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Written by | Zhao Wenhua Chen Wenjing
From 2009 to 2022, the world changes too fast: the Overlord mini-game no longer appears in the summer afternoon, the blue sky and white clouds on Windows no longer float, Mr. Jin Yong waved his sleeve to his rivers and lakes; the little girl who shouted "I must buy smart" when she was a child is now driving Wuling Hongguang rampage; a generation of classic smart quietly withdrew from the Chinese market, and now it is back as an electric car - smart genie #1.
On April 25, smart genie #1 opened pre-sale in the domestic market, launching a total of Pro+ and Premium models, with a pre-price of 190,000 yuan and 230,000 yuan respectively, and the official positioned it as a small pure electric SUV.
When I heard the word "elf", the author almost didn't squirt out. My God, have you ever seen such a strong elf?
Once smart is small, but the pattern is large, "basketball giant" Kobe Bryant once endorsed it. Listed for more than 20 years, it has traveled all over the united states and Europe. Unfortunately, Bryant was unable to save it – after accumulating a loss of 4 billion euros, Smart was hastily delisted.
Although the flesh is gone, the commercial value of the smart brand is still there. So in 2020, Geely Holdings and Mercedes-Benz jointly established Zhimada Automobile Co., Ltd. in a 50:50 joint venture. Then there is the current smart genie #1 - but this fat sprite #1 is far from the smart that everyone remembers walking the streets and alleys, full of "petty signs".
Look, the legendary giant elf
The body size of the smart genie #1 has been pulled up to 4270/1822/1636 mm, which is very close to the familiar MINI COUNTRYMAN. It's two laps fatter than the discontinued smart for four. What's more exaggerated is that the wheelbase of smart genie #1 reaches 2750mm, which is smart, and it is clearly strong.
In the past, smart and restrained, but now elf #1 has become plump and rounded, like a dietary man and woman who have been worn away by life. Through-through headlights, blackened grille, double-coloured roof, concealed door handles, through-taillights... It all sounds cool, but when they are put together, I inexplicably think of GAC Aean Y or Nezha V. Even the two frameless doors were the same door as the Extreme Krypton 001 Division.
The interior, that's another father of Genie #1, mercedes-benz style: 12.8-inch suspension touch screen, 9.2-inch LCD instrument, bright metal panel, especially the pocket block and 64-color atmosphere lamp, a look is Mercedes-Benz's technique.
Regardless of the sense of luxury and technology, because I didn't see the real car, but I want to ask, is this related to smart for half a cent?
Anyway, I don't pay iq taxes
Once smart "proud and self", people allow it to be classic, but it is not profitable, and now the elf #1 that returns to the market is not for the so-called feelings - the high-quality elf #1 is 230,000, can it be said that it is not to mine?
Genie #1 is equipped with a rear-drive motor with a maximum output of 200 kW and a maximum torque of 343 Nm, equipped with a ternary lithium battery pack at 66 kWh, and a CLTC range of 560 km. According to the official report, Genie #1 is also equipped with the "smart universe" human-computer interaction system and the smart Pilot L2 level assisted driving system.
Heck, I just want to say that smart is now reduced to product power.
Since we want to talk about product strength, then put away the feelings and come sharply. The Volkswagen ID.3 is almost the same size as it is, although the endurance is only 450 kilometers, but the terminal price of 159,900-179,300 is much cheaper than the Genie #1, and moreover, the sales of the Volkswagen ID.3 are not satisfactory. Besides, people who are willing to spend 230,000 yuan to buy high-ends, most likely, are willing to add tens of thousands to buy model 3 - the body has entered most of the cut, do you still care about the feet? Tesla is still a luxury brand, but hanging smart car logos out of the door, I'm afraid no one will think you have noodles.
What's more, in the field of new energy, domestic brands, especially new forces, are more fragrant than joint ventures. Now the domestic pure electric vehicles with a range of 500-600 kilometers have grabbed a big one, such as Xiaopeng P7, AION S, Zero Run C11, and the current hot BYD Han EV, pure electric endurance has reached 715 kilometers, and the endurance of Changan Deep Blue C385 and Avita 11 listed within the year has also exceeded 700 kilometers. In addition, you can also choose mileage zero anxiety plug or extender, such as Huawei Q&A 5, all-aluminum alloy chassis, Pirelli P Zero tires, Hongmeng operating system, than stacking material, who is afraid of whom?
There is also a point, the tube elf #1 car machine is called the universe level or alien level, people who have bought the extreme krypton 001 know that the car machine caton is a normal phenomenon, even if the elf #1 does not stutter, but the voice control function, the speed of the car machine reaction, the multi-mode interaction level will never be stronger than the new forces. As for the L2 level intelligent driver assistance system, at most it is a standard, now don't say new energy models, that is, small 150,000 domestic fuel vehicles have L2 level. The most curious thing is that 190,000 genie #1 even have to pay for charging piles to choose, said good first order user rights and interests?
Since the product is only at the mainstream level, why should I pay IQ tax for fake smarts? In addition, Genie #1 is essentially a domestic car, because its chassis, architecture, motor, electronic control and other systems are derived from Geely SEA pure electric architecture, and have the same technical basis as Extreme Kr 001. This wave of confused behavior reminds me of a classmate who won the first prize of the city's composition - "Hello everyone, my name is Xiaoming, and the title of my speech is "My Mayor's Father"."
"Final Talk"
From a business point of view, the operation of smart genie #1 is of course no problem, it is nothing more than the leek cutting deeper. But the author is not accustomed to this kind of "pinching the nose to coax the head" approach, since the elf #1 has lost the essence of smart, since the product power of the elf #1 has a fight, it is better to push a new car, why bother to consume the beauty that smart has brought us?
Finally, please repeat three times with me, my brothers and sisters who once thought smart was a dream when they grew up: Goodbye! Smart。
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