The trend of global economic integration in today's world is constantly strengthening, the changes in the international automobile competition pattern are intensifying, and brand globalization has become a major trend of development. Looking at the growth experience of the world's top 500 multinational companies, almost all of them have a global expansion strategy. Chinese auto brands have begun to increase their global layout and actively participate in international competition.
As the head car company of Chinese brands, Great Wall Motors has continuously accelerated its global development in recent years, and has accelerated its landing in research, production and sales. In the past 2021, Great Wall Motor achieved overseas sales of 142,793 units, an increase of 103.7% year-on-year, a record high. The cumulative overseas sales of more than 900,000 vehicles, the vehicle exported to more than 170 countries and regions, in the global market to show the charm of Chinese cars.
A variety of new cars are listed overseas, and the global sales territory continues to expand
Products are the key to a car company going to sea. In 2021, Great Wall Motors' third-generation Haval H6, Haval H6 HEV, Haval JOLION, Haval JOLION HEV, Euler Good Cat, Great Wall Cannon and other global products are listed in many overseas markets, and Haval H6 PHEV, Tank 500 HEV, HAVAL DARGO also ushered in overseas debuts, with wave after wave of overseas new car trends, continuing the global popularity of products and brands.
Based on the increasingly perfect matrix of overseas products, in 2021, Great Wall Motors will deepen its advantages in the market and continue to maintain its leading position in overseas markets such as Russia, Australia, South Africa, Saudi Arabia and Chile. For example, in the Russian market, it ranks in the TOP3 of the SUV market; in the Australian and New Zealand market, it has become the fastest growing Chinese brand in local sales.
At the same time, Great Wall Motors is also actively exploring new overseas markets, successively landing in thailand, Egypt, Nepal, Brunei, Pakistan, Laos and other new markets, with the advantages of global intelligent technology new products, to win the reputation of overseas users.
In Thailand, Great Wall Motors released the Thai market strategy, based on the brand value of "new energy, new intelligence, new experience", successively listed haval H6 HEV, Euler good cat, Haval JOLION HEV three intelligent new energy vehicles, and established an offline user experience center, new retailer super experience store and brand store, built an online + offline service network, injected more new vitality into the transformation and upgrading of Thailand's automotive industry.
In Europe, Great Wall Motor has released a European strategy to point to the luxury and new energy markets, and has established a European headquarters, which is methodically promoting the landing of models such as Coffee 01 PHEV and Euler Good Cat. With the listing of follow-up products, the first-mover advantage of China's new energy and intelligent automobile industry is expected to be further implemented on a global scale, thereby consolidating the global influence of Chinese automobiles in the field of luxury and electric vehicles.
Successively "won" two vehicle plants The global production layout continues to improve
With the continuous efforts of new products and new markets, Great Wall Motors is still improving the support system behind it.
After the Tula plant in Russia, Great Wall Motor's second overseas full-process vehicle plant, Rayong, Thailand, was put into operation on June 9, 2021. As an important measure of Great Wall Motors in response to the national "Belt and Road" strategy, the Rayong plant means that ASEAN has become an important window for Chinese automobiles to enter the global market.
With the production of the Rayong plant, haval H6 HEV, HAVAL JOLION HEV and other new products have been successfully localized overseas production and listing, further deepening the development of the Thai and even ASEAN markets.
In the South American market, Great Wall Motors has made breakthroughs. In 2021, Great Wall Motors and Daimler Group formally signed an agreement on the acquisition of the Mercedes-Benz plant in Brazil. According to the asset acquisition agreement signed by the two parties, the Plant in Iracemapolis, Brazil, including land, plant, machinery and equipment, etc., will be handed over to Great Wall Motors. After the completion of the intelligent upgrading and transformation, the plant will accelerate the development process of Great Wall Motors in the South American market, efficiently open up the local market in Brazil, and further strengthen its influence on the South American markets such as Chile and Uruguay, bringing a new overseas increment to Great Wall Motors.
Including the above two plants, Great Wall Motors has formed 13 domestic full-process vehicle production bases, four overseas full-process vehicle production bases, and five overseas KD plants around the world. According to the plan, Great Wall Motor will also build a new KD factory in Egypt, Pakistan and other markets, further enriching the company's global intelligent manufacturing capabilities and supporting the delivery of a number of hot products.
It can be said that 2021 is a year of continuous deepening of Great Wall Motor's globalization strategy, along with the galloping of a variety of global models overseas, Great Wall Motors is winning the favor of many overseas users with high-quality product quality, leading electrification and intelligent strength, with the double breakthrough of quality and quantity, and continue to refresh overseas users' cognition of Chinese automobile brands.