There is still a week left before the Spring Festival file, and all the Spring Festival videos are on pre-sale at the same time.
The pre-sale results are a barometer of movie expectations, and the beginning of pre-sales also means that these seven blockbusters have begun to be real knives and guns, and bayonets are red.
No one expected that the first place at the pre-sale box office of the Spring Festival file would be taken away by this movie, which is "Nameless".
In the pre-sale box office ranking of the Spring Festival file of the data statistics software, "Nameless" is far ahead with more than 19 million, ranking second and third combined, and it has just equaled.
In addition to the crushing record at the pre-sale box office, in terms of popularity, "Nameless" is not far behind.
On various platforms, "Nameless" frequently comes out of the circle with topics, details in movies, scenes in trailers, and news that pre-sales have exceeded 1 million... All of them occupy the top ten hot searches, with more than 468 hot search topics on the list, which is unparalleled, and TOP1 has 71 times, which exploded in the Spring Festival file.
Each of these hot searches is an expectation of the audience, and every topic is a proof of the audience's affirmation of "Nameless".
On major social media, the audience did not hesitate to praise "Nameless".
Some netizens waited for "Nameless" for four or five years because of "The History of the Demise of Romance".
Some viewers confirmed that "Nameless" was more atmospheric and brilliant, and used words like "epic" to describe it.
More viewers think that "Nameless" is a combination of a good director and a good actor, and this combination must be perfect.
Some netizens have begun to arrange IMAX for their families...
The appeal of "Nameless" is unprecedented, and the tsunami of reviews it triggered is an allusion to the film's pre-sale box office.
In fact, as far as the cast is concerned, "Nameless" is indeed worthy of all audiences and critics to take seriously, in the entire film, there are more than 10 first-line movie stars alone, among them, Tony Leung, who has not been on the big screen for three years and has won five Academy Awards.
There is also Zhou Xun, who contributed a queen-level performance in "The Wind".
After the "Medicine God", Wang Chuanjun became a powerful king in one fell swoop.
There is also Dapeng, who relies on "The Beneficiary" to justify his acting skills.
Of course, you can suspect that the acting level of young actors cannot match the actor, but with the name "Cheng Er", all doubts seem to be put aside before the movie is released.
Director Cheng Er is a "sweeping monk" in the Chinese film industry.
The audience has a super high opinion of him, and he himself is a little "transparent".
In 1999, he graduated from Beijing Film with the film "Criminals", but in the 7 years since, he has no works.
Seven years later, he made his second film, and in those 20 years, he only had 4 works, an average of one every 5 years.
Compared with relatively prolific directors, the number of works directed by Cheng Er in 20 years may be less than 2 years.
But you can say that Cheng Er is slow to make movies, but you can't say that his movies are bad.
In terms of aesthetic style, personal characteristics and film aesthetics, Cheng Er seems to be a grade higher than all other domestic film directors, even if it is a still, or a screenshot, you can see the texture of an oil painting.
In his mind, movies have never been a tool for making money, but a real work of art.
Whether it is a commercial film or an art film, Cheng Er has always had his own set of standards, and these standards are enough to shock others in the crew.
There are many big-name actors who have worked with Cheng Er, and in "The History of the Demise of Romance", there is Cannes actor Ge You; And this time "Nameless", there is Cannes actor Tony Leung.
In the interview, Tony Leung talked about his original intention of working with Cheng Er, and he and Carina Lau watched "The Demise of Romance" in Hong Kong and were attracted by the director's style.
Therefore, he really wants to have a movie with the same style, and he also very much wants to cooperate with director Cheng Er.
For Tony Leung, who has won countless titles as a movie king, this is the charm of Cheng Er.
In addition to "Movie King Reaper", director Cheng Er is also very good at tuning actors, he doesn't care who the actors are, but according to his own ideas, let the actors feel the role, exercise, and experience.
Wang Yibo is one of them.
Wang Yibo may be the more controversial actor in "Nameless", because after all, he does not have enough experience to play against the actor.
But director Cheng Er spoke highly of him.
In fact, when he first came to the crew, Wang Yibo did not receive any notice arrangement, he was required to stay alone in the hotel room, not allowed to play games, look at mobile phones, let alone leave the crew to shoot advertisements, and even contact relatives and friends.
Don't say Wang Yibo, this kind of isolation treatment, no one can stand it.
