"Listen to the bell in the opposite direction 10,000 times.
Can you go back to the first day of May? ”
The room rate of Beijing hotels has been speculated to 2w+/night, the number of receptions in Yunnan is as high as 20 million, and the scenic spot by the West Lake in Hangzhou has begun to "block people"... This is a real-time broadcast of last year's May Day holiday.
Although Chongqing, Chengdu, Beijing and Shanghai are still overcrowded, compared with last year, the travel vane seems to be quietly changing.
Let's take a look at this latest May Day travel report:
View the May Day Travel Report
The data is released, the more sinking it is, the more popular it is, and the small county town outperforms the metropolis? The number of outbound tourists doubled... A total of 295 million people traveled to a city for a meal and a concert... Still top-notch: Beijing, Shanghai, Hangzhou, Chengdu, Chongqing, Guangzhou, Nanjing, Wuhan, Xi'an, Shenzhen third and fourth line popular destinations: Yangzhou, Qinhuangdao, Weihai, Kaifeng, Zibo, Huangshan, Tai'an, Shangrao, Luoyang, Guilin Top ten most popular counties: Anji, Tonglu, Dujiangyan, Maitreya, Yiwu, Pingtan, Jinghong, Kunshan short-term outbound travel top five: Japan, Thailand, Maldives, Singapore, Indonesia long-term outbound travel top five: New Zealand, Turkey, Egypt, Greece, United Arab Emirates
The small county town became the biggest winner, catching high-end hotels off guard
This May Day, although Beijing, Shanghai, Chengdu, Chongqing, Nanjing, Xi'an and other cities with convenient transportation and developed economies are still the most popular tourist destinations in China, the small counties with the latecomers are also one of the accompaniments this time, and there are even signs of overtaking.
According to official statistics, in terms of growth rate, the year-on-year growth rate of tourism orders in May 11 and second-tier cities this year is smaller than that of third- and fourth-tier cities, and the third- and fourth-tier cities are smaller than the county market.
A wind of "sinking tourism" is blowing violently, and reverse fever has become a new topic. As various small counties break out of the encirclement, the rustic and original niche destinations seem to be no longer niche, and everyone has turned into a reverse trip in order to avoid the flow of people.
According to travel orders from all over the country, Pingtan in Fujian, Anji in Zhejiang, Wuyuan in Jiangxi, Zhengding in Hebei and Jinghong in Yunnan are not inferior to the Bund in Shanghai, and hotels/B&Bs are almost full.
There are also destinations that were once quite unpopular this year, such as Liupanshui, Ali District, Lingshui Li Autonomous County, Ulanqab, Hainan Tibetan Autonomous Prefecture, and Anshun.
The hairpins in Quanzhou, Fujian, the "Wang Po" in Kaifeng, Henan, and the Malatang in Tianshui, Gansu all show that the sinking of cultural tourism has become the consensus of the tourism industry in recent years. Whether it is because of the downgrade of consumption or the mood of migrant workers who want to stay away from the city, this phenomenal status quo has become unstoppable.
A Kempinski hotel
It is rumored on the Internet that during the May Day period, 600+/night
The trend of tourism sinking has also caught hotels in first-tier cities off guard, and it is more intuitive in the high-end hotel market in some popular tourist cities. The five-star hotels in some popular cities on May Day have experienced a rare price cold wave in the past, and the hotels have fallen instead of rising. More than 600 Kempinski and JW Marriott can be booked for one night.
Some people even compared the prices of luxury hotels in Beijing's Wangfujing area before and after May Day, and the results were still unexpected. In a luxury hotel located in the prime area of Wangfujing, the superior room of nearly 7k/night at the end of April was reduced to ¥6200+ on May 1. So this wave of price chills, have you picked up the leak?
Who are you going for this May Day?
In the Internet era, whoever has traffic will become an "Internet celebrity", and the report card will be more beautiful. A "Going to a Windy Place" brought fire to the nameless ancient city of Dali, and the hot screening of "Hurricane" also made Guangzhou Jiangmen "soar all the way".
"A String of Life" / Weibo @ Special Wu Lala
At the same time, the explosion of Zibo and Tianshui has also made a trend of "taste bud travel" sweep across the country, looking for a quiet place, and running for a meal has become the choice of many contemporary young people to wash away the taste of class.
In addition, there are many migrant workers who want to get rid of the smell of class and travel with concerts, and no matter how good they are, they can find happiness and healing in a concert/music festival.
for a drama
Run to a city
It is said that the momentum of the small county town is particularly strong this year, and how they are understood by everyone is often related to a film and television work.
Stills from "Walking with the Phoenix".
On May Day, urban beauties want to say goodbye to the city fireworks and plunge headlong into the small county town far away from Banweier. Among them, Lishui Jinyunxian, who was out of the circle because of "Walking with the Phoenix", is one of the big hits.
From "The Legend of Sword and Fairy", "Dragon Babu" to "Smiling Proud Jianghu" and "Ancient Sword Legend", its fairy temperament has always been known as a natural studio.
