Great Wall Motor takes over its Plant in Iracemapolis, Brazil and announces its core market strategy for Brazil

Shanghai Securities News China Securities Network News (reporter Yu Liyan) Great Wall Motor "ARTE · FUTURO"Brazil Plant Handover and Strategy Launch Ceremony was held in São Paulo State, Brazil. Great Wall Motors officially accepted the Plant in Iracemapolis, Brazil, which is expected to be put into operation in the second half of 2023 after intelligent and digital transformation and upgrading, with an annual production capacity of 100,000 units, and will radiate throughout Latin America in the future.

At the same time, Great Wall Motor also released the core market strategy of Brazil: in the next 10 years, it will invest more than 10 billion reais (about 11.5 billion yuan) to deepen the layout of the local industrial chain, build local science and technology enterprises, focus on electrification and intelligence, and strive to become a leading brand of new energy vehicles in the Brazilian market.

According to Great Wall Motor's "2025 Strategy" and the core strategic content of the Brazilian market, Great Wall Motor will launch the GWM brand and the Euler brand in the Brazilian market, and the GWM brand will introduce three category brands of tanks, Haval and Great Wall Cannon, and Euler will position itself as a high-end pure electric brand; in the next 3 years, it will launch 10 100% new energy power products in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles, and the first product is scheduled to be listed in the fourth quarter of 2022.

The relevant person in charge of Great Wall Motors said that the Brazilian automobile market belongs to one of the top ten markets in the world, and from the current car ownership, the market potential is huge. As a leader in Latin America, Brazil has a sound automobile industry foundation, which is the strategic support for the global development of Great Wall Motors.

Great Wall Motor's future products in the Brazilian market are all intelligent vehicles, and all products will be equipped with the Internet of Vehicles, L2 level intelligent driver assistance systems, and will launch the first 5G car in the Brazilian market. At the same time, Great Wall Motors will also "take the user as the center" to create a new user experience space in the Brazilian market, co-create with users, and bring a new car experience to local users.

In terms of supporting systems, Great Wall Motors will deeply lay out the localized industrial chain in Brazil, make local investment in key components in stages, cooperate with local suppliers globally, and the localization rate will reach more than 60% by 2025, and will invest in local charging networks to achieve charging outlets covering core cities in Brazil. At the same time, Great Wall Motors will increase technology research and development, establish an intelligent research and development base in Latin America, carry out local development in the field of intelligence and internet of vehicles, and develop intelligent technologies for Latin American regional scenes and driving habits.