A week later, Wang Yibo was about to be locked up crazy before he was "released", and Cheng Er spent a lot of time telling him the history of that period, while telling him about the characters, characters and key points.
For Wang Yibo, this is very stressful: "I have never relaxed, I have always had a feeling of pressure and depression. ”
But it is Cheng Er's guidance that allows Wang Yibo to naturally integrate into the role, and in the several trailers that have been released, Wang Yibo's performance is refreshing enough.
For Cheng Er, "Nameless" is a special movie, and at the same time, it is also the best film that brings his personal style and his characteristics to the best.
With the combination of business and art, the confidence of director Cheng Er and a strong lineup, we have reason to believe that this "Nameless" will be a huge surprise.
In the two trailers that have been released, although there are not many lines and the editing interrupts the timeline, the actors' acting skills are really fascinating.
A cigarette and a look from Tony Leung can immerse the audience in the mystery of the character.
And Wang Yibo's eyes also have depth for the first time, and this depth is no longer the expression posing that only stayed at the shallow layer of the performance, but a kind of content communication.
His acting skills are no longer thin, and Tomato Jun also expects that this will be the beginning of his path to strength by relying on acting skills.
Today, "Nameless" released a "don't speak" version of the trailer, which has a lot more plot and performance content than the previous trailer.
Tomato Jun watched this trailer three times frame by frame, and there are three characteristics in it, which are quite tempting, and it also makes my expectations for "Nameless" a little more.
The first is the sense of atmosphere.
You can fully trust Cheng Er's aesthetic in lens art, and of course you can also believe in his ability to create a sense of atmosphere.
Atmosphere is a very empty word, simply put, it is the feeling of taking the audience into the film situation and immersing themselves in the story environment of the film.
In the opening, Cheng Er only used two sets of comparisons to render the atmosphere extremely realistic.
One group was two dogs, one covered in dirt in the rubble and the other wearing goggles looking radiant on the plane.
The other group was in a completely murderous atmosphere, a post-war ruin, only black smoke wafting up.
And when the plane skimmed over the lake, the scenery was bright and gorgeous.
The comparison between the two sets illustrates the identity of the victim and the perpetrator, and also shows the suffering and contrast brought about by the war.
When the Japanese soldiers carrying guns behind appeared in the night light, the oppressive, silent, suffocating feeling with the breath of death came to their faces.
The face is almost in the shadows, such an army is like a ghost, who is not afraid to see it?
With only a few shots, let the audience immerse, director Cheng Er's atmosphere manufacturing ability is really top.
The second is suspense.
In Tony Leung's interview, we know that he plays a "kind pacifist", but in the trailer, he goes to work in a Japanese place.
This gives us reason to believe that he is playing an agent who penetrates the enemy's interior.
Wang Yibo also said that his character Mr. Ye is "an intellectual, he has witnessed the cruelty of war and his heart is very bitter", and it seems that he should also be a decent character.
In the heavy rain, he killed several Japanese and kicked a Japanese officer with a bloody face, which should also be a decent character.
But just these two decent characters, but with guns and shooting each other, in the end, they fought a lot, and both of them were dead hands.
So the two of them, who is the good guy and who is the bad guy? Or is this in itself a misunderstanding?
We have no way of knowing this suspense, and judging from the posters full of "Double Heroes" style, both of them should be the protagonists of the movie.
The third is the commercial element.
Many people are afraid that director Cheng Er's literary and artistic style is too obvious, and "Nameless" will be made into a literary film, but the positioning of the film itself is a "super commercial film".
This trailer dispelled the audience's doubts, because there are too many commercial elements.
From gunplay to action, from war to suspense, none of them are left behind.
After watching the trailer, there was even a little unfinished, and many viewers called out that this trailer gave birth to a lot of "famous scenes".
This may also be the pinnacle of the combination of literature and commerce.
After reading this trailer, is there a little more expectation for "Nameless"?
That's right, the No. 1 list of "Nameless" pre-sale is not without reason, and these reasons are enough for us to look forward to it.
There is still a week left before the Spring Festival file, and all the movies in the Spring Festival file have already started the fight, and it is clear that "Nameless" has taken the lead.
If you want to watch "Nameless" on the first day of the new year, it is best to buy tickets and occupy seats on the day of the pre-sale, it's late, but there is really no land!
(Movie Rotten Tomatoes Editorial Office: One by One)