From the flourishing of the Haval brand, to the multi-point blossoming of tanks, Euler and Wei brand, and then to the advent of the high-end new energy brand Sharon Zhixing, Great Wall Motors successfully achieved the goal of "two legs" walking in SUVs and cars in 2021. According to the latest 2021 performance report released by Great Wall Motor, in 2021, The total revenue of Great Wall Motor reached 136.317 billion yuan, an increase of 31.95% year-on-year; the net profit was 6.781 billion yuan, an increase of 26.45% year-on-year.
At the same time, Great Wall Motors' global footprint continues to expand, becoming another engine of performance growth. On January 27, Great Wall Motor's Plant in Brazil was officially handed over and is expected to start operations in the second half of 2023.
The average price of bicycles continues to rise
2022 ushered in the new energy year
In 2021, under the double blow of repeated epidemics and chip shortages, the domestic passenger car market is under great pressure. However, in this context, Great Wall Motors still achieved a substantial year-on-year increase of 15.2% with cumulative sales of 1.281 million units, which is more than three times the industry average growth rate (4.4%).
Great Wall Motors said that the overall improvement of annual performance stems from the past year of Great Wall Motors, Great Wall Motors continues to adhere to category innovation, create a new era of "tide brand, tide products", promote the establishment of tank brands and the global debut of Salon Motors, and launch more than 30 new products such as Haval Red Rabbit, Haval Divine Beast, Wei Brand Mocha, Wei Brand Machido DHT-PHEV, Wei Brand Latte DHT, Tank 300 City Edition, Tank 500, Euler Good Cat GT and so on. The data shows that the average selling price of Great Wall Motors's bicycles in 2021 will increase to 106,400 yuan, an increase of 14.50% year-on-year.
"China Times" reporter learned from Great Wall Motors that 2022 is the big year of Great Wall Motors' new energy products, the Euler brand will launch new models of ballet cat, punk cat and lightning cat, Wei Brand will be fully new energy, lemon hybrid DHT, hydrogen energy related technologies will continue to land. In addition, models such as the Tank 500 will also be available this year.
For the future development plan, Great Wall Motors said that in the field of intelligence, the company will continue to improve the level of product intelligence on the basis of haval, Weipai, Euler, tanks and Great Wall guns to achieve vehicle networking application coverage, and continue to expand the coffee intelligent ecological alliance circle, the number of coffee intelligent partners will exceed 150. In the field of electrification, in 2022, Great Wall Motor Dayu battery technology will be applied to its new energy series models to improve the safety level of power batteries, and cobalt-free batteries will be installed on more models.
Spend tens of billions of dollars to lay out Latin America
Brazil pushes 10 models in 3 years
Shortly after the release of Great Wall Motor's annual results, good news came from Brazil. On January 27, Local time in Brazil, Great Wall Motors officially accepted the Plant in Iracemapolis, Brazil, which is expected to be put into operation in the second half of 2023 after intelligent and digital transformation and upgrading, with an annual production capacity of 100,000 vehicles, and will radiate throughout Latin America in the future. It is reported that in the next 10 years, more than 10 billion reais (about 11.5 billion yuan) will be invested to deepen the layout of the local industrial chain, build local science and technology enterprises, focus on electrification and intelligence, and strive to become the leading brand of new energy vehicles in the Brazilian market.
The Brazilian auto market is one of the top ten markets in the world, and the market potential is huge from the current car ownership. As the leading market in Latin America, Brazil has a sound automobile industry foundation and will become the strategic support for the global development of Great Wall Motors. Li Yachao, vice president of regional marketing of Great Wall Motors in Brazil, said that Great Wall Motors will launch the GWM brand and the Euler brand in the Brazilian market, the GWM brand will introduce three category brands of tanks, Haval and Great Wall Cannon, and Euler will position high-end pure electric brands; in the next 3 years, it will launch 10 100% new energy power products in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles, and the first product is scheduled to be listed in the fourth quarter of this year. It is worth mentioning that Great Wall Motors' products in the Brazilian market are all intelligent vehicles, and all products will be equipped with the Internet of Vehicles, L2 level intelligent driving assistance systems, and will launch the first 5G car in the Brazilian market.
Official data show that in 2021, Great Wall Motor achieved overseas sales of 142793 units, an increase of 103.7% year-on-year, a record high. The cumulative sales of overseas vehicles exceeded 900,000 units, and the complete vehicles were exported to more than 170 countries and regions. At present, Great Wall Motor has formed 13 domestic full-process vehicle production bases, 4 overseas full-process vehicle production bases and 5 overseas KD factories in the world. The "China Times" reporter learned that in the future, Great Wall Motors will also build a new KD factory in Egypt, Pakistan and other markets. In 2022, Wei brand and tank brand will be listed and delivered overseas with WEY Coffee01 and tank series models, and more models of Haval brand, Euler brand and Great Wall pickup truck will also go overseas, focusing on Russia, Australia, South Africa, Saudi Arabia, Chile and other advantageous markets, while continuing to explore more overseas markets such as Europe and Thailand. According to the plan, in 2025, Great Wall Motors plans to achieve the goal of global annual sales of 4 million vehicles, of which 80% will be new energy vehicles, overseas sales exceed 1 million vehicles, and annual revenue will exceed 600 billion yuan.
Responsible Editor: Li Yan'an Editor-in-Chief: Yu Jianping