I don't know if you have found an interesting phenomenon, the less optimistic the car, the better it sells, such as the ideal car, has been said by netizens as "refrigerator big color TV", March sales soared 88.7%, and even became the fastest domestic high-end car manufacturing new forces to achieve 300,000 delivery of the car brand, for example, Tesla we want to talk about today, has been because of a variety of "black materials" on the hot search, but its sales have risen, its Model Y and Model 3 in March sold 54937, respectively 21,726 units, an increase of 115% and 158% respectively from February, such sales data seems to be a slap in the face of netizens who are not optimistic about these two cars.
It turns out that Tesla after the price reduction is indeed quite fragrant.
At the beginning of this year, Tesla officially announced the news of a sharp price reduction, the highest reduction of 48,000 yuan, after the price reduction, Model 3 in China starting price of 229,900, Model Y in China its price of 261,900, such a starting price has been unlimited to the price of domestic new energy vehicles, plus Tesla's leading position in the field of new energy, compared with the same level, it is self-evident who to choose.
And after comparison, you will find that Tesla's low-end version of the model configuration is not low! Take Model 3 as an example, although there are a total of two models, the interior is extremely simple and close to the "rough room", but its low-end model configuration is also in place, such as steering wheel heating memory function, L2 level assisted driving and also with Tesla's unique Auto pilot assisted driving operation, and the same price of 229,900 Xpeng P7 is only equipped with reversing image and cruise control, which is too "shriveled" in comparison.
At such a price and configuration, I believe that many people cannot escape the "law of true fragrance", although the mouth is fierce, but the actual go to the store for a test drive, the body is still very honest when paying for it.
Tesla's new car will be officially released within the year, and the price will be reduced in the future.
In addition to the hot search around Tesla's sales in the past few days, its new Model 3 has also caused heated discussions among netizens. According to spy photos, the car has been changed in details compared with the current model, the internal code "Highland" may be produced in the Shanghai factory in the third quarter of this year, as for when it will be put into production in the US market, there is no clear information.
Specifically, the headlights of the car have been redesigned, more slender, the internal structure of the lights has also been changed, compared with the current smart and cute shape, the new model is sharper and more aggressive, and its taillights and rear surround are likely to make styling adjustments. There is also information that the new car may add a camera in the upper part of the headlamp, which is speculated to expand the parking field of view or to further improve the comprehensive performance of the automatic driving assistance system.
It is reported that in order to further reduce the cost of production and manufacturing, its body shell will be made of more large castings to reduce the number of components, and the interior will also reduce physical buttons as much as possible, and it is likely to be equipped with a Yoke steering wheel.
There is no information on prices, but prices are expected to decrease as manufacturing costs decrease. In the future, Tesla also made it clear at this year's investor day that the next generation of cars can be assembled by more people at the same time, and the cost will be reduced by 50%, which means that all Tesla vehicles, including the new Model 3, are expected to reduce prices in the future. Coupled with the impact of falling from 600,000 / ton to 199,000 / ton battery-grade lithium carbonate in recent months, whether new energy vehicles can open a new round of price war depends on who "shoots" first.
Write at the end
Now that the overall price of new energy vehicle batteries has been reduced, the cost of building a car will also be reduced to a certain extent, and if the sodium-ion battery with lower cost and more abundant resources is switched to in the future, the space for electric vehicle price reduction will be further expanded. At this moment, if car companies are willing to make profits, consumers will also be willing to pay, but from the current situation, domestic new energy vehicles obviously have no intention of reducing prices, therefore, given that Tesla has launched the first price war this year, many netizens are also looking forward to Tesla can reduce prices again, starting a new round of car market price war, if there really is a day, presumably it will be difficult to persuade consumers to pay money if they do not reduce prices.
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