Editor-in-Chief | Zhang Kehuan
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Author | Qin Yiyong
Reports from The GreatAuto
Smart is still the smart with the vision of "exploring the best solutions for urban mobility in the future", but it is no longer what it used to be.
As the world's first automobile brand to fully transform from a fuel vehicle to a pure electric vehicle, what is the color of the "first answer sheet" handed over by Smart after a comprehensive renovation? It is undoubtedly the focus of everyone's attention. Now, with the arrival of the new smart genie #1, everything has an answer.
New luxury fashion + tomorrow's technology
The new smart genie #1 is officially on the way
On April 25, tomorrow's urban close friend - the new smart genie #1 was listed in Asia and took the lead in opening pre-sales in China, launching Pro+, Premium two models, with a pre-sale price range of 190,000-230,000 yuan (after new energy vehicle subsidies and excluding paid options).
It is worth mentioning that the official booking channel opened only 24 hours, and the new smart genie #1 pre-sale exceeded 10,000, which shows the user's love for this "elf".
And, there are traces of all of this.
From the first exposure of the new car to the official world debut in early April, the new smart genie #1's every move has attracted the attention of car fans around the world. The reason for this: new cars are changing too much. The all-round innovation inside and out, it is almost impossible to find the smart "shadow of the past".
Based on new design ideas and styling techniques, the Mercedes-Benz global design team has given the new smart genie #1 an attractive new luxury aesthetic with sensual brushstrokes and simple lines, which is unforgettable.
To some extent, the smart that has comprehensively transformed the "new luxury pure electric car technology brand" has said goodbye to the past, and the new smart genie #1 has been reborn to make people feel "strange", but it also gives people indefinite hope - this "familiar stranger", what kind of star sea will be opened up for us?
Five distinct personalities
Each one is different
From the "Tomorrow's City Close Friend" and the pre-price of 190,000-230,000 yuan, we can spy the positioning and mission of this car. But "personality" is still synonymous with the new smart genie #1.
In fact, at the live broadcast of the new car listing, the new smart genie #1 joined hands with the tide avant-garde crowd to interpret its five distinct personalities as "face value, LOHAS guide, strength player, reliable partner, geek pioneer", and each one is different. And this is also the charming source code of this "tomorrow's urban close friend".
It is not difficult to understand that the new smart genie #1 created based on the new "sensual and sharp" design philosophy can be described as a visible "beautiful color and edible".
Whether it is the exterior or interior (such as Cyber light and shadow through LED matrix headlights + brilliant light and shadow through LED taillights, streamer particle grille, hidden electric outer door handles, frameless doors, "Ring of Inspiration" suspension roof, 11 body colors + 4 interior styles, etc.), it is a visual representation of the new Smart Genie #1 "new luxury" aesthetic.
No matter from which angle you appreciate, there is always a detail hidden in the surprise worth savoring, there is always a style that makes people look sideways and worth having.
As for the "LOHAS Wizard", it is a warm mobile space created for users by returning to the car attributes of the new smart genie #1.
Whether it's a multi-directional electric adjustable seat (with ventilation/heating), dual-zone automatic climate control, or a 1.3-square-meter oversized immersive canopy, Beats sound system, kick-out electric tailgate and other features, the new smart genie #1 is in its own way to create a more comfortable and stylish driving experience for us.
However, the gorgeous appearance without the support of strength can only be "vain". As the first member of the smart new generation of pure electric vehicle family, what kind of performance can the new smart genie #1 bring? Undoubtedly, it is the most core strength of pure electric vehicles, and it is also one of the elements that we are most concerned about as consumers.
Fortunately, the new smart genie #1 still didn't disappoint us.
The permanent magnet synchronous motor equipped with the new car can burst out the performance data of the maximum power of 200kW + peak torque of 343N·m, and the zero hundred acceleration only takes 6.7 seconds, and a proper "small steel cannon". It is also equipped with 3 driving modes and 3 steering comfort options, so that the driving pleasure can also be customized.
As for battery life, the 66 kWh ternary lithium battery can achieve a maximum CLTC range of 560 km, and in DC overcharge mode (150 kW, 380 amps), the power can be increased from 10% to 80% in less than 30 minutes. This is a good statistic, but the final mileage is also related to the personal car environment and driving habits, which is only for reference here.
It can be seen that the new smart genie #1, which has comprehensively transformed pure electric travel, is still a powerful player.
As for "safety", meeting the Sino-European double safety standard (the proportion of high-strength steel reaches 74%); the smart Pilot intelligent assisted driving system that can achieve 23 (including L2+ level) intelligent driving assistance functions; the battery system that has undergone more than 30 safety tests; and the advanced battery intelligent temperature control management system seem to tell us: On the way, I am a reliable partner you are worth trusting.
