"Happy Spring Festival" is an important overseas cultural exchange activity for the mainland to spend the Chinese New Year with many countries around the world, share Chinese culture and build a harmonious world. After more than ten years of development, "Happy Spring Festival" has become an important brand activity in foreign cultural and tourism exchanges and an important carrier for Chinese culture to "go global". While creating a festive atmosphere of "global music and art appreciation", the Spring Festival culture is more and more widely recognized and widely accepted by the world, and the Spring Festival is becoming more and more a worldwide festival. The 2022 "Happy Spring Festival" was launched simultaneously around the world on January 27, and also kicked off Shanghai's participation in the global "Happy Spring Festival" overseas activities. At the beginning of the Spring Festival, the Foreign Affairs Office of the Shanghai Municipal People's Government, together with the Propaganda Department of the Municipal Party Committee, the Municipal Bureau of Culture and Tourism, and the Shanghai Radio and Television Station, carefully created a cloud exhibition program entitled "Greetings from Shanghai", which presented a wonderful and colorful cultural performance program rich in Shanghai's Shanghai Characteristics to the people of Colombia, Mexico, Trinidad and Tobago, Panama and other Latin American and Caribbean countries through the Shanghai Sister Cities and local embassies and consulates.
2022 is the 50th anniversary of the establishment of diplomatic relations between China and Mexico and the 42nd anniversary of the establishment of diplomatic relations with Colombia, and from the end of January to February 2022, the "Greetings from Shanghai" series of cloud exhibitions has been successively passed through many mainstream television stations such as Colombia National Television, Bogotá Television, Mexico National Culture Television Channel 22, Mexico State Television, Jalisco Television, Mexico City Capital 21, etc. Online new media and combined with important local celebration activities and crowd gathering offline square large screens and other ways to push the exhibition content. More than 80,000 people in the Caribbean, including Colombia, Panama, Trinidad and Tobago, watched on television and the Internet, reaching about 180 million people. This is another active design and vivid practice of Shanghai's foreign exchanges during the COVID-19 epidemic, which outlines the picture of the first line of cloud culture and the hearts of the people of China and Latin America.
Ruth, the former Colombian consul general in Shanghai, who studied in China for ten years, praised the show and couldn't help but burst into tears when she saw the familiar Scene of Shanghai. She said that Shanghai is one of the most active, open and innovative regions in China, a model for the development of a super-large smart city, and an unforgettable place for international students and economic and trade talents from all over the world to linger and start a business. She hopes that through such activities, a cultural window for the people in Latin America to understand China and witness the development of China's modernization can be further opened.
The "Greetings from Shanghai" cloud performance program brings together high-quality literary and artistic programs such as song and dance, opera, acrobatics, musical instruments, and mime opera, and brings together well-known art troupes in Shanghai such as the Shanghai Symphony Orchestra, the Shanghai Chinese Orchestra, the Shanghai Song and Dance Troupe, and the Shanghai Peking Opera House. Starting from the Guangfulin Cultural Site, which is "the root of Shanghai and the source of the Haipai", the Guangfulin Cultural Site shows the audience the urban style of "Embracing Hundreds of Rivers, Pursuing Excellence, Enlightened wisdom, and Being Humble". On the stage, masters gathered and celebrities gathered. Famous conductor Yu Long, "The Light of Chinese Ballet" Tan Yuanyuan, "Intangible Cultural Heritage" Representative Inheritor of Haipai Paper-cutting Li Shoubai, Xiao Jie, world champion of street dance, Zhang Shuangjian, a post-90s mime boy, and Aaron, a post-00s genius piano girl, performed on the same stage. Through the beautiful pictures, it showed the development path of China and the world, peace and dreams, unity and friendship, and the exhibition and performance activities also attracted fans, including Wei Qiang, the Chinese ambassador to Panama, who frequently praised the activities.
This event is the first time that Shanghai has tried to carry out large-scale online cultural exchanges in Latin American and Caribbean countries using local mainstream media platforms, and it is also an important practice to enhance Shanghai's international communication capabilities and realize the intentional practice of Shanghai culture "going out". The Propaganda Department of the Municipal Party Committee and the Shanghai Bureau of Culture and Tourism integrated high-quality resources, carefully selected programs that highlighted the characteristics of Shanghai and met local needs, and through the careful polishing of Shanghai Television Station, the integration of several 10 program editors into a coherent performance, through multilingual communication such as Spanish and English, comprehensively showed the urban spirit and style of China, especially Shanghai, "inclusive of all kinds of rivers, the pursuit of excellence, enlightened wisdom, and humility" to Latin America and the Caribbean.