Model: Smart Genie #1
Pre-sale price: 190,000-230,000 yuan
Drive form: pure electric
Cruising range: CLTC 535/560 km
Pre-sale price: 190,000-230,000 yuan
I haven't written a question-style headline for a long time, so my first question is actually: Is smart a high-end brand?
Veteran veteran driver opponents have ten thousand reasons to say that this mini car brand that focuses on urban mobility is not high-end, but if you randomly survey the street, I think the average respondent will give you a different answer.
My investigation was conducted at a work party, where several post-90s girls were in the fashion industry, and when I told them, "Smart is out of an electric car", they eagerly took out their mobile phones and searched for photos of Genie #1.
The only surprise is that this is more than the previous smart.
And when I ask them, "Is smart a high-end brand"?
They asked me, is Mercedes-Benz a high-end brand? Smart is a Mercedes-Benz subsidiary, that year the two-seater car also sold to more than 100,000, "why not high-end? ”
Fashion people will be more sensitive to the fashion attributes of smart, and they also said that their definition of smart is more like a fashion accessory than a car.
"People who own smart, there must be more than one car in the family."
So in the electric age, we saw a smart genie like this #1:
1. The body size is 4270*1822*1636mm, and the wheelbase is 2750mm. From the representative of the mini car, it became a small SUV. The BYD Dolphin is two laps larger and a little bigger than the Volkswagen ID.3.
2, 190,000 yuan and 230,000 yuan, in fact, is the pre-sale of the two cars, there are no other cars for the time being.
3, frameless windows and hidden door handles highlight the quality, in the appearance, the 230,000 yuan Premium version is also equipped with matrix LED headlights.
4. Interior, 6-way electric seats with waist support, dual-zone automatic air conditioning, 9.2-inch LCD dashboard, 64-color interior mood lights, 1.3 square meters of sky curtain, ACC+ lane keeping, Qualcomm 8155 chips, etc., are high and low.
5, 230,000 yuan of high matching, in addition to the matrix headlights, but also equipped with 13 speakers Beats speakers, 10-inch HUD, heat pump air conditioning and support kick opening induction electric tailgate (190,000 yuan version has a electric tailgate but does not support induction opening, but also quite conscientious).
6, 11 body colors, exterior interior design are responsible for Mercedes-Benz - after all, when it was listed, Wagner came out to stand on the stage, with the endorsement of the best design team in the world today, and the appearance and interior of Genie #1 does reflect a sense of design that clearly exceeds the general brand. From the configuration table, the material is also guaranteed.
7, color will still be one of the characteristics of genie #1 to impress people, when live online, the three real cars used are very gripping: pink, green and high saturated yellow.
Whether smart is a high-end brand or not, this is another legendary model after the Ford Mustang Mach-E - the key to the legendary rebirth is that it has begun the pace of mass production and listing.
After the pre-sale price was released and the booking was opened, smart genie #1 will begin deliveries in the fourth quarter of this year.
Here, we might as well venture to predict the future of Smart Genie #1:
1, in terms of product strength alone, Genie #1 in the same level can be compared to the model is actually the Volkswagen ID.3, because the model size and level are similar, in comparison, genie #1 battery is larger (genie #1: 66kWh, ID.3: 57.3 kWh), power indicators and endurance indicators are stronger than ID.3. In terms of appearance and configuration, Genie #1 also has a more comprehensive advantage than ID.3 in details and comfort configurations such as electric folding door handles, displays, sunroofs, interior materials, etc.
2, the price, Genie #1 is 30,000 yuan more expensive than ID.3, after a detailed comparison of the configuration table, it will actually be found that it is a configuration difference, not a brand premium. From this point of view, the pre-sale pricing of Genie #1 is still very sincere - not based on the self-awareness of the "high-end brand" in pricing, looking at the 190,000 yuan version of the configuration table has been very rich, here will not list them one by one.
3, it is also based on the pre-priced 190,000 yuan version of the configuration is already very high, can be regarded as the entry that is, the level of the middle match, we do not think that the possibility of Genie #1 will launch a low-end version next. That would also further lower the threshold for owning a smart.
In summary, the intention of Genie #1 is obvious, because this pricing does not have a large brand premium, and the configuration, power, and design are all remarkable.
But for most consumers, the smart brand is actually worthy of a certain premium in psychology, which forms a positive contrast between product strength, price and brand appeal, and even highlights some "cost performance".
From the perspective of consumer psychology, it is said that many consumers who have given up BYD Dolphin because the waiting period is too long will also turn to Volkswagen, Tesla and other brands that are significantly higher than BYD, which is a very interesting phenomenon. Obviously, in the current consumer environment, consumers who will choose electric cars of more than 100,000 yuan are mostly using it as a consumer product to replace oil trucks, and also choose to embrace a new travel and life attitude.
Considering the financial policy, between the 190,000 yuan (and possibly cheaper options after the actual listing) genie #1 and the dolphin 110,000 and the ID.3 of 160,000, perhaps the price is not the most sensitive part.
The smart brand has always been a representative of a lifestyle in public perception, and Genie #1 is the representative of what can really be called a "quality electric car" at the moment, whether it is by brand power or product power, it is worthy of becoming a phenomenon-level electric vehicle.
After all, the smart may be the first "Mercedes" that more people can have. Compared with the electric MINI, the smart has the advantage of a faster start.
Wen | Zhao Xiaocha
Figure | network