On April 25, as the first model of the smart brand's new generation of pure electric vehicle family, the new smart genie #1 (pictured) was launched in Asia and took the lead in opening pre-sales in China. The two configuration models of Pro+ and Premium were announced, and the official pre-price was 190,000-230,000 yuan (the price after subsidies for new energy vehicles, and excluding paid options).
With the official launch of the first new production model, the smart brand has entered a new stage of full-speed development. In terms of business model, smart channel D2C direct sales agency business model, in 2022, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 domestic first-tier, new first-tier and second-tier cities, so that users can experience smart products and services at close range.
How strong is the "electrification" smart
Genie #1 is equipped with a 66kW·h ternary lithium battery with a maximum pure electric cruising range of 560km (CLTC China light vehicle driving conditions). In DC overcharge mode (150kW, 380A), 30 minutes can increase the power from 10% to 80%. Its power unit is a 200kW, peak torque 343N·m permanent magnet synchronous motor, zero hundred acceleration in just 6.7 seconds, matching 3 driving mode and 3 gear steering comfort adjustable, adding some fun to driving.
sculpt
Different from the pursuit of the ultimate miniaturization of the single-car shape in the era of fuel vehicles, the new smart genie #1 returns to the shape of the traditional 5-door hatchback in appearance, and the body size is also the largest since the birth of the smart brand, completing the transformation from "small and fine" to "large and complete", and the size is enlarged at the same time, which also enriches more travel scenes and is more easily accepted by the market.
The application of a large number of curved lines allows genie #1 to inherit the delicacy and agility of the smart, front and rear through the light group, suspension roof combined with a round and cute design and bright body color, so that genie #1 is very recognizable in the vast sea of cars, I believe it can capture the hearts of many macho men and girls.
The new smart genie #1 incorporates a "sensual, sharp" design philosophy tailored to the Mercedes-Benz global design team. 11 kinds of body colors, 4 kinds of interior styles, a variety of color collocations to choose from, fully take care of the user's personality expression.
disposition
As a delicate car, the configuration can naturally not be ambiguous. The front seats support 6-way electric adjustment, 4-way electric waist support adjustment, heat pump air conditioning, dual-zone automatic thermostatic air conditioning, ventilation/heating seats, 1.3 square meters sunroof, Beats audio, smart fragrance, 10-inch HUD head-up display, mobile phone wireless charging, kick-type electric tailgate, 3.3 kW reverse charging and other functional configurations.
Pro+ and Premium versions are equipped with Qualcomm Snapdragon 8155 smart cockpit chip, 7nm process technology, 8-core CPU processor, with the current advanced hardware level. The 12.8-inch suspension central control large screen, equipped with the "Inspiration Planet" smart OS full-scene digital ecological car machine system (supporting WeChat), can quickly learn and adapt to the user's language habits through AI artificial intelligence technology.
Safe driving assistance
The design of Genie #1 is led by Mercedes-Benz, and the vehicle engineering development came from Geely, which is based on the Geely Vast SEA architecture and naturally does not have any ambiguity in terms of driving assistance.
The smart Pilot Intelligent Driver Assistance System consists of 23 high-precision sensing hardware that can realize 23 items (including L2+ level) intelligent driver assistance functions.
Its safety performance also meets the sino-European double safety standards, Genie #1 adopts a cage body structure, the use of high-strength steel accounts for 74%, the use of hot formed steel in the vehicle accounts for 19%, in the event of unexpected situations, driving assistance and body profiles can become the safety of passengers in the car.
How much appeal does smart still have now?
In the era of fuel vehicles, smart has achieved miniaturization to the extreme, and for the city center where road resources are extremely scarce, the body of the car is undoubtedly a commuter weapon. The small and cute appearance design has attracted many consumers who pursue fashion personality, and has since swept the world, and formed its own specific brand culture, image and user circle. This is the intangible wealth inherited from the fuel vehicle era and belongs to smart.
When the car market turned to "electrification", Smart also took the initiative to adjust its product positioning, and did not cling to "small for beauty", but took the initiative to make it bigger, complete, and more refined, sinking the product into a larger consumer market, I believe this change will also be reflected in the consumer terminal.
From the perspective of product strength, smart genie #1 is backed by global resources, good enough, and is an eye-catching model. The pre-price of 190,000 to 230,000 yuan seems to be a bit expensive, but it is also in line with the brand positioning of Smart, after all, the smart forfour top guidance price is also nearly 170,000 yuan.
Expensive is not the problem, value is not worth it is the key. In today's Chinese electric vehicle market, there are already many products with good appearance, performance, configuration and excellent cost performance. In addition to the smart brand effect bonus, how to make potential consumers more inclined to choose Genie #1? This requires more sense of gain in the invisible place, such as exclusive personalized customization services, brand community services, etc., which is the real challenge.