Growing up with you, there is also the smart in memory.
Remember that small and cute smart brand?
Today, the smart brand has become the world's first brand to fully transform from a fuel vehicle to a pure electric vehicle, and has returned with a new look.
Brand new smart sprite #1
On April 25, the first member of the smart brand pure electric vehicle family, the new smart genie #1, was listed in Asia and took the lead in opening pre-sales.
The two models launched this time are Pro+, Premium, and the official pre-sale price range is 190,000-230,000 yuan (after subsidies for new energy vehicles and excluding paid options). It is understood that the new car is expected to start delivery in the fourth quarter of this year. Official data shows that within 24 hours of the launch of the new Smart Genie #1, the number of orders has exceeded 10,000.
Tong Xiangbei, CEO of Smart Brand Global, told China News weekly: "In the past 25 years, Smart has accumulated 2.2 million users worldwide, including a very deep user base in both the Chinese and European markets. Therefore, we are deeply involved in these two mainstream markets, fully renew the smart brand, and strive to achieve sustainable long-term business growth. ”
"Smart has grown up, and tomorrow's journey is the sea of stars." Tong Xiangbei said.
transformation
Since the 1990s, smarts with Mercedes-Benz halos, small and beautiful shapes, and calm handling of congestion and parking problems have been popular.
smart fortwo
However, in 2019, Mercedes-Benz stopped sales of smart fortwo and smart forfour due to the decline in the microcar market and the high cost of certification.
Of course, the smart story just pressed the rest. In January 2020, Mercedes-Benz Co., Ltd. and Zhejiang Geely Holding Group jointly announced that with the approval of relevant regulatory authorities, smart Automobile Co., Ltd., a global joint venture company for the Smart brand established by the two parties, was officially established to jointly operate and promote the transformation and upgrading of the Smart brand on a global scale.
According to previous news, the registered capital of the joint venture company is 5.4 billion yuan, and the two parties will each contribute 2.7 billion yuan, and Mercedes-Benz mainly obtains the corresponding shares in the form of smart brand investment. The two companies will play a synergistic role in R&D, manufacturing and supply chain, and are committed to building Smart into a world-leading brand of high-end electric intelligent vehicles.
In recent years, the new energy vehicle market has risen rapidly. According to the data, the production and sales of new energy vehicles in the first quarter of this year both exceeded one million, completing 1.293 million and 1.257 million units respectively, an increase of 1.4 times year-on-year. Fu Bingfeng, executive vice president and secretary general of the China Automobile Association, expects that the production and sales of new energy vehicles will reach 5 million in 2022, and the leading role in the world will be further highlighted.
In the face of the rising sales volume of the new energy vehicle market and the environmental protection trend of globalization, preemptively completing the electrification layout also means completing the layout in advance in the new competitive landscape. Now the new Smart Genie #1 has opened pre-sale, which also means that smart has been ahead of its contemporaries MINI and Beetle on the road to electrification.
Return
Two years flew by, and the new smart genie #1 arrived as promised.
Brand new smart sprite #1
What is the difference between the new model and the previous smart?
11 body colors, 4 interior styles, the whole car seems to maintain the original cute style. But the difference is that in addition to today's smart from a fuel vehicle to a pure electric vehicle, the most intuitive feeling is that smart has "grown up".
At present, domestic new energy vehicles are relatively hot in the two-end market. At one end, Wuling Hongguang MINIEV and Changan Benben EV are represented, focusing on the A0-level market below 100,000 yuan of the economic route; the other end is dominated by tesla and "Wei Xiaoli" as the representative of the new forces, focusing on the high-end new energy market of more than 250,000 yuan of intelligent technology.
The new smart genie #1 locks the target market in the range of 200,000-250,000 yuan, and in the new energy vehicle market, there are not many competitors in this field at present. In the fuel vehicle market, this segment is a place where soldiers must compete.
The new Smart Genie #1 was designed by Mercedes-Benz, built on the Vast SEA architecture, and developed by the Smart team in China. The size of the new smart genie #1 is closer to that of the Volkswagen ID.3 and Euler Good Cat.
"Although the products launched this time have become larger, in fact, the brand genes and tonality are in the same vein." Tong Xiangbei believes that the times are changing, urban travel methods are also changing, the new generation of smart pure electric products cover more market segments, will reach more potential consumers, the future will be launched more models.
The new smart genie #1 is equipped with a 66 kWh ternary lithium battery with a maximum pure electric range of 560 km (CLTC China light vehicle driving conditions). In DC overcharge mode (150 kW, 380 amps), it takes less than 30 minutes to increase the power from 10% to 80%.
In terms of market layout, Smart adheres to the development strategy of "China-Europe Dual-Core, Global Layout", focusing on China and Europe, the two largest electric vehicle markets in the world. Among them, in the domestic market, nearly 150 independent sales and service outlets will be gradually rolled out in 2022, covering more than 40 domestic first-tier, new first-tier and second-tier cities.
After growing up, can the new smart be positioned in the rapidly rising new energy vehicle market and win the recognition of the market? Consumers will make choices with real money.
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