Of course, as a new era model born in 2022, the new Smart Genie #1 is also a geek pioneer leading smart technology.
Note: This sounds a bit "official", but many self-proclaimed "smart" models struggle to do so.
It is worth mentioning that the new smart genie #1 is equipped with the industry's first "all-scenario close friend customization function", and users only need to DIY scenes and functions in advance through the "smart car" APP. For example, through the customizable smart light show function, create rhythmic light language and dynamic music, and create romantic surprises for users.
One word: fun. The new Smart Genie #1 is such a fun model that combines personality, trend, intelligence, safety and green environmental protection.
This has a great attraction for young consumers in the new era. This may explain the outbreak of new car pre-sales.
Rebirth = rebirth
Smart has embarked on a new journey for the brand
In addition to "personality", "new wave" has also always been synonymous with smart (one). However, the new smart upgrades the "new wave" to "new luxury". If there is a definition of this word, it is: let you find a more perfect balance between appearance, design, luxury and performance. Especially when you are tired of Tesla's "simplicity"; tired of the "luxury" of BBA; or indifferent to Wei Xiaoli's "minimalist technology", the arrival of the new smart genie #1 will make you have a new understanding of the word.
And that's just the beginning.
"With the official launch of the first new mass production model, the smart brand has entered a new stage of full-speed development. In the future, we will adhere to the forward-looking development strategy of 'China-Europe dual-core, global layout' and continuously expand the global development margin of the enterprise." Smart has grown up, and tomorrow's journey is the sea of stars. ”
——Mr. Tong Xiangbei, CEO of Smart Brand Global Company
Yes, smart has grown, not only in its wider body size, but also in its development pattern rooted in Central Europe and looking at the world, and all of this is rapidly taking shape.
At present, Smart has laid out two major new energy vehicle markets in the world, and has made great progress in brand building, product development and manufacturing, and sales and service networks. At the same time, Smart actively deepens its global operations and has joined hands with Proton Toyton To jointly develop the southeast Asian new energy vehicle market with great potential.
It is also worth mentioning that in terms of business model, Smart has steadily promoted the D2C direct sales agency business model with the core concept of "user center, digital drive", allowing users to go directly to the brand and in-depth products, opening up unlimited space for "user co-creation" and truly realizing "from users to users".
Obviously, the listing of the new Smart Genie #1 is just a new starting point in the development of the Smart brand. Soon, Smart will transform from a single model brand to a multi-matrix model brand to build a new generation of pure electric vehicle family.
In other words, smart is moving from a so-called "niche brand" to a new journey of more ambitious brand development.
Therefore, rather than saying that the "rebirth" of the new smart genie #1 is eye-catching, it is more exciting to say that the "rebirth" after the smart full renewal is more exciting.
New smart genie #1 pre-sale
These "benefits" you have to know
Finally, add some of the pre-sale "benefits" of the new Smart Genie #1.
At present, the official booking channel of the new smart genie #1 has been officially opened, and users can log on to the "smart car APP" or "smart car mini program" to make a reservation (the intention is 500 yuan), and immediately join hands with Ming City close friends to start a pure electric journey.
At the press conference, Smart released the "#1头号密友计划" to automatically unlock the participation rights of the event for all "booking car owners". By participating in smart co-creation activities, close friends can obtain and accumulate "growth value". Eventually become a "#1头号密友" booking car owner, you can enjoy six surprise benefits, including smart activity first-hand right, exclusive right; "#1头号密友" certification badge and label; smart APP account 1000 growth value (after successful pick-up); exclusive customer service; new car priority internal test rights; trunk surprise blind box.
In addition, Smart will also provide four major benefits for all car owners, including a vehicle warranty of 4 years or 150,000 kilometers; a battery warranty of 8 years or 150,000 kilometers; a 4-year one-click free national roadside assistance; and 5 years of free unlimited traffic.
So, if your heart is moved, then hurry up and act.
Automotive views:
Smart has been on the mission to explore the best solutions for urban mobility in the future since its inception, and the new Smart Genie #1 is the best interpretation of the smart brand renewal. Avant-garde design, comfortable atmosphere, rich configuration, and sincere price have subverted themselves and shocked people's hearts. Backed by Mercedes-Benz, giving the new smart genie #1 the noble temperament and good aura, let us see the unlimited potential of this upstart to impact the high-end pure electric vehicle market.
Of course, we should also see that behind this "tomorrow's urban close friend", a new smart pure electric vehicle family is eager to move, making future travel more smart and more exciting.
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