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More than a decade has passed since the Launch of the new Smart Genie #1 in Asia and the opening of pre-sales. In the face of the strong expectations of domestic consumers, the new smart genie #1 launched two configuration models with a very sincere pre-price of 190,000-230,000 yuan, and once launched, it won the proud record of 24-hour orders exceeding 10,000.
Unexpected, reasonable. After all, before that, there were many high-selling compact SUVs in the domestic market, but the vast majority of them lacked luxury "pedigree", for urban elites, if you want to choose a compact SUV that meets their expectations and is also equipped with new energy power that is more in line with the tide of the times, the range of choices is extremely limited. As the first member of the smart new generation of pure electric vehicle family, the arrival of the new smart genie #1 means to bring a blockbuster product that is "both classic and absolutely fresh" for consumers with a more mature consumption concept and higher expectations, and also marks that smart has officially entered a new stage of full-speed development.
Why is the new Smart Genie #1 popular as phenomenal?
This may have to be interpreted from both its own and the market's perspective. First of all, there are too many tempting labels on ta, Mercedes-Benz global design team, "software-defined car", surpassing the model 3 super power and endurance, so that the once 300,000 yuan "top" Tesla is also eclipsed...
New luxury appearance: "appearance is justice" from Mercedes-Benz
Back to center stage with a new look and subversive figure, the new Smart Genie #1's "Idea of Becoming Beautiful" comes from the Mercedes-Benz global design team. When your gaze meets ta, you will first be deeply attracted by the element of Cyber light and shadow through LED matrix headlights, with the streamer particle grille below, a few strokes but heartwarming, this is the charm of light and shadow, but also the Mercedes-Benz design team to give the new smart genie #1 sensual charm.
Looking at the side of the ta, the "Ring of Inspiration" suspension roof can be perfectly "compatible" with the 11 body colors of smart genie #1, the fashion and exquisite atmosphere has nowhere to hide, and the smart logo of the C-pillar highlights the owner's noble status. Looking at elements like hidden electric door handles and frameless doors, which are very attractive to consumers, they are naturally also the necessary "wear" of smart genie #1.
On the new Smart Genie #1 we can see a sensual, aggressive emotional refraction, of course, when we first see the Model 3, we are equally amazed - "the original pure electricity can be like this!" And with Tesla into the game for a long time and delay in changing the action, although the popularity is not reduced, but the appearance of the face value brings us more and more heavy visual fatigue, in front of the new smart genie #1, we can finally marvel again - "The original tomorrow's new luxury pure electricity can be like this!" "Yes, now and in the future, choosing a car is more of an attitude to life and a manifestation of one's own personality, and this tomorrow's close friend is obviously the more dazzling option."
Pure Electric Driving: The Perfect Answer to Target Tesla
I believe that all people who try to drive a pure tram for the first time will be "teased" by the pushing back of the "electric door" and their palms will sweat slightly. The existence of Tesla as the "originator" of pure electric driving control will naturally be quietly targeted by many Geek who have entered the game later. As the world's first brand to fully transform from a fuel vehicle to a pure electric vehicle, Smart is not only well versed in this way, but also fiercely pinched - the new Smart Genie #1 is equipped with a rear-drive permanent magnet synchronous motor with a maximum power of 200 kilowatts and a peak torque of 343 Nm, note that this data can be more prominent than the more bulky guy of Model 3, so that smart Genie #1 can break through the hundred in just 6.7 seconds.
To achieve full electric driving pleasure is important, pure electric endurance hard power naturally can not be slackened, in this regard, the new smart genie #1 equipped with the 66 kWh ternary lithium battery can provide the maximum pure electric endurance of 560 km (CLTC), which is obviously beyond many people's expectations for this slightly graceful (relative to model 3) smart model, not only in the same class is excellent, cross-budget entry-level Model 3 is not inferior. For the use of weekday commuting + weekend travel, a weekly charge seems to be no problem, not to mention a cup of coffee time (30 minutes) can charge the battery from 10% to 80%, mileage anxiety? Say goodbye!
There is a face of driving fun and practical, the new smart genie #1 in the pure electric driving dimension perfectly fit the user's full expectations for tomorrow's journey, as long as the power is optimal, the endurance and supplemental experience will never be on it - these make Tesla also ashamed of the hard power, it is precisely the biggest desire in the user's heart, the new smart genie #1 is really something!
