Recently, Great Wall Motors released the sales data of the Russian regional market, and in 2021, Great Wall Motors' sales in Russia and surrounding markets exceeded 40,000 vehicles, a record high. Among them, 39,000 new cars were sold in the Local Market of Russia, an increase of 125% year-on-year, and the market share increased by 1.2%, winning the first place in the sales of Chinese car brands in the Russian market, the top ten overall car brand sales, and ranking seventh in the SUV + pickup segment. At present, Great Wall Motors has more than 180,000 units in the Russian market.
The iteration of new products accelerates and promotes the intelligent upgrading of the brand
In March 2021, the flagship model 2021 Haval H9 was launched in Russia, and the intelligent configuration such as multimedia systems was upgraded to meet the needs of users with modern technology concepts and technologies. Since its listing, it has been favored by users and has become a landmark product of China's hardcore off-road SUV; in May 2021, Haval JOLION was listed in Moscow in the form of a fan co-creation conference, equipped with a new lemon technology platform, equipped with intelligent technology configuration, impressing young users with intelligent strength, and becoming a best-selling model of the Haval brand; in June 2021, the Great Wall Gun landed on the Russian market, the strong appearance of the Great Wall Gun, combining leading technology, rich configuration, excellent off-road and bearing characteristics and other hard-core strengths, Win the favor of Russian users.
Sales network exceeded 118 deep ploughing localization strategy
Great Wall Motors regards Russia as an important market for global layout. Under the empowerment of highly intelligent production strength, haval F7, F7x, H9, JOLION and other models have been localized in Tula plant.
At the same time, Great Wall Motor's engine plant in Russia is under intense construction, and it is planned to complete construction and put into operation by the end of 2022, with an annual production capacity of 80,000 engines, which will provide engine production and assembly for more than 90% of Haval products produced in Russia. In the future, Great Wall Motors will continue to deepen the localization of the industrial chain in the core areas of transmission, electronic control module and vehicle control system, become the foreign automobile brand with the highest localization level in the Russian automotive industry, continuously meet the needs of local consumers, and rely on the location advantage of the Tula factory to continue to expand the export scope of Tula factory real estate vehicles to the CIS region and accelerate the advancement of the globalization strategy.
In Russia, more and more dealer groups are joining Great Wall Motors. At present, Great Wall Motor's sales and service network in Russia has exceeded 118, achieving 100% coverage of core sales cities, including central, southern, North Caucasus, northwest, Volga, Ural and Siberian regions, while radiating to neighboring countries in Russia, creating new experiences for local users with high-quality products and services.
Innovative marketing cross-border out of the circle Great Wall Motors has won many awards
In 2021, Great Wall Motors will make efforts to cross-border marketing, and intelligent and young brands will be more deeply rooted in the hearts of the people.
In May 2021, the annual new Haval JOLION achieved the perfect combination of the press conference and the co-creation of fans; as the first Russian car brand to enter the field of e-sports, in 2021, Great Wall Motors continuously exclusively sponsored the strongest Dota 2 team in Russia to Virtus.Pro, and cooperated to launch the JOLION series video "hello model", through the "MORE, LIKE, TEST, DRIVE" scenario to show haval JOLION's intelligent intimate configuration, Further integrated into the lives of young Russian consumers, injecting new connotations into the brand.
In September 2021, Haval tried the JOLION TIKTOK Challenge for the first time, and gained more than expected user co-creation video interaction and many young user fans. At the same time, offline cross-border cooperation with Russia's leading supermarket brand METRO has promoted the popularity of JOLION products to a new high; in November 2021, Haval sponsored the Russian first-line trend magazine "OK! The 2021 Person of the Year Awards Ceremony and the title of "Breakthrough of the Year" award, this cooperation makes the fashion trend charm and the Haval brand perfectly integrated.
Through continuous deepening in the field of marketing, Great Wall Motors has demonstrated the strength and image of intelligent technology products, and for this reason, Great Wall Motors has won many awards in Russia.
In February 2021, Haval won the "Digital Communication Award 2021" from AKMP (Russian Communication and Media Alliance); in April 2021, Haval Brand won the "Chinese Brand Leader" award from the authoritative automotive media Za Rulem for its outstanding market performance; in September 2021, Haval JOLION won the 16th National "SUV of the Year 2021" award from the Russian 4X4 Club just 4 months after its listing, nominated by the "Blogger Jury". Compact crossover" stands out.
Great Wall Motors adheres to the user-centered approach in the Russian market, and through the comprehensive creation of localization, the car has changed from a "luxury" to a mass consumer product, winning the favor of more and more users. In 2021, Great Wall Motors held the third anniversary celebration of HAVAL CLUB in Vladimir, known as the "Holy Land of Russia", and carried out a full-life cycle owner experience interaction to further enhance users' awareness and loyalty to the Great Wall Motor brand.
In 2022, Great Wall Motor will adhere to the user-centric and localization development strategy, deeply cultivate the Russian market, and provide more thoughtful travel products and services for Russian consumers.