With 26,116 units sold in a single month, The Wuling Hongguang MINI EV once again became the sales champion in the field of new energy. In fact, this data is still a significant contraction compared to its peak, the car once sold more than 50,000 per month, writing down the milestone moment of independent car-making forces. Although many people believe that the success of the car stems from the low price, there are not a few cheap models throughout the industry. The reason for its great success is closely related to its precise positioning and excellent quality, after all, consumers are becoming more and more shrewd and will not act as "wrongdoers".
In fact, a long time ago, the outside world was not interested in the field of micro-electric vehicles. It is the general consensus that the profit is small, the volume is small, and the grade is low, but Wuling Automobile has taken the side of the sword and launched the MINI EV strongly, almost changing the industry situation by itself. The soaring Wuling Hongguang MINI EV has caused many shocks with amazing sales again and again, and many rivals have emerged, and models such as ice cream hope to replace it. In the face of a new competitive environment, Wuling Motors is also about to launch a new scooter to defend its current leading position.
The new car is also positioned as a miniature electric vehicle, mainly used for short-distance transportation. Under the stock market, the cake is so big, Wuling Automobile wants to eat the largest piece, only relying on MINI EV obviously can not achieve the purpose. The car is more avant-garde and radical in design, and it is very outstanding in terms of personalized elements. It hopes to be recognized by young consumers, and will increase its efforts in publicity work in the future.
The front face of the new car is full of imagination, and the upper cover and the front cover are added through decoration, which is directly connected to the outer rearview mirror, which not only improves the overall recognition, but also strengthens the visual extensibility. The closed central network highlights its pure tram identity, while the headlight group is more rounded and slightly refined. However, it should still be equipped with halogen light sources throughout the series, and may support optional LED headlight groups. The front bar is covered with a large area of black trim, which is aggressive.
The side of the new car is interesting, and the hidden A-pillar looks quite trendy, while also expanding the viewing field and optimizing the driving experience. The bottom of the rear side window is connected to the middle waistline, which in turn improves the visibility of the rear passengers. There is a clear concave under the door, and the three-dimensional feeling is more prominent. The door handle is in the B-pillar area, and if you don't look closely, you think it's hidden. The rear shape of the new car and the front face echo each other, the transverse light strip is very eye-catching, and the tail light group has a built-in split light source, which is very eye-catching after lighting. Overall, the new car is more aggressive than the Wuling Hongguang MINI EV and more cordial for younger friends.
Although it will certainly not be too expensive in terms of price, the new car has no compromise on the interior configuration. Its overall layout is highly similar to Wuling Hongguang MINI EV GAMEBOY, and its appearance is worthy of recognition. The two-frame steering wheel is average in size, but it is still very convenient to control. The instrument panel and the central control screen are integrated together to create a richer scientific and technological atmosphere. In addition, the new car will also be equipped with dual screens, showing the strength of the level.
At present, the name of the new car has not been officially announced, but the AirEV logo can be clearly seen in the rear part of the car, which may become its final name. The new car is positioned higher than the Wuling Hongguang MINI EV, but the price will not be much higher, and it will continue to attract consumers' attention with a people-friendly route. The car will reach 305 kilometers in terms of cruising range, which is very convenient for short- and medium-distance transportation. It will also support fast charging technology, which is improved in practicality.
Although The Wuling Hongguang MINI EV is still in a dominant position at present, the opponents behind it are pressing step by step, hoping to become a new pin crown. AirEV will definitely dilute some of its potential market share after it goes public, but from a global perspective, it will still promote Wuling Motors to expand its influence. The two will complement each other, enriching the brand's product matrix and expanding the customer base.
Prior to this, the 2022 Wuling Hongguang MINI EV scenery debuted and became the focus of many media attention. The new car has brought a total of 6 models this time, and the selection is very rich. It has been slightly adjusted in appearance, looking more avant-garde and aggressive, and the sporty atmosphere has been significantly improved. The car is also equipped with a new low wind resistance wheel hub, which can effectively reduce the wind resistance coefficient and thus alleviate the power loss. The new car also has an improved interior, and some models will be equipped with Nappa technology, which is even better in grade. The overall cost performance of the car is very good, and it is not difficult to keep the pin crown position.
However, at present, Wuling Hongguang MINI EV is still facing severe challenges, taking Chery QQ ice cream as an example. The car has a broad customer base and is very popular among consumers. After its official listing, it showed strong competitiveness, almost touching the 10,000-vehicle mark in January this year, becoming a presence that cannot be ignored in the market, and the outside world is generally optimistic about its development prospects. In addition, the Ben E-Star and Sihao E10X also played well, and the pressure on AirEV's shoulders in the sales war can be imagined.