In the 1990s, the smart brand was born with the vision of "exploring the best solutions for urban mobility in the future". In the past 25 years, smart has joined hands with millions of users and countless fans around the world, and has long become a personalized label for enjoying urban travel. As the world's first brand to fully transform from a fuel vehicle to a pure electric vehicle, the new smart has not changed its original intention, and still has the courage to pursue the undefined boundaries of tomorrow with unlimited love, bold imagination and inspiration.
Born from the love of the undefined brand new smart genie #1 in Asia
Smart, the new luxury pure electric vehicle technology brand, with the first member of the new generation of pure electric vehicle family , the new smart genie #1, was listed in Asia and took the lead in opening pre-sales. The two models launched this time are Pro+, Premium, and their official pre-sale price range is 190,000-230,000 yuan (after subsidies for new energy vehicles and excluding paid options). At the same time, the official booking channel has been officially opened, and it is immediately joined hands with ming city friends to start a pure electric journey.
At the Launch Conference in Asia, Mr. Tong Xiangbei, CEO of Smart Brand Global, said: "With the official launch of the first new mass production model, the Smart brand has entered a new stage of full-speed development. In the future, we will adhere to the forward-looking development strategy of 'China-Europe dual-core, global layout' and continuously expand the global development margin of the enterprise." Smart has grown up, and tomorrow's journey is the sea of stars. ”
Mr. Tong Xiangbei, CEO of Smart Brand Global Company
Injecting innovation into operations The margins of development are undefined
In the new track of vigorous development, the smart brand innovates all the way, constantly broadens the margins of enterprise development, and actively seeks a sustainable development vision. Implementing the forward-looking development strategy of "China-Europe Dual-Core, Global Layout", Smart has laid out two major new energy vehicle markets in the world, and has made great progress in brand building, product development and manufacturing, and sales and service networks. At the same time, Smart actively deepens its global operations and has joined hands with Proton Toyton To jointly develop the southeast Asian new energy vehicle market with great potential.
In terms of business model, Smart has steadily promoted the D2C direct sales agency business model with "user-centric, digital-driven" as the core concept. At present, Smart has completed the infrastructure of the user digital ecosystem and gathered a group of like-minded partners with Smart. In 2022, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 domestic first-tier, new first-tier and second-tier cities, so that more users can experience Smart's unique new luxury brands, products and services at close range.
Ms. Mingxia Zhang, Vice President of Sales, Marketing and After-Sales of Smart Brand Global Company
Ms. Zhang Mingxia, Vice President of Sales, Marketing and After-sales of Smart Brand Global Company, said: "The official launch of the new Smart Genie #1 is just a new starting point in the development of the brand. In the face of tomorrow, we will continue to focus on users, integrate unlimited inspiration into business operations, and continue to bring brand products and service experiences that exceed expectations and are full of surprises. Smart will work with users who also love tomorrow's infinite possibilities to create a commitment to becoming their urban friends of tomorrow. Born out of love, undefined, this is smart. ”
Inspiring with action Tomorrow's car is undefined
Since its inception, Smart has continued to break the shackles of thinking and use actions to achieve undefined inspiration. Facing tomorrow, Smart will change from a single model brand to a multi-matrix model brand, and actively build a new generation of pure electric vehicle family. At the live broadcast site, the new smart genie #1 joined hands with the tide of avant-garde crowds to interpret the five distinct personalities of yan value, LOHAS guide, strength player, reliable partner, and geek pioneer, and decrypted the charming source code of "Tomorrow's Urban Close Friends".
First of all, it is a face value that highlights personality. The new smart genie #1 incorporates a "sensual, sharp" design philosophy tailored to the Mercedes-Benz global design team. 11 kinds of body colors, 4 kinds of interior styles, a variety of color collocations to choose from, fully take care of the user's personality expression. TA is not only the user's urban close friend, but also the trend of highlighting taste.
