"The Flash" will be the most money-losing film in Warner film history
Directed by Anders Muschetti and starring Ezra Miller, Michael Keaton, Sasha Calle, Ben Affleck, Michael Shannon and others, DC's new film "The Flash" is also released worldwide!
"The Flash" only received $5.001 million at the North American box office in the third weekend, down 67% from last weekend, lower than the $11.5 million in the fifth weekend of "Spider-Man: Across the Universe", $11 million in the third weekend of "Crazy Elemental City", and $7 million in the fourth weekend of "Transformers: The Rise of the Power Warriors"... Up to now, the cumulative box office of "The Flash" in North America has not exceeded the 100 million yuan mark, only 99.25 million US dollars. The final box office in North America is predicted to be $110 million, which is not even as good as 2011's "Green Lantern" ($116.6 million).
The box office outside North America collected another $11.4 million at the third weekend, with a cumulative box office of $145.06 million, and a cumulative global box office of only $244 million! Who would have thought that the DC masterpiece released in a chorus of applause would be so sluggish at the box office!
It is reported that the production cost of "The Flash" is 200 million US dollars, and the publicity cost is as high as 150 million US dollars! According to box office analyst Luiz Fernando, "The Flash" may eventually bring a loss of $200 million to Warner Bros., becoming the most money-losing film in the company's history!
In recent years, many Warner Bros. blockbusters have hit the street at the box office, on the one hand, due to frequent changes in the top. On the other hand, the long-term chaotic situation of the "DC Universe" has never been resolved. Although Warner abandoned the "DC Universe" created by Zack Schneider, the new plan promoted by the new helmsman, James Gunn and Peter Safran, has not really begun.
In addition, according to "Variety", Warner's four DC films created this year cost $1.1 billion in production and marketing costs. In the first half of the year, "Thunder Shazam 2" and "The Flash" suffered serious losses, and even if the later "Blue Beetle" and "Aquaman 2: The Lost Kingdom" can achieve excellent results, this year's DC movies are almost equivalent to a busy day. It is also possible that "Blue Beetle" and "Aquaman 2" will also lose money...
A list of Warner's loss-making films in recent years
The Flash predicts a loss of $200 million
King Arthur: Battle for the Beast lost $153.2 million
Wonder Woman 1984 lost $137 million
The Matrix 4 lost $130 million
Task Force X: All Assemble lost $120 million
Slam Dunk 2 lost $111 million
"The Flash" is expected to land on the online digital platform on July 18, and make up for the loss through other channels as soon as possible...