When you are overwhelmed in real life, there are a group of people who have begun to start a second life in another virtual "oasis". Here, you can watch movies, sing, play games, work, build a club of interests, and even adopt a cat of your own...
■ Who can say no to cute cats (Source Oasis)
This meta-universe social platform, which has been online for less than 2 years, is Oasis, which has spread throughout North America and Latin America. According to Sensor Tower data, Oasis was launched globally on August 28, 2020, and when it was launched for 2 months, Oasis had already topped the List of Social Apps in Brazil, and then ranked at the top of the list of social apps in more than a dozen countries such as the United States and the Philippines. With more than 6 million registered users in Q4 2021, it has become one of the fastest growing metaversy social products worldwide.
■ Gathering because of interests (video source Oasis)
In addition to the standard face pinching and virtual activities of meta-universe social, in Oasis, users can establish interest clubs to expand their social circles, such as a group of friends who like K songs can establish a K song club, and partners who like to watch movies can set up a movie club. In a previous interview with 36kr, Oasis founder Yin Sang once said that "the metaverse brought by Oasis will form different divisions of labor and organizational forms like the real world, some people are organizers and responsible for building scenes, some are creatives and responsible for organizing activities, and some people can also be active participants." Oasis is creating a new virtual economy ecosystem around "virtual activities", "virtual identity acquaintance relationship chain" and "diverse organizational forms".
Metaverse social fire
Out of the sea to Latin America heat up
At the time of the Oasis boom, more and more developers are turning their attention to the Latin American market. Based on the observation of the usage of The Sound Network SDK, the application market in Latin America has grown rapidly in recent years, the demand for pan-entertainment scenes is strong, the demand for video scenes is more than that of other regions, and users in Brazil, Mexico, Colombia and other countries are in the forefront in terms of social pan-entertainment usage.
Compared with other Latin American countries, Brazil has become a major user country for many social pan-entertainment apps, which may have several reasons: 1. Brazilian Internet users are very young, the vast majority of users under the age of 35, coupled with the influence of the enthusiastic samba culture, the user social demand is strong, in the third quarter of 2019 alone, Brazil contributed 5% of Tinder's revenue; Brazil is geographically close to the United States, has a relatively mature Internet usage habits, the user level is also relatively easy to open up with American users, the demographic dividend still exists, and the cost of customer acquisition is not too high; Young Brazilian users like anime, two-dimensional, the game market is active, last year alone, games generated nearly 2 billion US dollars in revenue, with the further improvement of network infrastructure, the future growth potential of the Brazilian game market is very impressive.
The pit is easy to hide from the reef and difficult to defend
Technology and service have to be hard
To expand the territory of overseas markets, in fact, it is not as simple as thought, network coverage quality, weak network confrontation and terminal equipment adaptation and other issues are several technical problems often encountered by overseas enterprises. Oasis users are located in many countries around the world, and the main business is concentrated in North America and Latin America, where the basic network is not very stable, but in the actual virtual social activities, there will be a large number of real-time voice communication needs between users. Agora's self-built software-defined real-time network SD-RTN covers 200+ countries and regions around the world, with ultra-low latency, high concurrency, high availability and other characteristics, and through intelligent dynamic algorithms to ensure low-latency transmission in milliseconds around the world, achieving an end-to-end global median latency of 76ms, providing strong support for real-time voice communication in Oasis.
In addition, Latin America is the emerging market for smartphones, and Android models account for a relatively large proportion, dominated by low-end models. Agora's real-time audio and video solutions support 30,000+ mobile terminals worldwide, with a wide range of low- and mid-range models, meeting the needs of Oasis users around the world for different models of equipment.
For metaverse social, it is important to create a sense of presence for users. To achieve a sense of deep immersion, a major difficulty is how to reproduce the "texture of space" in the virtual activity scene and restore the offline experience. For example, if you go to the beach party, in addition to enjoying the auditory feast brought by the electronic sound DJ, with the rhythm of the rhythm, you can also talk to the players around you, then the sound you hear should be layered, and with the movement of the footsteps, the volume should show a sense of strength and weakness near and far. Soundnet 3D spatial audio simulates the stereo sound field of the spherical area of the head through a pure software algorithm scheme, so that users have a sense of space in the audio listening. In the future, when the user operates avatar to move in various virtual activity scenes of Oasis, it can realize different sound effects according to the avatar's face orientation, sound source orientation, distance distance and upper and lower heights, perfectly simulating the real listening experience, and bringing users a more immersive sense of presence. Oasis founder Yin Sang believes that Oasis has created an open meta-universe ecological platform for young users, and the real-time audio and video services provided by Sound Network are like the "mouth" and "ear" of users in this virtual space, and both sides provide creative space and interactive tools for users to build their own fantasy universes.
Overseas regions are very strict on information services, privacy protection and data compliance supervision, and the small and medium-sized developers who go overseas have limited personnel, financial and material resources, and only by using service providers with complete security and privacy protection certifications can they quickly and compliantly carry out business. In accordance with internationally recognized information security and privacy protection standards and industry requirements, Agora has been committed to adopting international best practices to build a privacy and security management system. At present, Agora has passed ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701 system certification, and obtained SOC2 Type 2 service assurance report, further improving its privacy protection and security capabilities. Agora has also maintained long-term cooperation with trustwave, Ernst & Young and other information security agencies and accounting firms to ensure that platform products comply with foreign laws and regulations, including the European Union's General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the Health Insurance Portability and Accountability Act (HIPAA), and the Children's Online Privacy Protection Act (COPPA). Provide more comprehensive security and compliance protection for enterprises to go to sea.
Localization can not be less, globalization is more important. SoundNet has dual headquarters in Silicon Valley and Shanghai, and has distributed collaborative teams in bangalore, Tokyo, London and other overseas cities, and the teams all over the world can better expand overseas local customers, serve domestic customers abroad, and provide technical and operational support locally. Many Chinese overseas enterprises and local well-known enterprises around the world, such as Yalla, the largest voice social and entertainment platform in the Middle East and North Africa, Castbox, the largest third-party podcast platform in the United States, The Meet Group, the largest social platform for marriage and love in the United States, LisPon, Japan's two-dimensional audio community LisPon, North American multiplayer mobile game Bunch, North American multiplayer competitive game Vainglory, Southeast Asia's well-known social App Kumu, etc. are all Customers of Agora.