Smart Pioneer:
Software, hardware, strong entry has to play really!
Have you ever wondered why electrification in the automotive industry is an irreversible megatrend? The fundamental reason for this is that the boundaries of every automotive consumer demand stretch. We are no longer satisfied with a car merely as a point A to point B tool, we want it to be integrated into every aspect of our lives, and even as our partner.
This requires a vehicle to achieve dual iteration in software and hardware, so as to achieve a real sense of intelligence step by step. Traditional fuel vehicles do not have the ability to provide nutrients for them, so the concept of pure electric car competition - "software-defined car" also accelerates us to touch the ideal future car life. Just as Porsche Taycan led Porsche into the era of pure electricity, the new smart genie #1 is also of great significance to smart, and the new luxury pure electric travel experience that ta hopes to create, intelligent, can be described as a main dish.
In this regard, in terms of smart hardware, the smart genie #1 vehicle is equipped with 6 cameras, 12 ultrasonic radars, and 5 millimeter wave radars, which is more "fully armed" than the Model 3, only for a better automatic driving upgrade experience to make full hardware preparations. In terms of software, the new smart genie #1 is equipped with a Qualcomm Snapdragon 8155 smart cockpit chip, using a 7-nanometer process, an 8-core CPU processor, and its computing power can reach 3.6 million times / second, which is 2.5 times higher than the HW3.0 chip currently used by Tesla (although not long ago, Tesla began to produce Model 3 models equipped with AMD Ryzen chips, but old owners may be able to upgrade through payment). If the current Model 3 central control screen is a "big tablet", then smart genie #1 has a faster and smoother "big tablet". Compared with the Qualcomm Snapdragon 8155 smart cockpit chip and the current Model 3 HW3.0 chip, as well as the pricing difference between the two models, it shows that smart's strong entry, or with considerable sincerity, in the face of the fierce enemy, the new smart genie #1 completed a beautiful sharp change.
How big is the "cake" that belongs to the new smart genie #1?
The pursuit of tonality and the rejection of homogeneous products like visual bombardment are the inner voices of more high-quality consumers today. Before the new smart genie #1 has not yet entered the game, most of these consumers will focus on the Model 3, or Audi Q3, BMW X1 and other luxury players, and the emergence of the new smart genie #1 is to return with people's "smart complex" glory, for them to pass on the "no one has me" of the new luxury style lifestyle, strong power long endurance, high value and wisdom, coupled with the new luxury texture of smart, making the new smart genie #1的用户画像和使用场景都变得尤为丰富, you ask me how big is the "cake" that belongs to the new smart genie #1? There is no doubt that with the official launch and delivery of the new Smart Genie #1, and the subsequent introduction of more different configurations, ta is bound to impact the sales of the above three players.
Let's go! Smart's tomorrow's journey is the sea of stars, in order to fight this hard battle of sales, Smart knows that the future of car companies competition is not only the competition at the product level, but also the competition of sales and after-sales networks. In this regard, smart is steadily promoting the "user-centric, digital-driven" as the core concept of the D2C direct sales agency business model, it is expected that within this year, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 domestic first-tier, new first-tier and second-tier cities, so that more users can feel smart's new luxury brands, products and services experience closely and more immersively. At the same time, in the new electrification track, smart will also implement the forward-looking development strategy of "China-Europe dual core, global layout", and has now laid out the world's two major new energy vehicle markets, and has made great progress in brand building, product development and manufacturing, and sales and service networks. Yes, smart times! Late but late.
Write at the end
In the rapidly changing high-end car market, everyone is more and more agreed, a good product is not only connected to point A and point B, but also should bring a refreshing lifestyle, just as you once bought the first iPhone 4 in your life, it brings you unprecedented fun, let you remember it vividly. I think that the new smart genie #1 has achieved such a subversion, tomorrow's urban close friends are not only a spiritual declaration, but also a new luxury style lifestyle with a very sincere price, integrating perceptual aesthetics, pure electric driving fun, and intelligent sharp changes. Who is the most suitable new luxury pure electricity for "closing your eyes" in 2022? I think the new smart genie #1 is a no-brainer.