I don't smoke or drink, so I justifiably make bad films? No wonder netizens complained that the movie was too vicious
"Burning Winter" hit the street unsurprisingly, with a box office of 22.02 million as of press time on the seventh day of release, and Maoyan predicted a total box office of 25.695 million in the mainland, which is so pitiful that people dare not easily round up and erase a fraction.
Qixi has not had a few romance films with a sense of existence, and the box office is only 1/3 of Liu Haocun and Song Weilong's "Oblivion" that no one cares about at all.
Box office pounce, if the reputation is good, you can also market a wave of "niche films", but...
Word of mouth is more popular than the box office.
Netizen: I have never seen such a vicious movie in my life.
In fact, everyone almost knows that this kind of literary and artistic film is destined to not be too good, but...
I didn't expect it to be so ugly.
Some people go to see it for curiosity, for example, this kind of three-person motorcycle that looks like migrant workers collectively entering the city.
I said that Benshan and Dandan entered the city with a fight, no opinion.
Another example is this kind of snowy style that focuses on literature and art.
There is also this kind of ice cube feeding game that I don't know what I'm doing.
But in fact, there are also a considerable number of people who go for marketing.
The quality of "Burning Winter" is definitely a niche literary film, but the marketing of "Burning Winter" is as if it were a family commercial movie.
The first is the three leading actors who are very capable of playing: Zhou Dongyu, Liu Haoran, and Qu Chuxiao.
The second is "must-see", and it is the only Chinese film shortlisted for Cannes in the tall, and it is also the first choice for popular romantic couples to watch movies on Qixi, Yangchun and white snow under the Liba people, the main recommendation is a catch-all, everyone "must see" recommendation.
The poster reads brave words like "Bold Love".
Merchants take advantage of Qixi and engage in various digital romantic decoding.
Then the audience was tricked into the cinema.
We don't know what we're watching, and we don't know why this movie is promoted with a lover's file.
Because these three people only met briefly, walked together for a short time, and then went their separate ways.
Then you will find that even if you finish watching the movie, you can't understand the director's statement.
I feel that I have been deceived, and the feeling of being deceived is so strong, I think of the "Desperate" field next door to shout wire fraud to defend rights!
The last time it tried to package a niche literary film into a public-to-commercial film and trick the audience into sleeping in the cinema was "The Last Night on Earth", but people also cheated 276 million box office, more than ten times that of "Burning Winter", although sacrificing word of mouth but good bad in exchange for the box office.
"Burning Winter" is mainly a chicken flying egg, and the box office reputation has not been fished.
But in fact, the marketing of "Burning Winter" is much harder than "The Last Night on Earth", and even uses Qu Chuxiao's Zhang Wansen for marketing.
Netizens who have been deceived in the past fight counterfeiting online: no rubbing!
Obviously three people riding on a motorcycle, stunned to cut until only two people remain, and then engage in emotional bloggers - where is the girl who only loves you now?
Liu Haoran sat behind Zhou Dongyu in the threesome.
Liu Haoran's very small part of the movie to participate in a wedding material, stunned can be cut into "class reunion", "accompany the leader to drink strongly", "receive an anonymous text message in the middle of the banquet", three completely different directions of small video, each assigned to life, workplace, suspense three tracks.
Oh, and the slow healing warmth wind.
On the set, Zhou Dongyu slipped a slide, and also engaged in eye-catching title parties.
In the end, no matter what the official said, netizens went over to raise the bar.
Now the director is shouting grievances again, saying that everyone can't understand his literary and artistic feelings, saying that everyone doesn't have to watch literary and artistic films, which was originally not for the general public.
Then you don't want to engage in this kind of propaganda and marketing to the general public.
You tricked people into going to the cinema, the money was spent, the time was gone, and then you said that none of you deserved to watch my movies.
You didn't say that at the beginning, you said that this is "a love letter to the young people of the 90s".
As a result, your love letters are too vicious.
In fact, this story is obviously about loneliness.
Ah, you're so great.
Everyone has made their own interpretation of the plot.
So much so that "Burning Winter" has been listed as the most vicious film and television work in 2023 with "My Human Fireworks".
In fact, there are many young people who can really understand, find the correct positioning, good marketing, and may also become a niche masterpiece.
However, today's young people don't like to go "worrying about giving new words", they will only feel that all three of them are moaning without disease, and invactly amplifying anxiety.
Aren't young people so idle now!
And the plot editing is very chaotic, expressing emotions, but the emotions are not coherent at all.
Liu Haoran ate ice cubes and cried bitterly, Qu Chuxiao lay on the bed and cried silently, Zhou Dongyu thirsted for warmth but did not dare to approach. The characters are empty, there is no plot, only emotions.
There are many eager scenes in the movie, the male protagonist is still at the wedding one second, and the next second he gets on the female protagonist's tourist bus, the servant is still confronting the bear in the snow in the previous picture, and the next picture is back to the bar...
Oh yes, that bear.
I have a very good opinion about the fact that now, whenever snow lyricism is done, the whole black bear comes out and roars.
Is it sick, let the family hibernate well?!!
The word of mouth collapsed with the movie was Liu Haoran, who seemed to become greasy all of a sudden.
The mustache looks dirty, and the whole person's temperament becomes obscene.
He wants to play a decadent and melancholy person, but the performance only floats on the surface, except for the mustache that gives him a slight approach to the character, everything else is wrong, and this presented image is not the image that the character really wants to express.
It often makes everyone feel that he is just performing and does not understand the characters.
It's not that you give up the previous "youthful feeling" and embellish a decadent look, it's called "sacrifice for art", you must at least understand this role.
It will even make people feel that Liu Haoran's drama path is single, his shaping power is weak, and his transformation is difficult.
Compared with him, Zhou Dongyu and Qu Chuxiao are more in line with the temperament of literary films, and he is relatively unusual.
In the whole film, everyone's memory of Liu Haoran, except for the mustache, is the embarrassing play - inexplicable entanglement, and inexplicable separation, so that everyone seems to become a part of your play.
It also affected Zhou Dongyu, which made her already not rich passers-by even worse.
Then in the past two days, Chen Zheyi, the director of "Burning Winter", said in an interview that he had been hit very hard and was healing...
In fact, this director looks quite kind, and may really be a good boy who does not smoke or drink a lot, but...
What does this have to do with whether he is a good director who can make good movies?
Netizens obviously don't buy it: I'm such a good person who doesn't smoke or drink, but I was created and flew just to see a movie, what did the audience do wrong?
Even Shao Yihui, the director of "Love Myth", couldn't help but say:
That is to say, I found that many movies now, from directors, to actors, to publicity, seem to be unable to find the point, you say east, he says west, you ask the sky, he answers.
What's the point?
The point is that the director you need to know what kind of movie you want to make, and then organize the lens language and convey the story you want to tell to the audience, instead of making such a bad shot and feeling that you are so aggrieved;
The point is that the actor should know what kind of role he is playing, and then let the character come alive on the screen, rather than superficially toughening from the image to the acting skills;
The point is that publicity should know what kind of movie they want to promote, and then find the target audience and develop a marketing strategy to match it, rather than using all means just to trick the audience into the cinema and do a hammer sale.
The all-round attack on the street of "Burning Winter" is actually a fairly typical negative textbook.
Because now, there are too many directors, actors and publicity like this.
Even the main creator is dizzy and doesn't know what to do, can the audience not follow the dizzy?
I hope that in addition to healing, the director can also reflect on it, and if he can realize something from it, he will not be in vain.