Brand new smart sprite #1
The new Smart Genie #1 is a LOHAS guide who understands what you need. The front seats support 6-way electric adjustment and 4-way electric waist rest adjustment for a comfortable ride that fits the body. Heat pump air conditioning, dual-zone automatic constant temperature air conditioning, multi-directional adjustment, ventilation/heating seats and other configurations bring intimate protection of knowing cold and knowing heat. 1.3 square meters of oversized immersive canopy, Beats sound system, intelligent fragrance system, 10-inch HUD head-up display, mobile phone wireless charging, kick-type electric tailgate, 3.3 kilowatt reverse charging and other functional configurations, all highlight tomorrow's urban close friends for the needs of users of the meticulous consideration.
Brand new smart genie #1 interior
The new Smart Genie #1 comes with a Beats sound system
As tomorrow's urban close friend, the new smart genie #1 combines appearance and strength. It is equipped with a 66 kWh ternary lithium battery and a maximum pure electric cruising range of up to 560 km (CLTC China light vehicle driving conditions). In DC overcharge mode (150 kW, 380 amps), it takes less than 30 minutes to increase the power from 10% to 80%. With a cup of coffee, he will be able to recover and start his journey again. It is equipped with a permanent magnet synchronous electric drive with a maximum power of 200 kilowatts, a peak torque of 343 Nm, and only 6.7 seconds per hour from stationary acceleration to 100 kilometers per hour, making it a veritable strength player. In addition, 3 driving modes and 3 steering comfort levels are available, allowing driving pleasure to be individually customized.
The new Smart Genie #1 is equipped with the Smart Pilot Intelligent Driver Assistance System
The new smart genie #1 is unambiguous about security. The smart Pilot intelligent driver assistance system provides more intelligent protection in terms of active safety. The vehicle is equipped with up to 23 high-precision sensing hardware, which can realize 23 items (including L2+ level) intelligent driving assistance functions. If there is an unexpected situation during the driving, this reliable partner will do everything in his power to help the user avoid the danger. In addition, TA also meets the dual safety standards of China and Europe, using a cage body structure, the proportion of high-strength steel reaches 74%, and the proportion of vehicle thermoformed steel is as high as 19%. In the sturdy body structure, TA has a stable and powerful heart - its ternary lithium battery has undergone more than 30 safety tests. At low temperatures, an advanced battery intelligent temperature management system preheats the battery to ensure that the battery is in optimal operating conditions, thereby improving charging and output efficiency. Even in the harsh winters of the north, this close friend is reliable enough.
The new Smart Genie #1 features a large 12.8-inch suspension central control screen
In this era when everyone is online at any time, tomorrow's urban close friends have always accompanied us. As a geek pioneer, the new Smart Genie #1 is equipped with Qualcomm Snapdragon 8155 smart cockpit chip, which uses a 7nm process, an 8-core CPU processor, and super computing power. The 12.8-inch floating central control large screen combines clear display with sensitive touch. It is equipped with the "Inspiration Planet" smart OS full-scene digital ecological vehicle system (supporting WeChat), which adopts the "Low Poly" geometric polyline design style derived from the game industry. In addition, there is a little fox on the Inspiration Planet, which is the user's elf assistant Avatar, which can quickly learn and adapt to the user's voice habits through AI artificial intelligence technology. In addition, Smart has created a series of digital ecological services with APP and car machine system as the core contact point, and users can seamlessly experience the smart digital world through exclusive smart ID.
Smart Car APP
At the same time, the new smart genie #1 is equipped with the industry's first "all-scenario close friend customization function". Users only need to DIY scenes and functions in advance by "smart car" APP. This close friend will do as he wishes, providing the care of a close friend on every trip. In special moments of life, close friends are certainly not absent. With the customizable Smart Light Show feature, the new Smart Genie #1 creates romantic surprises for users with rhythmic light language and dynamic music.
Sprouted in the cross-border co-creation of fashion and automobiles, Smart was born and joined hands to create a wonderful tomorrow. At that time, as an exclusive event for thousands of fans, smart times swept the world and painted a heavy ink on the century-old automobile culture. Today, the new smart is committed to building a co-creation platform that connects brands with users and grows together, so as to inspire more people to come together to explore, to create, and to achieve more new inspiration.