Smart Genie #1 recently announced pre-sale prices. The two models launched are Pro+, Premium, and their official pre-sale price range is 190,000-230,000 yuan (after subsidies for new energy vehicles and excluding paid options). If you buy a fuel car at this price, you can buy a joint venture brand B-class car. And smart genie #1 is just a pure electric car, similar electric cars in China, BYD dolphins, Euler good cats, that is, more than 100,000.
So I don't know how everyone will feel after seeing this price. But I personally think the price is still very expensive. Because smart itself is not a high-end luxury brand and will not, because he was originally a subsidiary of Mercedes-Benz and luxury.
Whether a car is luxurious or not, in the final analysis, depends on its design, materials, and workmanship, not on its brand. From its birth to the present, the smart brand has always been the positioning of urban scooters. How can such a positioning support high-end prices?
So when the new car was released online, I don't think most people were optimistic about the car's prospects. Because there are many similar models in the Chinese market, and the price is half cheaper than it.
Above: A two-door version made by netizens
In addition to the price factor, I think another reason why users are disappointed with this car is that he has lost the essence of the brand.
What is the essence of smart's brand? It is the ultimate small size, and it is very convenient to walk in the city road. It is precisely for this reason that the brand's models are very cheap and popular in the European market.
But since Geely joined, the brand has been repositioned, and if it continues to take the extreme small size route as before, then it is only suitable for the European market, not in China and other countries. So I had to enlarge its size.
Above: The four-door version of the real car (top) The double-door version made by netizens (bottom)
So netizens changed to a two-door version of the model on the basis of the Smart Genie #1 model. It is the picture above that we can clearly find that when the size is reduced to a two-door model, the entire model is in a cute state and suddenly found back. This seems to be the smart brand, what it should look like.
Above: Smart double door version (top) The double door version made by netizens (bottom)
Moreover, the double-door model and the current smart model also have continuity, and it can be said that the double door is the essence of the smart brand.
If this brand continues to maintain a niche route, then although the audience in the Chinese market may not be so extensive, but with niche positioning, it can still set a relatively high price, only for special user groups, so its brand image may be higher.
But now the smart brand has given up the original extreme small size, today's model size is larger and more ordinary, without the original personalized label, coupled with a relatively expensive price, so in the Chinese market only with the influence of the smart brand, it seems that it can not support the price of 200,000.