Despite the limitations of the epidemic and production capacity, Great Wall Motor's operating performance in the first quarter of 2022 remained stable and upward. According to the latest quarterly report, Great Wall Motor's operating income in the first quarter of this year reached 33.6 billion yuan, an increase of 8.04% year-on-year, and its net profit reached 1.6 billion yuan.
Great Wall said that in the first quarter, the company's models based on lemon, tank and coffee intelligence three major technology brands accounted for 70.4%, intelligent models accounted for 84.5%; the product structure continued to optimize, the average price of bicycles reached 119,000 yuan, an increase of 29.12% year-on-year.
At present, Great Wall Motors has begun to return on the market based on the strategy of category innovation, and each model is gradually establishing brand advantages in the segmentation field. As a representative, as of the first quarter of 2022, the cumulative number of users of tank 300 has exceeded 100,000; euler good cat has sold 19,460 vehicles in the first quarter, a year-on-year increase of 240%.
Wei brand mainly coffee family series models, successively launched the Macchiato DHT, Macchido DHT-PHEV, latte DHT and mocha DHT-PHEV, Wei brand latte DHT sales continued to rise, sales reached 2,576 units in March, an increase of 8% month-on-month.
On the intelligent track, the Mocha DHT-PHEV, which was listed in March this year, lays out a high-end new energy market of more than 300,000 yuan, with NOH high-end intelligent driving and 204 km WLTC ultra-long pure electric endurance, creating a new category of "0 anxiety intelligent electric".
According to data from Great Wall Motors, the Group's Mo Mo Zhi Xing has helped users achieve an assisted driving mileage of more than 7 million kilometers; in the first quarter of 2022, the monthly growth rate of HPilot at the end of 2022 exceeded 200%. It is reported that as a large-scale mass production of urban auxiliary driving products of the Great Wall Group, "NoH of the City of Milli" will be officially listed in the near future.
At the same time, Great Wall Motors continues to open up new categories of markets. On March 18, the first product of the tank brand business luxury series, the Tank 500, positioned itself as a medium and large business luxury SUV to meet the needs of users for high-quality travel in all scenarios such as business, home, travel, and off-road.
Relying on the perfect globalization system, Great Wall Motors has successively landed in overseas markets. According to the report of the National Automobile Association of Chile, in February 2022, Great Wall Motors sold 1,131 pickup trucks in Chile, an increase of 38% month-on-month, with a market share of more than 19%, and won the overall sales champion of the pickup truck category that month.
During the 43rd Bangkok International Auto Show in Thailand, Great Wall Motors took the Haval H6 HEV, Haval H6 PHEV, Haval JOLION HEV and Euler Good Cat on stage, and exhibited the Euler Good Cat GT and Tank 300 HEV concept car for the first time in the Thai market. This year, Great Wall Motors will launch a number of new energy models in the Thai market, while expanding and improving its sales and charging service outlets.
As an important market for global models, Great Wall Motors has also achieved remarkable results in South Africa. In January and February 2022, Great Wall Motor's third-generation Haval H6 had a 15% share in the South African compact SUV segment, ranking first in the local segment for two consecutive months. Haval JOLION went public in April 2021 and won the market segment sales championship in its first month, with Haval JOLION selling more than 8,000 units in South Africa as of March 2022.