There is also one of the hottest New Year's stalls at the beginning of the year, "Hot and Hot", which has brought a number of small Guangdong towns into everyone's sight, Sanshui, Qingyuan, Dongguan... The strong Lingnan atmosphere is blowing in the face, and the food is everywhere!
@三水潮生活
Follow the concert
Go on a trip
According to statistics, the popularity of concerts, music festivals and other related searches increased by 23% year-on-year, and music festivals in Changzhou, Hefei, Beijing, Yantai and other places have attracted a lot of attention.
Hua Chenyu's sunrise concert at three o'clock in the morning, many people traveled thousands of miles to Yantai, grabbing concert tickets and high-speed rail tickets, just for a "Martian" carnival.
There were many doubts in the early stage of the concert, and how many cheers were there later. When the sun broke and dawned, many people in the venue of thousands were moved to tears.
The Bird's Nest concert during the May Day of the Phoenix Legend can be called a military training site, which really makes people suspect that there are 100 million people singing at the scene. The withdrawal reaction after the concert was also very uncomfortable.
For the sake of spicy hot
And "Far Travel"
After the phenomenal popularity of Zibo, Gansu Tianshui was praised again some time ago, and May Day undoubtedly brought wealth to this place.
Dianping @pearangeo
However, in addition to the cities that have become popular for a good meal, [intangible cultural heritage] seems to have become a new sword for cultural tourism in various places. In addition to the popular Fujian Youshen and Chaoshan Ying songs and dances during this year's Spring Festival.
@xhs Muzai
During this year's May Day holiday, the National Intangible Cultural Heritage Project Iron Flower Performance was full and full during the May Day period, and Situ Town, Jincheng, Shanxi Province released a news on May 3 that the "Millennium Iron Soul" Iron Flower Performance continued to increase.
The Wuyuan bench dragon folk performance also attracted a large number of tourists, and the crowd was crowded. In short, behind the tourism traffic of this year's May Day, it may be a concert, or a meal, or a shocking intangible cultural heritage performance. And who are you running for this year?
New trends also bring new problems
Of course, behind the stage of one popular destination, there are also endless problems. Under the topic of Weibo's "May Day County Tourism is Hot", there are still many complaining posts. "There should be a long queue for dinner", "garbage is everywhere", and "the management of scenic spots is chaotic".
@阿璞
The originally quiet old city has been transformed into a bustling commercial street, and those quaint streets and alleys have been eroded by commercialization little by little.
@阿璞
And due to the imperfect management and insufficient staffing of scenic spots, they are often really unable to withstand the high peak passenger flow during holidays, so that these small counties with long history and profound cultural heritage let tourists return disappointed.
Should we restrict travel?
However, when I travel on holidays, no matter where I go, I can't help but ask: "Is there 100 million people here?" exclamation. Coming in and returning in disappointment has also become the most headache for travelers.
The crowded scenic spot, the toilet has to queue for a long time, and the 15-minute drive is blocked to 1h... This makes people wonder: should this phenomenon of "overtourism" be restricted?
In fact, many leading scenic spots have begun to take certain measures to enhance the travel experience of tourists. Beijing Tiananmen Square and the Forbidden City need to be reserved in advance, and same-day tickets are not supported.
Mount Emeishan spent 350 million yuan to renovate and upgrade the Jinding Cableway, build a new passenger ropeway, and alleviate the pressure of queuing. But this also seems to be a small test for the peak travel pressure of the holidays.
@图虫创意 Mount Emei
And more recently, Aqiu has also seen the latest measures taken by many other countries to deal with the phenomenon of too many tourists.
Perhaps compared with vigorously developing tourism, it is particularly important to protect tourism resources and ensure the living experience of local residents and tourists.
@ins Venice, the city of water
Venice, Italy, has a population of 55,000, but last year it welcomed around 4.6 million visitors, putting a strain on the city's infrastructure. Even in July 2023, UNESCO again recommended that Venice be included in the list of World Heritage in Danger.
@阿姆斯特丹
Not long ago, there was news that the excessive development of tourism was restricted, and the city government of Amsterdam, the capital of the Netherlands, decided that new hotel buildings will no longer be allowed, and new hotels will only open if another hotel is closed.
In addition, Japan's Yamanashi Prefecture has also announced that it will impose a toll fee of 2,000 yen (about 100 yuan) on the Yoshida Trail, which is the least difficult mountain trail on Mt. Fuji, in order to limit the number of climbers per day.
@图虫创意
In the face of the phenomenon of "over-tourism", the endless problems should indeed cause us to think. I wanted to find a peaceful place to have a happy vacation, but in the end, some days were not satisfactory...
But then again, when traveling, the main focus is a state of mind, as long as you do a good job of psychological expectations, the good scenery will always be there, and the freshness and curiosity on the road will always be the most healing antidote to the journey.
And Ah Qiu will also continue to move forward on the way of sharing local scenery and local food.
So, how are you doing this May Day? Where did it go?
#头条创作挑战赛#