive smart ID, to achieve vehicle control. In addition, the new car is equipped with a Beats brand sound system with 13 speakers.
In terms of power, the smart genie #1 built based on the SEA Haohan architecture is equipped with a rear motor, the maximum power is 200kW, the peak torque is 343N·m, equipped with a 66kWh ternary lithium battery pack, the MAXIMUM CRUIC range of CLTC is 560km, and the official 0-100km/h acceleration time is 6.7 seconds, while supporting OTA upgrades.
In AC slow charge mode, it takes 7.5 hours for the charge to be charged to 80%. In DC overcharge mode (150kW charging pile), the power can be charged to 80% in less than 30 minutes, and the ordinary fast charge is within 40 minutes. In addition, the new car is also equipped with ADAS intelligent driver assistance system, which supports functions such as adaptive cruise, lane keeping assist, blind spot monitoring system, and traffic congestion assist.
In addition to the attractive products, this pre-sale also brings a wealth of benefits. At the press conference, Smart released the "#1头号密友计划" to automatically unlock the participation rights of the event for all "booking car owners". By participating in smart co-creation activities, close friends can obtain and accumulate "growth value". Eventually become a "#1头号密友" booking car owner, you can enjoy six surprise benefits, including smart activity pre-privilege, exclusive rights; "#1头号密友" certification badge and label; smart APP account 1000 growth value (after successful pick-up); exclusive customer service; new car priority internal test rights; trunk surprise blind box.
In addition, Smart will also provide four major benefits for all car owners, including a vehicle warranty of 4 years or 150,000 kilometers; a battery warranty of 8 years or 150,000 kilometers; a 4-year one-click free national roadside assistance; and 5 years of free unlimited traffic.
In terms of business model, Smart has steadily promoted the D2C direct sales agency business model with the core concept of "user-centric, digital-driven". In 2022, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 domestic first-tier, new first-tier and second-tier cities, so that more users can experience Smart's unique new luxury brands, products and services at close range.
The author of this article is Yang Fan, a kick car gang