IT House news on May 20, Tesla US official website shows that Tesla has offered a discount of more than $1,300 (IT House Note: currently about 9126 yuan) for some Model 3 models in the United States, and the cheapest Model 3 is now less than $40,000.
You may think that the discount of more than $1300 is already high, but in fact, the discount in Europe was even stronger before.
Tesla's official website shows that Model 3 and Model X inventories have reached the highest level in a year. Industry analysts say Tesla has slashed prices in multiple regions this year, and in the face of economic headwinds and increased competition, the company is adopting the strategy of traditional automakers, offering incentives to clear inventory.
Tesla CEO Elon Musk said Tuesday that the company will try advertising cars for the first time, a move that analysts believe is intended to stimulate demand. Musk also warned that Tesla will not be immune to the global economic downturn, predicting that the next 12 months will be difficult.
"Tesla started to rely on incentives, just as traditional automakers did when dealers had too much inventory," said Ivan Drury, director of Edmunds.com Insight, adding that the incentives "indicate that Tesla has started a slightly oversupplied market." ”
According to Tesla Info's global inventory list, Tesla's Model 3 made in China currently has a discount of 3490 euros (currently about 26454 yuan), while the Model Y made in Berlin has a discount of 3660 euros (currently about 27743 yuan), and other markets such as France, Germany, the United Kingdom and Italy offer similar discounts.
Tesla researcher Troy Teslike said Tesla solved its inventory problem in China by exporting from the Chinese market. "The problem is that exported cars end up near all-time highs in inventories in Europe. Now Europe has inventory problems, but China does not".