December 13 news According to Canalys, Xiaomi is currently the largest smartphone manufacturer in Peru, ranking second in Colombia, with a market share of 31% and 27% in the third quarter of 2021, respectively, and the third overall ranking in Latin America, with a market share of 11%.
As early as 2017, Xiaomi has entered the free trade markets of Colombia, Chile and Mexico, which together have an average of 290,000 units sold per quarter. The products at that time entered the market through a very limited number of authorized distributors and were finally offered to local online and offline retailers.
By 2019, Xiaomi began shipping to the Peruvian and Brazilian markets, and by that year, Xiaomi had achieved a 200% year-on-year increase in Colombia and a 390% increase in Mexico.
By mid-2020, Xiaomi has appointed a new director to lead the region. The executive let Xiaomi's business soar in Eastern Europe and then began to lead the Latin American business. He further consolidated Xiaomi's position by signing a new alliance agreement with America Movil, the largest operator in the region, helping xiaomi to increase shipments in Colombia by 6500% year-on-year through carrier channels in 2020, 244% year-on-year in The Mexican market and 1610% in Chile.
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![Canalys: Xiaomi mobile phones trigger the "millet effect" in Latin America[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)