For products that go to Latin America, it is very important to get user attention, so it is very important to seize marketing hotspots, stimulate communication, increase exposure, and promote growth. This article focuses on the hot marketing nodes in Latin America in April, which is worth paying attention to and collecting!
April Marketing Calendar Node
April 1, April Fool's Day
April 8, brazil Mother's Day countdown to one month
April 10, the monthly countdown to Mother's Day in Latin America
15 April, Chilean Food Festival
April 10 - April 16, Holy Week holidays
April 17, Easter
April 18, Brazilian Friends Day
World Earth Day, April 22
23 April, World Book Day
On April 26, Brazilian football goalkeeping day
April 28, Brazilian Mother-in-Law's Day
April 30, Mexico/Colombia Children's Day
April 1 April Fool's Day
Keywords: slur, pleasure, ridicule.
For games, pan-entertainment and other products, it is possible to design small activities with corresponding themes from the perspectives of "white lies" and "interesting deceptions" to promote product sharing and user coverage to achieve wider dissemination.
For e-commerce products, it is recommended to do corresponding promotional activities from the entry point of "fools are not stupid".
April 8 Mother's Day in Brazil | countdown to one month
April 10 Mother's Day in Latin America | countdown to one month
Keywords: maternal love, gratitude, warmth.
Mother's Day in Brazil is May 8 and In Latin America it is May 10. Mother's Day is still a month away, so it is recommended that merchants prepare hot products in advance, such as beauty kits, skin care products, cosmetics, massage kits and other promotional activities. At the same time, mutual entertainment products can also take advantage of the opportunity to spread theme activities such as gratitude, maternal love, family, and transmission of love.
15 April Chilean Food Festival
Keywords: food, gratitude, promotion
April 17 Easter
Keywords: hope, easter eggs, holidays
This day is the Easter of the West, there are "hope", "Easter eggs", "holidays", "rabbits" and other elements, so in addition to the theme of the festival itself, for e-commerce, education, pan-entertainment and other products, you can also do maternal and infant theme / parent-child theme activities, driving the sale of peripheral products.
April 18 Brazilian Friends Day
Keywords: friendship, gifts
April 22 World Earth Day
Keywords: environmental protection, green, ecological protection
Protecting the earth, protecting animals, protecting the environment, and defending green is already the consensus of human beings around the world. At the marketing node of Earth Day, no matter what the product, it can take advantage of the situation from the perspective of "advocating environmental protection", "green environmental protection", "sustainable development" and so on, highlighting the sense of social responsibility of products and brands, so as to enhance user favorability and achieve growth.
23 April World Book Day
Keywords: read, knowledge, share
For this marketing node, you can use elements such as books and knowledge to take advantage of the situation. For education, social networking, e-commerce, audio/video, pan-entertainment and other products, it is a good opportunity to take advantage.
April 26 Brazilian Football Goalkeeping Festival
Keywords: football, sports, national entertainment
In Brazil, it can be said that the whole people love football, for games, e-commerce, and interactive entertainment products that go to Brazil, it is recommended to avoid gender bias in marketing, and take "football" and "sports" as the entry point to provide corresponding interactions, discounts and other activities.
April 30 Children's Day (Mexico/Colombia)
Keywords: child, happy, interactive
In Mexico and Colombia, Children's Day (Día del Nin o) falls on April 30. At this marketing node, games, e-commerce, and interactive entertainment products can not only focus on children's themes and parent-child interactive themes, but also distribute from Children's Day, launch theme marketing activities for adults, find similar touchpoints, trigger user resonance, and thus obtain effective growth.
Latin America / Latin America
Grasp the marketing hotspots, attach importance to localized operations, and make good products with temperature and heat. Whether it is games, e-commerce, interactive entertainment, education and other industries, there are opportunities to achieve effective growth in the Latin American market with unlimited potential. At the same time, overseas products should pay more attention to the problems of payment, traffic, and monetization in Latin America.
Pagsmile Latin America Payment is a one-stop Latin American cross-border payment platform that integrates mainstream payment methods in Latin America, provides local and efficient collection and payment solutions, provides efficient and convenient payment experience for games, e-commerce, online entertainment, software applications and other industries from all over the world to Latin America, meets the various customized needs of merchants, and helps enterprises succeed in Latin America.
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