The small car market, which used to be dominated by Toyota Vios, Chevrolet Sailo, and Volkswagen Polo, has now undergone earth-shaking market share changes with the launch of new energy products from autonomous automakers. In the sales statistics of February 2022, BYD's "dolphin" and Euler's "good cat" squeezed out YARiS L Zhixuan, Fit and other models, ranking first and third in the small car market with a single monthly performance of 8565 units and 4066 units, respectively, and these two cars are also the small cars with the largest delivery volume in the domestic narrow passenger car market in 2021. Among them, the Euler good cat with hatchback design has achieved a good result of 50,000 + vehicles in a single year through 6 consecutive rises and a year-end breakthrough, which is also the best single-year record for pure electric small cars so far. So, at a time when hatchbacks are getting thinner and thinner, how did Euler Good Cat win back the market with such a positioning?
In fact, through the design of the appearance, it is not difficult to find that although the Euler Good Cat is a small hatchback hatchback, it is not the same as the Polo, Fit, YARiS L Zhixuan we see in the fuel vehicle market, rather than emphasizing the hatchback, it is more like the retro car style seen in the European market in the past.
The compact body uses a three-dimensional spherical style in all body panels, lines and even functional area structures, such as the circular retro headlights that appear at the front of the front wheel arch, such as the waistless muscle structure of the doors, etc., just like the Porsches did.
At the same time, from the A-pillar to the entire roof structure cover are also sprayed black (some models are white), although it retains the main paint spray of the body panel on the C-pillar, and adopts the B-pillar of the metal patch, but these are more like small embellishments, like some coupes, SUVs like the suspension roof is its main style.
Many people will definitely say that the taillights cannot be found on the hatch of euler's good cat, in fact, the all-black taillights are placed at the bottom of the rear windshield, and are included in the inner structure through the windshield, which is well hidden when it is not lit, and this design can actually play a role in reducing the tail wind resistance and guiding the surface airflow.
The exquisite and plump design language will indeed please female users for Euler Good Cat, and Euler, who has the positioning of a female car brand itself, has also achieved female friendliness in the cabin of Good Cat.
The minimalist center console doesn't have as many bells and whistles, but through the top ring around, there are a lot of chrome metal decorations, and it still does not lower its own grade. In addition, through the knob to change gears, through the three-dimensional twist to adjust the air conditioning, and then through the touch screen or voice interaction to adjust the navigation, air conditioning and even the sunroof and other functions and leather accessories, these will be relatively easy to grasp and do not affect the driving process.
In addition, 7.0 + 10.25-inch dual LCD screen has also become a standard accessory, including wireless charging pad, face recognition, panoramic sunroof, steering wheel heating, induction tailgate, etc., and even the front row of heating / ventilation electric massage seats, etc. will be used to enhance the comprehensive texture of the cabin, these will also be to improve the so-called cabin quality of things, not only female car owners value, male car owners will also like.
In terms of other functional configurations, Euler Good Cat can also obtain non-boiling panoramic images, cruise control, 4 USB interfaces for the whole car, automatic air conditioning, leather seats and other accessories, and can realize the L2 level assisted driving system, full-speed adaptive cruise, automatic parking and blind spot warning function by installing the optional intelligent assisted driving gain option bag (optional price of 10,000 yuan).
Of course, it should be noted that euler good cat is still a small car after all, but also a small hatchback, its 4235/1825/1596mm body size even with a 2650mm body wheelbase, or limit its ride space performance. For women under 175cm, the cabin is quite friendly, but if you encounter male passengers above 175cm who are still a little blessed, their back seats will appear more crowded, although they will not touch the top, but the leg margin of 1 fist and the head space of 2 fingers are indeed not very rich.
But Euler good cat in the power is not to be picked, a permanent magnet synchronous motor can provide a maximum power of 105 kW (143Ps) and a maximum torque of 210 N· m, starting and rear acceleration can maintain sufficient kinetic energy. Although the rear axle of the vehicle is a longitudinal arm twist beam rather than a single suspension, the low-profile hatchback maintains a good positioning in lane change and steering, which in itself is a good cat for Euler as a commuter car, and comfort is naturally the first element, isn't it right?
In addition, Euler good cat in the endurance will be divided into 400km standard endurance, 500km long endurance two versions, both support 0.5 hours of fast charging, and can enjoy the first owner of the lifetime warranty service (unlimited years / unlimited mileage), the former in the small pure electric vehicle is a longer endurance standard, while the latter can slightly solve the biggest hidden dangers of pure electric vehicles.
Write at the end
It is not difficult to see that in the vehicle style design of Euler Good Cat, the classic European high-end commuter car taste has been called out, and although it has no intention of benchmarking BMW MINI in positioning, the brand positioning that can be aimed at female users has explained everything. More importantly, the vehicle's key powertrain, endurance and on-board standard configuration in the case of meeting the market just needs, but also maintain a relatively high grade, which must also be an important reason for Euler good cat to quickly stand in the market.