As a first-line brand in the independent camp, Great Wall Motors began the pace of globalization very early. In the 1990s, it has already entered the overseas on a large scale, and the Great Wall pickup truck has been the first export for 24 consecutive years, becoming the vanguard of independent brands entering the overseas market
In 2021, Great Wall Motor achieved overseas sales of 142,793 units, an increase of 103.7% year-on-year, a record high. The cumulative overseas sales exceeded 900,000 units, and the complete vehicles were exported to more than 170 countries and regions.
Not long ago, Great Wall Motor built a full-process plant in Tula Oblast, Russia, which is the largest industrial enterprise invested by China in Russia, and on June 9, 2021, Great Wall Motor's second overseas full-process vehicle plant, the Rayong plant in Thailand, was put into operation. On August 18 of the same year, Great Wall Motor and Mercedes-Benz signed an agreement to formally acquire the latter's plant in Irasse Mapolis, Brazil.
The factory that Great Wall acquired from Mercedes-Benz is expected to become a key city in Great Wall's global expansion and an important base for Great Wall to deepen its cultivation of the Brazilian and Latin American markets.
On January 27, local time, Great Wall Motor's "ARTE FUTURO" Brazilian plant handover and strategic release ceremony was held in São Paulo, Brazil. Great Wall Motors officially accepted the Plant in Iracemapolis, Brazil, and after a comprehensive renovation and upgrade, the plant is expected to be put into operation in the second half of 2023, with an annual production capacity of 100,000 units, which will radiate throughout Latin America in the future.
At the same time, Great Wall Motors released its core market strategy in Brazil: in the next 10 years, Great Wall Motors will invest more than 10 billion reais in Brazil, about 11.5 billion yuan, create 2,000 direct jobs for the local area, and deepen the layout of The local industrial chain of Great Wall Motors. In terms of brand planning, Great Wall Motor will launch the GWM brand in the Brazilian market and introduce three strains: tank, Haval and Great Wall Gun. In the field of new energy, Great Wall Motor will also introduce pure electric brand Euler to bring advanced new energy technology to the Brazilian market. In the next three years, Great Wall Motor will launch 10 models equipped with new energy power in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles, and the first model will be launched in the fourth quarter of 2020.
The reason why Great Wall Motors has invested heavily in Brazil is closely related to Brazil's important global position.
Brazil is the largest country in Latin America and one of the most important countries with world influence. With a total area of 8,514,900 square kilometers, Brazil is the largest country in South America and the fifth largest country in the world after Russia, Canada, the United States and Australia. In 2020, Brazil has a total population of 210 million, ranking fifth in the world after China, India, the United States and Indonesia; in 2020, Brazil's GDP of 14,400 US dollars, ranking first in Latin America, is one of the few important economic powers in the world. Brazil is also an automobile powerhouse, with a developed automobile industry base. In 2021. With 2.07 million units produced in cars and light commercial vehicles, Brazil is up 8.7% from 2020 and ranks among the top 10 in the world, with a wide and important influence in Latin America and the world, as well as great potential for development.
Great Wall Motors' large-scale entry into the Brazilian market means that Great Wall Motors' global expansion has entered a critical stage. Brazil itself is an important strategic market in the world, and with the help of the Brazilian market, Great Wall Motors can smoothly radiate the Latin American market, which is conducive to the expansion of the Great Wall's globalization cause and entering new fields.